Best Day And Time To Send Email Blast – Whether you’re writing your email for a client or your boss, there are times when you need to send messages by a certain date and time. And perfectly timed emails can be the fine line between positive and negative responses.
Fortunately, email scheduling makes it possible and adds convenience to your email marketing campaign. So even if your entire marketing team is vacationing on the beach, email scheduling keeps engagement rates up.
Best Day And Time To Send Email Blast
Imagine a scenario where you plan to take advantage of a prospect’s lunch hour and send them a quick message to look into it. But, uh-oh, you sent the message at 2:00 PM IST (Indian Standard Time) so they only received it at 1:30 AM PST (Pacific Standard Time)! That doesn’t do them any good!
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To avoid such a fatal error, send the email at 2:30 AM IST so that they receive it at 2:00 PM. But of course, all the coffee he drank is lost, and the sweet temptation of sleep steals that window! You sleep, you lose!
Time zones can wreak havoc. At the same time, you need to send emails at the right time. However, if the above examples seem like a stretch, consider this: Are you willing to set aside time in your busy schedule to send emails? How will you count your global customers spread over different time zones? And what if you have multiple options to manage?
It turns out you can’t afford to take email schedules lightly. Here’s a quick summary of the benefits it offers:
Like SERP, you’re buried in anonymity if you’re not on the recipient’s inbox. Considering that approximately 319.6 billion emails make the rounds, you need to plan for your email to land on that pile. And what does he gain from this visibility? Better open rate and even better – feedback!
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Even if you didn’t request a response, email scheduling allows for follow-up and re-engagement campaigns. Those communications after meetings, networking events, or previous follow-ups can ensure that you are top of mind for the recipient.
If you have to sit and think about the best time to hit the “send” button, you can delete it forever. Email scheduling gets the business element out of the way so you can focus more on the things that matter rather than when you hit send!
Email scheduling introduces flexibility. Your marketers can send emails more conveniently, and recipients receive them when they want. This is a win-win situation, making communication compatible, efficient and productive.
1. Open your Gmail inbox in your preferred browser and click the “Compose” button in the top left.
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3. In the “Tags” menu on the ribbon, click the expand button to see more options.
4. In the “Delivery Options” section, check the “Do not deliver before” box and enter the delivery date and time.
8. If you want to change or cancel the scheduled mail, you can visit the Outbox, open the delayed message and repeat steps 3 to 6.
Allows you to schedule emails, that too based on the recipient’s local time zone! Here’s how you can get it:
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5. Enter the date and time, along with the time zone. Also, check the “Send recipient’s time zone” option.
7. You can check the delivery status by viewing the “Delivery Based on Time Zone” section of the Analytics Campaign. Depending on the status, you will have Sent, Sent, Pending and Unsent due to time consuming queries.
Don’t know where to start? Sherpa, an AI-based decision engine, can learn from recipient behavior to identify the best time to send your email. Sherpa optimizes the scheduled time by projecting CTR and showing variations as a percentage, making decision making easier.
With email scheduling, you can worry less about when to send your email and what to send in it. So start writing your email now and let us handle the rest!
Email Marketing Benchmarks And Statistics For 2022
Be the first to get expert reports, guides, tips, videos, podcasts on customer engagement, retention and more! While many outdated articles suggest that 10:00 a.m. it’s the golden hour, recent research shows it’s the best time to send emails. precisely between 3 and 7 in the morning.
Another notable time is between 20:00 and midnight. We bet you didn’t expect that! Well, it seems that in 2023, people like to read emails early in the morning and in the evening.
Whenever you find yourself happy with your blast email open rates, don’t fall into the whole “email marketing is dead” mentality. Instead, look at these facts:
Based on the data above, you can say that email campaigns remain one of the most powerful digital marketing tools.
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It is important to note, however, that only the right emails sent at the right time have the power to engage your audience and help your business grow.
Weekdays have the highest engagement rate. They make 85% of the total weekly open rate and earn almost 95% of the weekly clicks. The latest data shows that Friday is the winner in total open rate volume (18.9%), click-through rate (2.7%) and click-through rate (14.5% ).
The second best day to send promotional emails is Monday, with an open rate of 18% and a click rate of 13.90%.
The study reveals that Saturday emails have the lowest open rate (17.3%) as well as the lowest click-through rate (2.4%), making it the worst time to send emails. The unsubscribe rate remains the same throughout the week.
The Best Time To Send An Email [research]
CTOR is the number of unique clicks divided by the number of unique email opens, while CTR shows the percentage of users who clicked on any link (including images) in an email. Both metrics show how interested your subscribers are in the content you share.
At first, it seems a little strange that the spikes occur in the evening and early morning, but when you think about it, these times reflect people’s new daily routines.
During the pandemic, many people work flexible hours, meaning they sometimes work late or start work very early to spend time with their families during the day.
The increase that appeared around 11pm also seems to confirm that people are covering their inbox to be ready for work the next day.
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Open rates, on the other hand, are high at 4am (25%) and then rise to around 20% throughout the day and drop to 15% around 10pm.
This means that there are generally two known times of the day when recipients are busiest:
Avoid sending emails after 12:00 p.m. After that time, the CTOR decreases significantly. This means that the recipients will not read your email right away and when they check their mail again, your email will already be at the bottom of their inbox.
An Experiment: Sending Email At The Worst Time Vs. Personalized Times
Note that these numbers may be completely different for your target audience. In this case, shipping times may need to be adjusted to accommodate their routine.
Saturdays and Sundays get a decent click-through rate (14% and 13.90% respectively), but Saturday also has the lowest email open rate (17%) and click-through rate ( 2.4%).
It turns out that the best time to send B2B emails is the weekend; specifically Saturday at 10am (for open and click rates), the best time to send an email for the B2C sector is midnight on Saturday.
The holidays can be one of the best times to send emails, as many people are looking for bargains (like the early Christmas season).
Best Time To Send Emails In 2023
As all businesses put their marketing efforts at their best, remember that you won’t be the only one sending emails to people on your contact list.
Holidays are also more difficult because they don’t follow normal email delivery times that apply to weekdays or weekends.
When should you send your holiday emails? Analyze data and see how major holidays affect email marketing delivery times.
The time to start sending the BFCM (Black Friday and Cyber Monday) email blast is right after Halloween. Shoppers interested in bargains will want to look for Black Friday specials a week or two before the big day.
Best Time To Send Email
As for the number of emails, it is good practice to send an email once or twice a week to slowly build anticipation.
And if this approach doesn’t fit your business strategy, you can send an email to your subscribers just before Thanksgiving. Remember not to wait too long, however. If you send your first newsletter on Black Friday, you probably won’t see any results.
The best time with high open rates is around 12 am; people browse their inboxes on mobile devices at that time and are more likely to open a marketing message.
The first and second week of November are the best times to start sending pre-Christmas email campaigns.
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