Best Days For Email Marketing – Like you, we also worry about it. Therefore, we decided to bring back (and expand) the research we did in the past and find out the best days and times to send emails in 2020.
In our analysis, we only included SMB customers with targeted campaigns that reached at least 1,000 contacts.
Best Days For Email Marketing
We looked at the time and date customers sent their email campaigns and the open, click and click-through rates they generated.
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For this reason, in addition to seeing global results, you can also analyze different data for the following regions: USA and Canada, DACH, EMEA, Asia-Pacific, CEE and LATAM.
We can argue that the best time to send an email doesn’t even exist. Or maybe it is, but it is not something that is shared by a group of subscribers. It is an individual thing.
While this may be true, there are times when we have no other choice but to manually organize our email campaigns.
So, if you want to choose the best time to send your emails yourself, this data will be useful.
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Just consider the numbers: even if you can increase your email click-through rate by 0.5 percent (from 2% to 2.5%), that can translate into a 25% increase in sales revenue by in the same campaign. For many businesses, that means a big difference.
Just remember that every listener is different. So, compare these results to what you’ve experienced or what your gut is always telling you. Use it as a starting point for more complex tests you’ll do with your audience.
Everyone is different, but if working remotely has taught me anything, it’s that we all have our own styles and preferences.
In addition, there are many other factors that can affect the best time for your social media, such as:
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So, if you don’t want to send your emails all at once, you may see the best results if you tailor your communications to the needs of each subscriber.
The best part is that it doesn’t require any additional work on your part – that is, if you use the right email marketing software. to Perfect Time, an advanced algorithm will take care. All the work for you.
With just one click, you can ensure that all your contacts receive your message when they are most likely to engage with it.
Editor’s note: If you decide to send your email manually, here are a few tips on how to send an email blast the right way.
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Global data shows that the best time to send an email is 4 am (judging by the open rate) or 6 am (if you look at the edge read click-through).
Although 4am may seem out of place because only 1.2% appeared at that time, 6am when 3.95% of the message appeared looks more.
If your audience is likely to read your message first thing in the morning after waking up, then try to send them at 6 am.
This method will increase the chance that your email will land on your contact’s inbox, moving the email through the night before it drops.
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However, if your audience isn’t going to read and act on your email this early in the morning, you should choose a time that works for them.
A rule of thumb suggests that thinking your email goes out between 8am and 5pm is a good bet.
In this process, both the opening rate and the click rate are the most stable. This is also when more than 64% of all marketing emails appear.
Our global data shows that the day of the week plays a small role in optimizing your ad for open rates and click-through rates.
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With the exception of weekends, where the number of openings is the lowest, there is little difference between each day of the week.
Friday, which grew the list in terms of opening, had an average open rate of 20.58% – only 0.73% more than Thursday, placed at the bottom.
In terms of clicks, Tuesday scored the best, achieving a click-through rate of 2.33%. Still, that’s only 0.14% above the lowest mark, even for the weekend.
However, you should always think about who you are targeting and when they can engage with your emails.
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Make an idea and test it. Who knows, you might find a sweet spot when your audience is active that isn’t competitive?
Marketers who send their emails at 4 a.m. can count the highest open rates, while those who do it at 6 a.m. see the highest call-through rates.
Most email marketers send their newsletters during regular business hours, i.e. 6am – 6pm. Emails sent during this period made up 81.14% of all messages we analyzed.
Globally, we can see that open rates and click-through rates remain stable throughout the day. However, in the US and Canada, these metrics seem to drop significantly after 10am.
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In general, if you’re emailing audiences in the US and Canada, you’ll want to pay more attention to the timing of your message. around 9-10 am.
If you’re targeting an audience in the US and Canada, you’ll want to spend time on your ad with a little care.
Friday and Monday are the two busiest days in terms of open rates. They achieved an average open rate of 20.42% and 20.11%, respectively. Sunday, which ended up at the bottom of our list, only got an opening rate of 17.81%.
In terms of press, Thursday and Tuesday lead. The average clicks received on those days were 2.70% and 2.68%. The difference between Thursday and Monday, which has the lowest rate, is 0.29 percent.
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It can be argued that it is not much, but it is more than double compared to what we see in the world.
At first glance, it seems like the best time to send your email campaign is 2 in the morning. That’s when we see both the highest number of open and click-through rates.
The problem? Only 0.53% of the emails we found in the Latin American region appeared during that time. This means that the sample size is small, while the possibility of error is large.
Beyond the 2pm slot, we can see that the average result is stable, from 6am to 4pm.
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Apart from the fact that the best time ends earlier (at 16:00), these results are similar to what we saw for other areas.
In general, if you are targeting the Latin American region, it is best to send your email in the morning and early morning.
Most customers send their emails between 6am and 4pm. This may be because they want their audience to read their message as soon as they enter or before they leave their office.
If you have the best audience and content, you don’t have to worry about the best day to send an email.
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Although Monday is the busiest day in the Latin American region, it is not much better than the rest of the week.
The only day that stands out is Sunday, the worst in open rate (18.18%) and click rate (1.39%).
Most of the regions analyzed so far experienced stable engagement rates throughout the day. After the first figure, the indices remained stable until the evening.
The story is very different for Central and Eastern Europe. Here we can see two peaks. The first between the hours of 10:00 and 12:00, and the second between the hours of 17:00 and 19:00.
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Interestingly, the latter ends at the best time, 7pm, when we see the most open and press.
This shows that consumers in the CEE region start to engage with emails earlier than elsewhere, but they continue to respond to them after normal business hours.
For marketers targeting the CEE region, this leaves room for flexibility because they don’t have to worry about starting their campaigns first thing in the morning.
Marketers targeting CEE audiences have the highest chance of opening their messages and clicking if they send their campaigns early in the week.
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Email engagement rates peak on Monday (20.42% OR, 2.32% CTR) and continue to slowly decline throughout the week.
For the most part, we still see marketers who are relatively open to click-rates around normal business hours. Specifically, the best time runs between 9 am to 6 pm.
However, the surprise is that marketers continue to send their emails later at night. More than 18% of all emails are sent between 9:00 pm and 2:00 am.
Although these emails see lower open rates, their click-through rates are not always lower.
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If your target audience is in the Asia-Pacific region, consider sending your email in the first half of the week.
This is when consumers show the highest engagement rates as well
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