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Benefits Of Using Social Media For Recruiting – There was a time when social media was mainly used to connect with family and friends. We shared photos, communicated through comments on posts, and shared interesting or informative content. Over the past decade, we’ve seen social media evolve and become a space for community discovery and consumer branding. And now social media has also become a channel for job seekers to find a job.
Employers and recruiters continue to use social media as an effective talent acquisition tool as job seekers turn to social media channels. According to CareerARC, 86% of job seekers say they use social media to find a job. If you’re looking for the best talent for your company, you may find that social media recruiting has many advantages. Benefits of using social media as a recruitment tool:
Benefits Of Using Social Media For Recruiting
Social media allows you to present your company’s culture to potential employees. According to Glassdoor, 68% of Millennials, 54% of Generation X and 48% of Generation Boomers visited a potential employer’s social media to evaluate a company’s brand. And 50% of job seekers refuse to work for an employer with a bad reputation. You can communicate your value proposition to candidates and post photos and videos via social media.
Study Recruitment And Social Media
Posting jobs on online job boards is more expensive than posting jobs on LinkedIn, Facebook and Twitter, the best social media channels for recruiting. When your followers share your vacancies with people in their industry, you increase your chances of reaching more qualified or suitable candidates. This is a good way to reach passive candidates who are suitable for the position, but are not currently looking for a new job.
We often hear stories about new employees who don’t stay long at new companies. Not because they don’t have the skills or experience, but rather because they don’t fit the company culture. They may have values that are inconsistent with the mission and vision of the employer. Before social media, candidates didn’t know about the employer’s company culture until they started working with the organization. Thanks to social media, you have the opportunity to present your company to attract the right candidates.
You can also learn more about your candidates by evaluating their social media profiles. LinkedIn is already recognized as a social media channel that connects professionals, enabling employers to recruit candidates and job seekers to find vacancies. You can find out about a candidate’s work history and professional status on LinkedIn. On personal social media channels, such as Facebook, you can learn about a candidate’s personal preferences, which allows you to determine if they fit with your company culture.
Therefore, if you have a list of contacts to recruit, it will be good to know their social media handles. Give us a list of names, addresses and email addresses and we’ll provide you with social media handles to speed up your recruiting efforts. Social Media Recruitment is an HR strategy aimed at attracting good candidates for vacancies. Companies are building a presence on social networking sites to increase their brand and people’s interest in recruiting.
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Social media refers to websites and applications designed to allow people to meet and share content quickly, efficiently and in real time. If you’re unsure which sites to include in your social media sites, you can look for the following general features:
Social Media Recruitment is a recruitment process where companies or recruiters recruit candidates through social media platforms. Here are Facebook, LinkedIn, Instagram, Twitter, etc. Social media platforms like Facebook are used as advertising platforms or talent pool platforms. Blogs, forums, social media profiles or other websites can be used to attract and recruit talent.
This is a unique and free way to advertise job vacancies. Since everyone is on social media, the chances of getting hired on social platforms are also high. Social media gives a clear picture of the candidate’s personality and the aura of the company. This helps both the company and the candidate to clearly describe what they are getting into.
Social media profiles can be used to screen applicants, and company pages on these social media platforms provide potential applicants with all information and vacancies within the institution.
Social Media Recruiting Strategies To Attract Top Talent
Social Media Recruitment not only uses social media as a form of boards with job offers, but also helps to create a brand image for the company and develop communication with potential candidates. Candidates are encouraged to apply for jobs through social media as they feel more connected and knowledgeable about the company.
Some talented people are more engaged on social media than bulletin boards, so recruiting on social media is a great way to reach them. Algorithm-based technologies can scour social media job descriptions to find people who meet the requirements and then use them in rankings. LinkedIn automation software helps employers browse LinkedIn and save custom searches to Excel or personal CRM platforms. It is then up to the employer to contact these passive applicants to see if they want to talk more about potential positions.
In addition, companies can post their job offers on their social media profiles, and interested candidates can view these posts and apply for jobs.
Every organization should have a social media recruiting strategy to attract more talent to their database. Here are some strategies you can use:
Social Media Recruiting And Social Recruiting Software
Start an engaging conversation by responding to potential candidates on social media platforms to build trust and connect with job seekers.
Social media platforms are the best place to showcase your business by sharing achievements, milestones, stories and more.
Use the social media platform that best matches the type of personality you are looking for in your candidate and job offer.
Just don’t spam job ads and posts about your company. Instead, post various humorous posts, industry trends, etc. to keep your followers engaged. Share it.
How Effective Is Social Media Recruiting?
You can ask your employees to share job advertisements or interesting experiences with them on social media platforms.
You can join groups, follow recruitment or industry websites. This will keep you up to date with the market and will allow you to post jobs to these groups to reach your audience.
You can create videos about your company culture, jobs, employee experiences, and more, then promote them on social media platforms to reach passive candidates.
If you want to be trendy and talk about the city, you have to learn the art of hashtagging. This will help you attract an audience to your profile and increase your company’s brand awareness.
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Over the past few years, many companies have changed their hiring process and turned to social media to attract top talent. Here are some companies that are at the top of the social media recruitment game:
UPS Named “Top 50 Twitter Recruiters” Their Facebook and Twitter pages are full of personal stories and videos where employees showcase their work culture and their day-to-day work with candidates. They are very interactive with daily Q&A and discussion topics.
Marriott’s career page has more than four times as many likes as its official Facebook page – 1.3 million likes. Here, candidates receive real-time answers that create personalized connections with candidates. They also regularly recognize employee achievements.
Intel is known to maintain an accessible social media presence by creating an open dialogue on its site. They must respond to candidates accurately and quickly.
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Zappos creates “Inside Zappos” pages with all information about campus events, company culture, employees and more, and calls job seekers “Zappos Insiders”. They built a talent network using relationship-based recruitment.
Social Media Recruitment allows recruiters to connect with clients and develop deeper relationships in real time. Some of the benefits of social media recruiting include:
Social media and recruitment has completely changed the recruitment and hiring process, here are some statistics that prove it:
Social media is an important resource for recruiters to research their potential candidates, but ignoring the terms and conditions of any social media platform is a federal crime. Social media self-control can lead to legal and ethical issues. In this way, companies can use a third-party background check company that can provide information without compromising the privacy of candidates while complying with laws and regulations.
How Social Media Can Hurt Your Job Search
To find talent these days, a recruiter needs to act quickly and proactively. Social media is one of the best ways to recruit in today’s world, and here are some tools that can help with that:
Social media recruitment is on the rise, with 84% of organizations currently using it and 9% planning to use it soon. Some studies also show that millennials aged 18-34 change the way they hire by 73%.
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