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Best Days To Send Marketing Emails – We wonder about this as much as you do. That’s why we decided to renew (and expand) a study we’ve already carried out and identify the best days and times to send emails in 2020.
In our analysis, we only considered SMB customers and tracked campaigns that served to at least 1,000 audiences.
Best Days To Send Marketing Emails
We analyze the time and day customers send their email campaigns and what open, click, and click-to-open rates they generate.
Best Time To Send Email By Location
Thanks to this, in addition to viewing global results, you can also view data for the following regions individually: USA and Canada, DACH, EMEA, Asia-Pacific, EEC and LATAM.
We could argue that there’s no better time to send an email. Or maybe it is, but it’s not something shared among a larger group of subscribers. It’s largely an individual thing.
While this may be true, there are times when we have no choice but to manually schedule our email campaigns.
Therefore, this data will be useful if you want to choose the best time to send your emails.
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Just consider the numbers: even if you manage to increase your email click-through rate by 0.5% (from 2% to 2.5%), that could translate into a 25% increase in sales revenue for that campaign. . For most companies, this means a huge difference.
Just remember that every audience is different. So compare these results to what you’ve experienced or what your gut is constantly telling you. Use it as a starting point for more complex tests you’ll run on your target audience.
Everyone is different, and if telecommuting has taught me anything, it’s that we all have our own personal schedules and preferences.
In addition, there are many other factors that can affect the optimal timing of your campaign, such as:
Best Time To Send Emails In 2023
That’s why, if you don’t need to deliver your emails all at once, you might get better results if you tailor your communication to each subscriber’s needs.
The best part is that it doesn’t require any extra work on your part – if you use the right email marketing software. If you schedule your emails using a send timing optimization tool like Perfect Timing, an advanced algorithm will do all the work for you.
With just one click, you can ensure that all contacts receive your message when they are most likely to interact with it.
Editor’s Note: If you decide to send your emails manually, here are some tips on how to send an email the right way.
Best Day Of The Week For Sending Marketing Emails? [infographic]
Global data shows that the best time to send an email is 4am (if you’re looking at open rates) or 6am (if you’re looking at click-through rates).
While 4am might seem like more of an outlier, as only 1.2% were out at that time, 6am, when 3.95% of messages were posted, looks more promising.
If your target audience is likely to read your messages first thing in the morning after waking up, try sending them at 6am.
This approach puts your emails at the top of your contacts’ inboxes and relegates last night’s emails to the bottom.
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However, if your audience is unlikely to read and act on your emails earlier in the day, choose a time that makes the most sense for them.
A general rule of thumb suggests that targeting your emails between the hours of 8am and 5pm is a safe bet.
In this structure, open and click-through rates are more stable. It was also when more than 64% of marketing emails were published.
Our global data shows that days of the week matter less if you optimize your campaigns for open and click rates.
The Best Time And Day To Send An Email
Except on weekends, when average open rates were lower, there was little difference between days of the week.
Friday, which topped the list in terms of opens, had an average open rate of 20.58%, just 0.73% higher than Thursday, which was at the bottom of the chart.
In terms of clicks, Tuesday scored the best, getting a click-through rate of 2.33%. However, this is only 0.14% higher than the lowest score, even if we count weekends.
That said, you should always consider who you are targeting and when they are most likely to engage with your emails.
The Best Time To Send Email Marketing
Create a hypothesis and test it. Who knows, maybe you’ll find a sweet spot where your audience is more active and less competitive?
Marketers who send their emails at 4 am can expect the highest open rates, while those who send them at 6 am have the highest click-through rates.
Most email marketers send out their newsletters during their standard business hours i.e. 6am to 6pm. E-mails sent during this period represented 81.14% of all analyzed messages.
Overall, we can see that the open and click rates remained pretty consistent throughout the day. However, in the US and Canada, these metrics seem to drop significantly after 10am.
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In general, if you’re emailing audiences in the US and Canada, you’ll need to take extra care when sending your messages. If you can’t target each subscriber individually, it’s best to launch your email campaigns at 6am or around 9am-10am.
If you’re targeting a US and Canadian audience, you might want to plan your campaigns a little more carefully.
Friday and Monday are the two most productive days in terms of open rates. They achieved an average open rate of 20.42% and 20.11% respectively. Sunday, which ended up at the bottom of our list, had just a 17.81% open rate.
In terms of clicks, Thursday and Tuesday were first. The average CTRs achieved on those days were 2.70% and 2.68%. The difference between Thursday and Monday, which had the lowest click-through rate, was 0.29%.
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You could argue that’s not much, but compared to what we’ve seen globally, it’s more than twice as much.
At first glance, it seems like the best time to send your email campaigns is 2am. That’s when we saw the highest open and click rates.
Problem? Only 0.53% of the emails we observed in the Latin America region were published at that time. This means that the sample is small while the margin of error is high.
Crossing the 2h interval, we see that the average results are quite stable, from 6h to 16h.
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Aside from the fact that the ideal time ends earlier (4 pm), these results are similar to what we observe for other regions.
In general, if you’re targeting the Latin American region, it’s best to send your email campaigns in the morning and early afternoon.
Most marketers send their emails between the hours of 6am and 4pm. This is likely because they want the public to read their messages immediately upon entering or before leaving the office.
If you have an engaged audience and high-quality content, then you don’t have to worry about the best day to send an email.
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While Monday was the best performer in the Latin America region, it was not significantly better than the other days of the week.
The only day that stands out is Sunday, which ranks worst in both open rate (18.18%) and click-through rate (1.39%).
Most of the regions we’ve looked at so far have a fairly constant engagement rate throughout the day. After the initial spike, the metrics remained steady through late afternoon.
The story is quite different for Central and Eastern Europe. Here, we can see two peaks. The first is between 10:00 and 12:00 and the second between 17:00 and 19:00.
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Interestingly, the latter ends at 7 pm, when we observe the highest number of openings and clicks.
This suggests that consumers in the CEE region interact with emails a little later than elsewhere, but still respond to them after standard business hours.
For marketers targeting the CEE region, this leaves more room for flexibility as they don’t have to worry about launching their campaigns first thing in the morning.
Marketers targeting CEE audiences are more likely to open and click on their messages if they send their campaigns earlier in the week.
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Email engagement rates are highest on Mondays (20.42% OR, 2.32% CTR) and slowly decline throughout the week.
For the most part, we still see marketers getting relatively decent open and click rates around standard business hours. Specifically, the ideal time period is between 9 am and 6 pm.
However, what is surprising is that marketers keep sending their emails late into the night. More than 18% of all emails are sent between 9pm and 2am.
While these emails have a lower open rate, their CTR isn’t always low. 23:00 topped the list in terms of click-through rate at 3.11 percent.
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If your target audience is in the Asia-Pacific region, send your emails in the first half of the week.
This is when consumers show the highest engagement rates
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