Best Day And Time To Send Email Campaign – Resource Center » Blog » What our data told us about the best times to send email campaigns
Who really waits until work to check their email these days? In fact, most people start their work day at Starbucks or before even walking out the door (or out of bed). Maybe this is why mobile email is checked 3 times more than desktop.
Best Day And Time To Send Email Campaign
And it’s no wonder: We’ve seen a steady increase in email open rates on mobile devices in recent years. Combine that with the hours people spend emailing, and that’s a lot of email.
Best Email Marketing Practices To Follow In 2023
So how can you, as an email marketer, take advantage of all the time people spend in their inboxes? When can you get the highest rate? In today’s article, we’ll discuss the best time to send email campaigns based on the data we’ve collected.
According to our research, the most opportunities occur when people start their work day, and opportunities continue into the evening hours when they decrease. In other words, the best time to send email campaigns and other marketing materials is during normal business hours.
According to our data, more than half of all openings occur between 9:00am and 5:00pm (excluding lunchtime), which means you can get the highest number of openings by sending emails throughout the day.
However, remember that the content of your email is more important than the time you send it. Since personalization and automation work together to improve open rates and ROI, you definitely don’t want to ignore these steps.
Best Day & Time To Send Email Newsletters
Over the past few years, we’ve looked at data from more than 192 million open accounts. We then asked Gary Elphick, Tongue’s speech therapist, for his thoughts.
Read on to learn more about when to send email and how you can improve your results by thinking about when you send and what you send.
First, knowing when to send means knowing your recipients and their behavior. So, do you know how much time people read their emails, how much time they have to do it, and how much time they actually spend?
To understand the above, we decided to look at what time of the day emails are opened based on a typical work day of getting up, going to work, and going home:
When Is The Best Time To Send An Email Campaign And Why You Should Care?
As you might expect, opening patterns increase when people first wake up and start their day, and then decrease again when they go to sleep. But it is important to highlight:
According to SuperOffice’s 2018 data collection, the best time to open email is actually in the evening.
According to these facts, it is clear that there is a relationship between the time of day and the platform you use to open your email.
Depending on the time of day, email opens on mobile and desktop sites have a different relationship. Before work and after work, email is opened on mobile phones and the desktop is opened less.
The Best Days To Send Email Campaigns And Other Email Marketing Tips
Desktop opens increase and mobile decreases during work. This may seem obvious because you might read email on the train or bus to work (please don’t read email while driving), then switch to your computer or laptop when you arrive. where you are going. However, it is interesting to see the data to support this.
It is important to note how the data has been processed. In fact, mobile has recently caught up with desktop in terms of email click-through rates.
This means you should always optimize your emails for the mobile user experience. As desktops continue to be used, mobile devices are becoming more important to email users.
While sometimes sending emails is more appropriate than others, there is no set time you should send emails.
Email Statistics You Must Learn: 2023 Data On User Behaviour & Best Practices
After all, about half of emails are opened outside of business hours. So how can we improve what we post, not when?
We need to think about similar ‘windows of time’, so we called Gary Elphick to understand this. As email marketers, Gary suggests that we should think about the same “window of time” as our subscribers; depending on the device, there are different times when you interact with emails. These windows are:
To make sure email marketers get the most out of their email marketing, Gary shared 4 key points to keep in mind before sending:
While there isn’t one magic hour to send emails, now you know your inbox is constantly reading throughout the week.
The Best Times To Send Out An Email Campaign In 2023
By improving content quality, using personalization and customization, and sticking to short messages for your target audience, you can increase your open rates.
Now it’s over for you. Do you have an efficient delivery time or an efficient process? Let us know in the comments below.
Learn how Girls Who Code is using Campaign Monitor to improve the tech world. Learn how
This blog provides general information and discussion about email marketing and related topics. The content provided on this blog (“Content”) should not be construed as, and is not intended to be, financial, legal or tax advice. You should seek professional advice before using any information contained in the Content. All Content is provided strictly “as is” and we make no warranties or representations regarding the Content. Like you, we’ve thought about it. That’s why we decided to update (and expand) the research we did earlier and find the best days and times to send an email in 2020.
The Best Times For Sending Email Revealed
In our analysis, we only included SMB customers with tracking campaigns sent to at least 1,000 contacts.
We looked at when customers sent their email campaigns and what opens, clicks and click-to-open rates they generated.
Because of this, in addition to viewing the global results, you will also be able to check the data of the following regions separately: US and Canada, DACH, EMEA, Asia Pacific, CEE and LATAM.
We could argue that there is no better time to send an email. Or maybe it is, but it’s not shared with a large group of subscribers. It’s mostly a personal matter.
The Best Time To Send Email Campaigns: What Is It?
Although this may not be correct, there are times when we have no choice but to manually organize our email campaigns.
So, if you need to choose the best time to send an email yourself, this data will be useful.
Just think about the numbers: even if you increase your email click-through rate by 0.5 percent (from 2% to 2.5%), that can mean a 25% increase in sales revenue for of that same campaign. For many businesses, this makes a big difference.
Just remember that all audiences are different. So compare these results with what you have seen or what your gut is always telling you. Use it as a starting point for more complex experiments you’ll run on your audience.
What Is The Best Time To Send A Newsletter?
Everyone is different, and if working remotely has taught me anything, it’s that we all have our own schedules and preferences.
In addition, there are many other factors that can affect the timing of your campaign, such as:
So if you don’t need to deliver all of your emails at once, you may see better results if you tailor your communications to the needs of each subscriber.
The best part is that you don’t need to put in any extra work – that is if you use the right email marketing software. If you schedule your emails using a time-saving tool like Perfect Timing, an advanced algorithm will do all the work for you.
The Best Time To Send An Email Marketing Campaign (research Backed)
With just one click, you can make sure all your contacts get your message when they want it.
Editor’s Note: If you decide to send emails manually, here are some tips to prepare your email.
Global data shows that the single best time to send an email was 4:00 AM (if you’re looking at open rate) or 6:00 AM (if you’re looking at open rate to click).
Although 4:00 a.m. it may seem very important, since only 1.2% of the messages were removed at that time, 6:00 a.m., while 3.95% of the messages disappeared, it looks more promising.
When Is The Best Time Of Day To Send An Email?
If your audience wants to read your messages first thing in the morning after waking up, make sure you try to send them at 6am.
This method will increase the chance that your emails will end up at the top of your contacts’ inboxes, reducing the last night’s emails.
However, if your audience can’t read and act on your emails early, you should choose a time that works best for them.
As a rule of thumb, sending emails between 8:00am and 5:00pm is a safe bet.
Best Time To Send An Email: What Email Marketing Experts Think
This plan has consistent open and click rates. This is also when more than 64% of all marketing emails are sent out of the country.
Our global data shows that days of the week are less important when optimizing your campaigns for open and click rates.
Except for weekends, when the average number of charges was the lowest, there is not much difference between certain days of the week.
Friday, that is
What’s The Best Time To Send Marketing Emails?
Best time of day to send email campaign, best time to send email campaign, best time to send email, best day and time to send email, best time for email campaign send out, send email campaign, best time of day to send email, best day and time to send email blast, best day to send email, send email campaign free, best time to send an email campaign, best day to send email campaign