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Principles Of Economics 6th Edition Mankiw Test Bank By Sloane Herring
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Principles Of Economics: Graphic Edition, Volume 2 By N. Gregory Mankiw
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N. Gregory Mankiw Principles of Economics Eight Edition Chapter 1 Ten Principles of Economics 1 Find answers to these questions: • What kinds of questions does economics answer? • What are the principles of how people make decisions? • What are the principles of how people interact? • What are the principles of how the economy as a whole works? 2 Ten Principles of Economics • Resources are Scarce • Scarcity: The Limited Nature of Society’s Resources – Society has limited resources • People cannot produce all the goods and services they want • Economics – the study of how society manages its scarce resources 3 Ten Principles of Economics • What economists study : – How people decide what to buy, how much to work, save, and spend – How companies decide how much to produce and how many workers to hire – How society decides to divide its resources between national defense and consumer goods. , environmental protection and other needs 4 How people make decisions Principle 1: People face trade-offs Principle 2: The cost of something is what you give up to get it. Principle 3: Rational people think at the margin Principle 4: People respond to incentives 5 Principle 1: People face trade-offs • To get something we want, we must give up something else we want – Going to a party the night before an exam • Less time to study – More money to buy things • More time working Do, some free time – p …
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Orange Coast College Marketing Discussion Answers must be in your own words. Participation 1– Class Discussion Questions WSJ Article:WSJ A … Marketing Discussion at Orange Coast College Please note that answers must be in your own words. Participation 1– Class Discussion Questions WSJ Article: WSJ Article: Apple Plans to Bring Feature-Length Movies to Theaters Why is Apple planning to release a movie this way? Compare Apple’s strategy with Amazon and Netflix. What are the pros and cons of Apple’s strategy? How a movie’s theatrical release affects a movie and its producer The Dying Art of the Big Bet According to this article, on what basis does Elon Musk make new product decisions?What is Elon Musk’s approach to market research?What is Tesla’s market value? (According to the article) What is the author’s assessment of Elon Musk’s approach? According to the author of this article, what methods and methods should marketers use today to inform their decisions? Why? What is your own opinion on this matter? If you had to choose between using ‘gut instinct’ to inform business decisions versus big data and marketing research, which would you prefer? Why? Do you think Tesla’s Cyber Truck will succeed or not? Handout 3 – Discussion Paper/Class Discussion QuestionsWSJ Article: Not You. Clothes sizes are broken, what are the problems with clothes sizes. (Mention at least three) Are customers happy with the size? Give examples What are the consumer-related factors that cause clothing sizing challenges? How are other companies trying to solve this problem? Briefly describe and critically evaluate some of the strategies used by various companies to help consumers find the right clothes for them. .Illustrate some of the reasons why many consumers find it difficult to find suitable clothing. Participation 4– Discussion Paper/Class Discussion Questions WSJ Article: Lululemon Leans Into Menswear What is Lululemon’s revenue as the segment grows? Lululemon’s traditional market? How successful has lululemon been in marketing their products to men so far?What percentage are from men? How much is expected to increase? What specific strategies do you suggest Lululemon should use to target men? Describe at least two concepts. In what ways would you expect men to differ from women in their preferences and purchasing behaviors for Lululemon products? To products related to Lululemon?Paper 5 – Discussion Paper/Class Discussion QuestionsWSJ Article: Barbie at 60? A frivolous pursuit at 40? What are some of the older ‘veteran’ toy brands that toy makers are navigating midlife? What are the challenges for each brand mentioned in the article? What are the advantages of older ‘veteran’ toy brands compared to newer toy brands? What disadvantages do older ‘veteran’ toy brands have compared to newer toy brands? What strategies do experts recommend for older ‘veteran’ toy brands, especially for major anniversaries?Participation 6- Discuss the article in discussion paper/class questions. ? Which companies are currently leading in its sales (eg growth rate, size, type) and what are the different stages of the product life cycle (PLC)? At what stage of PLC do you think the meatless burger industry is at this point? Why?Based on your answer to the previous question, what are the most appropriate marketing strategies for leading companies to deploy today?Participation 7– Discussion Paper/Class Discussion QuestionsWSJ Article: Here’s the Great Streaming War. Insecure, why are so many companies launching video streaming services these days? What are each service’s greatest assets and greatest risks? Which companies desperately need their streaming services to turn a profit, and which companies aren’t under the same pressure, at least in the short term? How is it different? How do you think consumers will navigate all these choices, and how will consumer behavior play out over the long term with respect to their subscriptions to these services? U.S. In your own words, explain what ‘cashierless technology’ is. AVA Retail Inc. What are the benefits of the system? AVA Retail Inc. What are the system’s construction costs, maintenance costs, and error rate? How will the customer shopping experience be different with cashierless technology? In what ways would it be better and in what ways would it be worse? How differently will cashierless technology affect different segments of consumers? For example, consider the elderly or low-income people
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