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Best Day To Email Blast – Having a digital marketing strategy in 2023 is more important than ever. Schedule a free personalized consultation to start building your RACE strategy
Last week we looked at ideas for the best day of the week to send an email to different audiences.
Best Day To Email Blast
This week I revisit a related issue, asking: “is there a best time of day to send an email?” Again, the answer is “yes, definitely”, but it depends, so you have to try it. It depends on the audience, but I hope these 3 examples show that it’s worth a try.
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I saw a nice and simple infographic later in this post to help with the stats. It can help you review the factors that influence users’ attention throughout the day. These considerations also apply to B2B and the focus area during the office day – for example, we find that our newsletter works best around 8-9am and can do tweets / episodes – even at lunchtime – even though it’s called “The Abyss” – memories one. rules that they must be broken and tested.
I have been in contact with Tim while writing this post and here is a link to the source of the original Enewsletter issue (with the first company branding). He said he wouldn’t be surprised if the situation has changed now that email reading patterns have changed with more mobile use. He went on to say that he recently ran a structured test plan for a client on days and times and found that the time of day was less important to their emails, but the day of the week was.
This second test provides a second type of insight. Demonstrates how to run an email test with different send times to review the response. First use at 4:00 am is inefficient because most subscribers will be asleep and engaged in another activity when they get to work or log in at home at 8:00 am. The 10:00 routine is the most effective.
A very smart way to determine the best time of day is to customize it! Retailer eBags independently worked out the best time to send an email by analyzing the behavior of each email list user, recording the exact moment they signed up for the list. A test using this airtime found…
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So the takeaway from these examples is that you can pay more attention to bid targeting, creativity and relevance, but testing could show that you can publish campaigns by choosing the airtime to be more effective. For further reading, check out Email Marketing Reports’ email timelines.
Dr. Dave Chaffey is the co-founder and chief content officer of digital strategist online marketing training platform and publisher Smart Insights. Dave is the editor of our digital marketing resource library of 100 templates, ebooks and courses created by over 25 of our digital marketing experts. Our resources are used by Premium members in over 100 countries to plan, manage and optimize their digital marketing. Free members can access our free sample templates here. Dave is a leading speaker, trainer and consultant, author of 5 best digital marketing books including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal website, DaveChaffey.com, lists the latest digital marketing and e-commerce books and resources including a digital marketing glossary. In 2004 the Chartered Marketing Institute recognized 50 marketing “gurus” from around the world who helped shape the future of marketing. Please connect on LinkedIn for updates or to ask a question.
How do you compare? Our 2023 collection of average email open rates, click-through rates and marketing statistics. Our collection of average email open rate and click rate data. What is a good open rate for email? Read the best email statistics sources for measuring your email campaigns in your business sector when I run email training workshops…
Automated Email Campaign Planning: Nurturing and Event-Triggered Communications Using Charts and Flowcharts to Visualize and Plan Automated Email Communications Research shows that email behavioral communications is a powerful technique. Designing and developing an automated email campaign strategy empowers marketers and managers to track customer actions online…
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Are you busy with the daily grind to create a digital marketing strategy? Save time and money with 50% off our RACE Growth System Sending your email at the wrong time can ruin the most successful campaign. On the other hand, sending your email at the right time can make your email campaign successful.
Knowing when your audience is most likely to open your emails is essential. If you’re sending your emails at a time when your audience isn’t actively checking their email, that means your messages will be pushed further down the inbox. subscribers
Almost 22% of all email campaigns are opened within the first hour of sending. And with each passing hour, the likelihood of your email being opened decreases.
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So it’s no surprise that many email marketers have gone to great lengths to optimize delivery times to ensure that messages reach subscribers when they’re actively checking their inboxes.
We analyzed nearly 8 billion email opens by time of day in our latest State of Email Engagement report, and found that geolocation has a significant impact on the results. Read on for our findings.
How did we get this data? In the State of Email Engagement 2021 report, we analyzed nearly 8 billion email opens between January 1 and August 31, 2021, aggregated anonymously and aggregated by Email Analytics. We cover global trends across all industries and verticals. Some email users may or may not be represented, especially with email and webmail. This is due to image blocking or image caching, especially by Gmail. Still curious? Learn how we get this data.
It is interesting to see how the opening hours differ around the world. In particular, we look at the United States, the United Kingdom, Canada, Germany, Spain, and Australia and New Zealand.
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In general, people tend to open emails in the morning, around 10:00 am to 11:00 am local time. In the United States and Canada, most people tend to open emails in the morning and as the day progresses, a path gradually opens up. In Europe, openings appear to be more consistent during normal business hours, with a slight dip around midday, a second peak, and then a rebound towards the end of the day.
In the United States, morning is the most popular time to read email. The openings start around 06:00 and continue to rise to a height of 10 meters. About 7.4% of all openings occur between 10:00 AM and 11:00 AM, and 21.2% of all openings occur between 09:00 AM and 12:00 PM local time.
The UK is likely to open at 09:00 as seen in the second half of 2020. About 7.1% of all openings occur between 9am and 10am. The second opening time is followed by the next window, from 10:00 to 11:00, which accounts for about 7% of all openings. Openings are fairly steady during business hours, but drop off a bit around lunchtime. There is a small lift afterwards, and then you have to go back down when the day is over.
We noticed one thing: although the drop after lunch is small, it is more serious compared to 2020. Perhaps these behavioral changes are due to remote work trends and the COVID-19 pandemic?
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In Canada, the most popular time to read email starts around 10:00 AM and peaks at 11:00 AM local time, when over 8% of all emails are opened. Email opens increase significantly every hour between 6:00 AM and 10:00 AM. After that, they run away regularly, after noon – like the United States.
Most emails in Germany are read between 9am and 10am local time, according to data we’ve seen over the past two years.
As in the UK, autumn is lunch time. In addition, we also see that the decline is slightly worse compared to 2020. After a dip at 13:00, the second peak begins around 16:00, accounting for 6.2% of openings. Last year, the second peak occurred at 4:00 p.m., but those openings were below 6%.
In Spain, most emails are sent between 9:00 and 11:00 local time. Spain is known to have long evening lunches that coincide with the e-mail drop in the 12:00 to 15:00 window, the longest being between 13:00 and 14:00. After that, the openings will rise again around the 3:00 PM and 5:00 PM window as the working day ends.
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Most emails in Australia and New Zealand will open at 10am or 11am, similar to last year. Interestingly, between 9:00 AM and 7:00 PM, all email opens are higher
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