Best Day To Send An Email Blast

Best Day To Send An Email Blast – All companies, big or small, need to find a better way to connect and connect with their audience. The Internet is a powerful tool for communicating with customers. Email campaigns allow businesses to notify customers and subscribers about products and deals by email, so getting the right time to send an email can affect the results of an email campaign. To combat this comes a great email scheduling tool. It allows you to schedule your emails to be delivered to the recipient at the right time.

The exact time may vary depending on the audience, but in general, these statistics show information that will help you make the right decisions in your email campaigns. If a company sends emails thoughtlessly, they can go unread and unnoticed.

Best Day To Send An Email Blast

There are two things to keep in mind when sending emails: the day of the month and the day of the week. By looking at these two numbers, it will be easier to determine when to send your email campaign.

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As shown in the chart above, 5th, 10th, and 12th have the highest open rates, while 7th, 12th, and 19th have the highest click-through rates. Looking at this data, the 5th, 7th and 12th are the best days to send an email campaign, as they have the highest averages for both open and click rates. To make it easier to see, the image above has highlighted those days in green.

For those who don’t know, open rates are the percentage of emails that are opened in a campaign and click-through rates are the percentage of links in those emails. Both of these elements are important to a successful campaign, as customers open the email, view the information, and click on the link to make any purchases.

However, the data goes further by providing information on which day of the week produces the best results for email campaigns. The data below shows that Thursdays are the best days for email campaigns, followed by Tuesdays and Wednesdays.

This data looks at the best days based on open and click rates. This means that if you choose Tuesday, Wednesday, or Thursday, you increase your chances of overall success in your email campaign.

The Best Day To Send Email Marketing Campaign [omnisend Research 2016]

With this information in mind, the best time to send an email campaign is mid-week, not the beginning of the month. However, the next natural question is why these days and days work so well.

It is important to put yourself in your customer’s shoes and consider their feelings. Imagine working a nine-to-five job Monday through Friday (which you probably do). This is the regular schedule that people work on. It is important to consider how a person feels on different days and times.

The beginning of the month acts as a new beginning for people. Not only is it a new month, but most people pay fortnightly on the first and third Friday of the month. Since they have more money during this period, they are more open to purchases and promotions.

However, if you send an email at the end of the month, you are paying separate bills. If people are worried about money, the last thing they want to do is open an email trying to convince them to make a purchase.

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Many companies prefer to pay on the first Friday of the month and the third Friday of the month. With this in mind, it makes sense for people to open more email campaigns at this time because the 5th, 7th and 12th are the days when customers get paid and expect another next week.

Some may wonder why email campaigns are more effective at the beginning of the month but not at the beginning of the week. Consider how customers feel. Monday morning is normal, people have to drag themselves out of bed because the weekend is over and now they have to go back to work.

Sometimes, if someone doesn’t like their job, they dread going to work and may start the week feeling sad, angry, or resentful. If you see an email campaign at this point and are in that mood, the chances of someone ignoring the campaign increases. Why would you want to buy something when you don’t want to get out of bed that morning?

As we approach the middle of the week, people return to their normal routines. He already has an eight-hour shift on Monday, so it’ll be easy from there. Tuesdays and Wednesdays come, and people are in a good mood then. However, when Thursday comes, they feel better because they know the weekend is coming.

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Thursday brings hope for the weekend, but Friday brings some anxiety. After Friday, people want to finish the day as soon as possible to enjoy the weekend. They don’t want to open emails and consider purchases, because their minds are on relaxing and having fun at the weekend.

In short, the middle of the week serves as a sweet spot because people are over the drag on Monday, but they don’t use their thoughts on the weekend. This is a great in-between to get people in the right mood to buy your products or read your emails.

Finding the right time to send an email campaign is just as important as finding the right day. Even if you send on the right day, if you’re sending emails to middle-aged people at two in the morning, you’re probably missing the campaign. These numbers give the overall best time to send emails.

Looking at the image above, you can see 8 am, 1 pm and 4 pm. These are the recommended times to send emails. Because these times have the highest open and click rates with 5 p.m. It has a high click-through rate.

Different Times To Send An Email & What To Expect

At first glance, it may seem strange that these are the best times for email campaigns. After all, aren’t most people working nine to five jobs? If so, why are you opening emails at this time?

8 am, 1 pm and 4 pm may seem strange. The right time to send an email campaign, however, makes sense.

Since most work starts at 9 am, one may wake up at 7 am or later. They get ready for the day, eat breakfast, then most people check their phones for emails and texts. People with a commute of 45 minutes or less can check their email on their phone to see if there’s anything new.

At 1pm most people are on their lunch break. During the lunch break there is not much to do except eat and then make phone calls. At this time, people are more likely to check their email because they have nothing else to do.

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4pm works best for college students and people who work on computers all day. By the time 4:00 rolls around, most college students have finished studying and have time to check their email. For those who work on the computer, their day is coming to an end, so they check their emails to do something else, because they can complete the day’s work. While you’re at it, you can open any other emails you see.

This time gets more clicks as people check their emails at this time. It happens occasionally when people are not too busy, so they have the capacity to pay attention to something else. Because you can check this time, you can preview the email campaign before you are inundated with the hundreds of emails you may receive in a day.

While these times are generally the best time to send an email campaign, keep in mind that it may vary depending on your audience. Maybe your target audience is teenagers or young adults, so they might not be awake at 8 o’clock and stay up until midnight. Not only that, many of them don’t have nine-to-five jobs, preferring to check their email on weekends.

When sending email campaigns, it is important to consider the target audience and customers. Track your own stats to see what works best for your organization. This article will give you a good starting point to find out which information will help you identify the best time and date for an email campaign.

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The information specifies dates, days and times, please note holidays. People are less likely to respond on a holiday, so if the holiday falls on a Thursday, it’s okay to move the email campaign from Thursday the 5th to Wednesday the 4th.

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