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Best Free Email Marketing Platforms – Email marketing is an incredibly effective way to connect with your customers, nurture potential buyers and generate more sales.
Think about it: You can show up in your audience’s inbox, share your products, and create a sense of trust around your brand. There are few marketing methods that allow you to do all of these at once. 😍
Best Free Email Marketing Platforms
Getting started with email marketing means choosing a reliable email marketing tool that has the capabilities you need to connect with your subscribers.
Email Marketing Software
It is a common myth that these tools are expensive, but this is far from the truth. In fact, there are many free email marketing tools with all the features you need to run solid campaigns that convert. 💸
We’ve compiled a list of the best free email marketing tools (or tools that have a free plan), complete with the key features and limitations of each.
It is much more than just an email marketing tool. It’s a complete sales and marketing toolbox that has all the features you need to create powerful email marketing campaigns that resonate with your audience.
The free plan allows you to send up to 300 emails per day and have an unlimited number of subscribers. The intuitive drag-and-drop editor lets you bring your vision to life and send stunning emails to your subscribers in minutes using professionally designed, pre-built email templates. 🎨
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Grow your mailing list with customizable opt-in forms and maintain customer relationships with transactional emails. allows you to send time-sensitive transactional emails on its SMTP server as part of your monthly email allowance (it also offers a free SMTP server for testing) – this is a great addition for commercial businesses.
Complete with a library of email templates, email and SMS configuration software, and an SMS marketing option, the free plan has everything you need to get started with email marketing. 🚀
Like , Moosend is an all-in-one marketing platform that provides services like a landing page builder and AI for e-commerce. The email marketing service is one of its many offerings.
Because of this, you get access to many features during the free trial. For starters, they won’t pay you for the number of subscribers and emails you send during the first month. Their other popular features include opt-in form templates and advanced reports.
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The features you don’t have access to with the free plan are services associated with Moosend’s other marketing offerings, such as landing pages and transactional emails. Also, the support services in their free plans are quite limited.
Mailchimp is all about helping small businesses create beautiful branded campaigns and emails that look professional and drive action.
The email builder comes complete with a basic set of templates that you can customize to suit your branding needs. Basic automations are also included in the free part. Although relatively limited, these features still allow you to connect with your audience on autopilot based on their previous actions, likes, and dislikes.
Mailchimp’s free plan allows for up to 500 contacts and provides basic segmentation features. The plan gives you access to all the basic features, like the audience dashboard and one-click automations, but it’s limited when it comes to advanced analytics, demographics, and behavior-based automations. If that doesn’t work for you, check out the 11 best Mailchimp alternatives.
Best Free Email Marketing Softwares, Tools & Services
Hesitating between and Mailchimp? Check out this detailed comparison Alternatively, check out these alternatives to Mailchimp.
HubSpot is another comprehensive growth platform that helps you scale your business in multiple directions. 📈 One of their offerings is an email marketing tool.
Their email software uses an intuitive drag and drop editor. You can choose from a selection of pre-defined goal-based templates that you can modify to your liking.
With the free plan, you can send up to 2,000 emails per month, no matter how many subscribers you have. You can even preview your emails as a specific contact before sending to make sure everything goes smoothly. 🔍
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Once your emails are sent, you can measure the success of your campaign using the analytics dashboard designed to optimize your email marketing strategy with intuitive graphs and click maps.
Because HubSpot is an all-in-one platform, the free plan gives you access to all of HubSpot’s free tools. Thus, your emails are linked to the free CRM, which stores all the information of your subscribers and records their every interaction with your business.
Benchmark offers a simple free email marketing tool for small businesses looking for a quick and easy solution. It’s not as advanced as some of the other options here, but it does provide a range of key features in its free plan.
Not only can you have unlimited contacts, but you can send up to 250 emails per month to your list. There’s also access to a basic but consistent level of support and some intuitive email marketing automations.
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The free plan doesn’t include any A/B testing features or the opportunity to segment your list, but if you’re looking for a platform that’s very easy to use and has a relatively small list, Benchmark might be a good fit. 🌱
Omnisend is a platform dedicated to creating omnichannel campaigns. That is, campaigns that span several different platforms. It specializes primarily in email and SMS marketing, and has a solid free plan that’s easy to use and does exactly what it says on the tin for small businesses and email marketing newbies. 😊
The plan allows you to archive as many contacts as you want, but only allows you to contact 250 of your archived contacts per month. With a sending limit of 500 emails per month, it works out to send emails to 250 contacts twice a month.
In terms of features, Omnisend recently started providing automations and pre-built workflows as well as customer segmentation and analytics on its free tier.
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However, there are some other limitations to be aware of with this option. If you plan to upgrade your shipping limits, you can expect to pay a lot more. Sending to just 10,000 leads will cost you $115 per month. 😲
Compared to other email marketing services on this list, this is quite a high price. The free plan has an impressive amount of features, but if you’re looking to send large amounts, it will cost you. That’s why we think Omnisend is so great for those just starting out.
Sender is all about providing small businesses with an easy and inexpensive way to stay in touch with their audience. The most notable thing about the platform is the relatively low cost of its email marketing packages. 🤑
However, despite its low prices, the platform still provides all the building blocks needed for a simple and effective email marketing campaign, including simple automation features.
Best Email Marketing Software For Beginners
The free plan allows up to 2,500 subscribers and allows you to send up to 15,000 emails per month, which is much higher than most of the other platforms out there. Plus, you get all the features for free.
The only difference between the plans is that you automatically upgrade to one of the paid plans when you reach a certain number of subscribers.
While it may not have the advanced features of some of the other platforms here, you can still build email workflows, create simple drip campaigns, and segment your audience with the free plan. 💪
MailerLite offers an easy way to connect with your customers through basic email campaigns and simple automations. The service prides itself on keeping things bare and provides only the essentials of email marketing.
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The free account allows you to save up to 1,000 contacts and send up to 12,000 emails per month. 🤗
Comes with most features of paid plans (which are determined by how many subscribers you have), but does not include personal branding options or advanced features that professional businesses may need, such as live chat support, a custom HTML editor, ad popups or A/. B testing.
SendPulse is more than an email marketing tool. Its multi-platform solution enables you to create high-tech omni-channel campaigns. Generally, they offer Email Marketing, Transactional Email, SMS, Web Push Notifications, Chat, Email Verification and Website Services. 🤩
The free email marketing plan is for up to 500 subscribers and allows you to send up to 15,000 emails per month. Compared to the paid plans, the free plan has most of the same features, just in a limited amount.
Best Free Email Marketing Services To Check Out
Basically, SendPulse’s pricing model is determined by the number of subscribers you have and the number of emails you need to send each month, rather than what features you have access to and what you don’t have access to. That said, two notable exceptions are segmentation and A/B testing, which are not offered in the free tier.
Let’s say you send 15,000 emails a month, one weekly newsletter to each of your 5,000 subscribers. You can still stay on the free tier with this number of emails. But having more than 500 subscribers means you should upgrade. Your options would look like this:
Email Octopus email marketing tool offers the usual features like pre-designed templates to make your emails look great and
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