Advertising Strategies For Small Businesses – Today, I’m going to show you 19 different marketing strategies that have proven success for small businesses.
Once you find the right product/market fit, your growth is a matter of good marketing on the front end and good customer retention on the back end. By the end of this article, you will know exactly what to do next with your marketing.
Advertising Strategies For Small Businesses
The goal of marketing is to connect the value of your business with the best customers. It’s a simple concept, but it can take on a million different shades.
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The answers to these questions indicate which marketing strategies will be effective and which will be time consuming.
There is no magic, general strategy that will transform your business. I really don’t know what’s good for you because I don’t know you. I don’t know your business. I don’t know your customers.
And after reading this book, you will have a deep knowledge of effective marketing channels, each of which can hold the key to your growth.
Eighth of the way we will discuss practical strategies that will be developed online. The other eight are general in nature, with strategies that can be done online (although many have online programs as well).
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Two million small and medium businesses advertise on Facebook; it’s a cheap and effective way to market to almost everyone.
Facebook ads are more targeted than others. They allow you to target a specific audience based on your location, interests, age, gender, online behavior and many other factors.
Creating Facebook ads is very easy. You just need a solid title, descriptive copy, and an image.
Facebook Ads Manager also makes it very easy to create and test multiple ad groups, allowing you to connect to successful groups and achieve profits without the need for advanced skills.
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That said, many new users have trouble succeeding in their first campaign. It takes persistence, but on the bright side, Facebook’s popularity has spawned many third-party tools that can help you succeed.
If you decide that Facebook is the right channel for you, I suggest you use a tool like AdEspressoto to create your campaign and speed up your journey to a better ROI.
If you run a business that has a large audience, it might be worth trying to advertise on Instagram instead. As a subsidiary of Facebook, Instagram Ads benefit from the same inventory and customization options, while allowing you to connect with the most popular audience for available products.
A Google My Business (GMB) listing is one of the biggest things you can do for your business.
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In fact, if you’re running a local business that focuses on local customers, I’d say it’s the most powerful option you can get.
What you see here are paid ads, followed by THREE Google Business Listings before we get the normal search results. If you can get GMB listings in these top 3, you can attract a large number of qualified customers every day without spending a dime on advertising.
Google My Business integrates your various Google sites into one central location, including your Google+ profile, Google Maps profile, Google reviews, access to data from Google Analytics and Google Insight, and more.
If you have a unique name, you can also get a big screen like this to display when people search for that name:
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GMB instantly gives your business credibility and visibility, and like I said before, if you’re running a local business, it should be #1 on your priority list.
And best of all, ranking GMB is actually not that difficult. You just need to edit your profile and collect comments and quotes.
There are over 40,000 search queries on Google every second. No other form of marketing has the potential to get your business in front of more eyes.
Google Adwords is kind of the daddy of online marketing channels. It’s been a long time. Competition. It’s expensive. And if you know what you’re doing, it can work very, very well for you.
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Even though it’s a paid network, the goal of Adwords is still to provide relevant search results to users, and as a result, it won’t be expensive for you if you use proper on-page SEO.
Google assigns a good score to your ad, based on CTR (Click Through Rate), relevance, and the landing page your ad sends traffic to. This score affects the bid price you will need to show your ad, with higher scores lowering your bid.
Unlike most of the channels we will discuss today, Adwords is a highly interactive network that can be combined with many other strategies for maximum results. As a paid advertising channel, it also helps you get quick results and can be reduced as much as your budget allows.
18% of marketers say that content marketing has the biggest business impact on their business of any channel in 2016.
The Marketing Strategy Process
Marketing is the process of creating and distributing valuable, relevant and consistent content to attract and retain the right audience and drive profitable customer activity.
Unlike paid advertising, affiliate marketing focuses more on long-term results. The initial reward tends to be small, but long-term and sustainable growth of visitors, leads and customers can drive business alone.
Content is not limited to blog posts. This includes videos, podcasts, online courses, and other resources that people use for information.
If you are considering this strategy for your business, make sure you have the time and capital to go without the initial ROI and DO YOUR HOME. Most businesses these days are wasting resources just creating things that are not profitable, now or ever.
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67% of consumers use social media for customer support and 33% prefer to use social media over the phone. If people can’t find your business through social media, they’ll find your competitors on their favorite sites.
The real question isn’t whether you should have social media accounts, but how much time and resources you should invest in growing your audience.
For example, Instagram users who follow fashion are more likely to shop for new styles. By making active, fashionable clothing, a clothing retailer can build a sustainable sales network.
The key is to know where your customers are and how they like to be approached. If social media is the answer to both of these questions, it is the perfect channel for your business.
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Whether you sell products or provide services, you can use coupon sites like Groupon to quickly promote your business.
Coupon websites aggregate, aggregate, and then allow local, regional, and national businesses to offer short-term discounts to their members.
Benefits include increased exposure, local advertising, increased sales and the introduction of new customers. The price comes in the form of a low-cost sale. For Groupon, you are required to discount your purchase by at least 50%, and at least half of the revenue from Groupon.
In other words, if you don’t use the 300% markup, you’ll lose money on your Groupon deal. This is usually paid advertising.
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The primary purpose of using commercial websites is not to sell. The more visible your discount, the more popular your deal will be. The goal is to get people in your organization or to try your product, and from there, your customer retention strategy begins.
As an added bonus, many new customers may look at your website even if they don’t decide to purchase a contract.
If your contract is profitable, you may be overwhelmed with more customers than you are ready to handle, and if you do not do the math correctly, you may lose a lot of money. It is important to be prepared and have a plan to handle the different levels of new business.
It’s also important to have impeccable customer service during the end of your contract, hopefully your coupon driven customers will be harder to please than regular customers.
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DO THE THINGS. Follow the deals in your area and see how they progress. If you can, talk to other business owners who have done deals and learn from their experiences.
And be sure – for the love of all that is good and beautiful – make sure you do the math.
Most people who visit your website will not immediately buy from you. Capturing data marketing and lead nurturing is the best way to sell in 2016, and email continues to be the biggest channel that converts leads.
Email marketing starts with a “lead magnet”. This is something that compels visitors to your website to exchange their email. Possible options include free downloads, free service trials, site “seats”, site memberships, coupons, and more.
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HubSpot offers reliable, feature-rich email marketing tools for growing businesses – for free. By
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