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Best Seo Tools For Small Businesses
Effective search engine optimization (SEO) goes beyond just looking for ads and finding relevant keywords for your site.
Best Types Of Marketing Tools For Small Businesses
Search engines provide a window into our collective interests, questions, concerns, and curiosities. Knowing the basics of SEO can help you become a more effective business owner overall, from assessing demand for a product idea using search volume to establishing the empathy needed to write effective copywriting.
Unfortunately, many of the best ecommerce SEO tools run $100 or more per month, which isn’t ideal if you’re an established entrepreneur or still figuring out SEO.
That’s why we’ve compiled this list of free SEO tools to use for everything from keyword research to backlink analysis.
Driving traffic to your website is a constant priority and challenge for many ecommerce businesses. These free search engine marketing tools help you drive traffic to your site by optimizing search.
Best Seo Tools Serious Seo Experts Use
MozBar, a free Chrome extension that you can use after you create an account, tells you the page authority, domain authority, and spam score of any page or site. This is especially helpful when conducting competitor keyword analysis, which tells you how difficult it is and how many quality backlinks you need to build to rank well. MozBar gives you more tools to conveniently analyze on-page SEO and gauge how valuable a backlink is from a given page.
Bing Webmaster Tools offers a variety of SEO features, including backlink tracking, keyword research, and site audits. You can use the free SEO tool to run reports as well. The Bing URL Inserter Plugin for WordPress also inserts new URLs from your site into the Bing index so they can be seen more.
SEO Review Tools is one of the most comprehensive collections of free SEO tools in one place. It has over 60 different tools with specific functionality, including technical SEO tools, content SEO tools, and SEO authority tools.
SEMrush is a comprehensive SEO tool with extensive features. While a paid account is required to access most of them, SEMrush offers the following free tools:
Best Ecommerce Tools For Small Businesses In 2023
Keyword research is a huge part of SEO as it informs your content strategy. Free SEO keyword research tools help you identify which words and phrases to target.
AnswerThePublic has both a free and a paid option. With the free tool, you enter a keyword or URL. AnswerThePublic provides relevant keyword ideas in the form of sentences and questions – these make great content marketing headlines on blog posts and FAQ pages. Download CSV with keywords or view the visual analyzer.
WordStream’s free keyword tool provides recommended target words and phrases to include in your SEO strategy. Enter a keyword or your website URL to receive solutions and a keyword problem. Filtered by industry and location, it’s a great tool for fetching both short-tail and long-tail keywords.
Keyword Tool is another great keyword research tool for search engines like Google and Bing as well as YouTube, Amazon, and social media platforms including Twitter and Pinterest. A free account gives you a list of recommended keywords, while a paid membership tells you things like search volume and keyword difficulty.
The Local Seo Cheat Sheet [free Pdf Download]
Seed keywords are another keyword research tool that works differently than the others. Instead of providing keywords and search traffic and volume metrics, racing keywords benefit a group of people. Ask people to imagine themselves in a hypothetical situation and ask themselves what they would like if they were in that situation.
Ubersuggest is a free tool that provides keyword suggestions based on a URL or target keyword of your choice. With a free account you get three daily searches, and anything else requires a paid subscription. Ubersuggest provides long-tail keyword ideas that you can use to generate product ideas, gain more organic traffic, your next blog post, and more.
Local SEO should be the priority for any business that maintains a physical presence of any kind, whether it’s a permanent physical store or a weekly table at the local farmers market.
Synup Listing Scan is a comprehensive check and review of your local listing profiles. Enter basic information and the free SEO tool will analyze your digital presence and check your Google listing and third-party listing sites like Yelp and the local Chamber of Commerce. You will also see your name through the reviews.
Best Seo Tools That Seo Experts Actually Use In 2022
BrightLocal offers many free local SEO tools for small businesses to use. Some of these tools include:
Content is the cornerstone of any SEO strategy. Content includes much more than your blog – we’re talking metadata, product pages, support articles, and even your home page. These free SEO tools can help you analyze your content to optimize clicks and user engagement.
Screaming Frog SEO Spider is a free SEO tool that scans your website to find broken links and other SEO issues that can impact user experience and hurt your ranking. Screaming Frog will check up to 500 URLs for free and tell you which pages need attention. You can also pay for additional URLs.
Yoast SEO is a free plugin for WordPress and its users. It helps you add structured data to your website pages. Essentially, this ensures that you’re using your keyword in the right places, such as titles, meta tags, meta descriptions, and so on. Yoast provides real-time content ranking.
Awesome Paid Seo Tools That Are Worth The Money
RankMath is an all-in-one SEO plugin for large and small businesses on WordPress. You can use a free account with 18 predefined schema types and full integration with Google Search Console, Divi and Element. You can also perform basic SEO audits. Paid accounts get additional features, including Google Analytics integration, ranking tracking, and SEO reports.
GTmetrix is a free SEO tool that runs analytics on your website to check things like site speed and performance, and the structure of your website. Create a free account to view video recordings of your site’s installation so you can diagnose problems.
Google’s SERP Snippet Optimizer is a real-time editor that helps you write optimized meta titles and descriptions. When you enter text in the form field editor, the free SEO tool will show you how it looks in a real Google search.
Merkle also has two free SEO tools, which aim to ensure that your site’s content is optimized for organic search traffic.
Essential Local Seo & Listing Management Tools
Google Analytics is a powerful website analytics tool that includes SEO metrics to provide real-time insight into your website’s performance and search visibility. Upload the HTML code to your website to start using Google Analytics for free.
Previously known as Google Webmaster Tools, Google Search Console is a free website analysis tool dedicated specifically to how your website performs in Google searches. With it, you can dig deep into your data to find out click-through rates and what keywords you’re ranking for, and import XML sitemaps and individual URLs to rank.
Google Keyword Planner has two main functions: it searches for new keywords and checks estimated search volume and forecasts for your chosen keywords. It tells you search volume, related keywords and phrases, and how competitive each keyword is for paid campaigns.
Google Trends is another great keyword research tool to inform your SEO strategy. Enter a topic or phrase and Google Trends will show you line graphs showing the highs and lows in search volume for that phrase. It also tells you if the phrase is trending in the world and also if related keywords are trending.
Search Engine Optimization
Google Business Profile is a valuable free local SEO tool. With it, you can create and manage your own Google listing that pops up when someone searches for your business. This is what is shown on Google Maps. Note that you must be physically active to use this tool, so brands that only sell online may not get as much value.
PageSpeed Insights is a diagnostic tool that helps you identify SEO issues during page load. If your site takes too long to load, your SEO rankings will suffer. Simply enter your URL to receive a list of SEO audits and recommendations to optimize your site for better performance. This way you can perform both desktop and mobile compatibility tests and SEO analysis.
Search engines love websites that look legitimate. One way to increase your legitimacy is to get backlinks, in other words, links from other websites, ideally with higher authority.
Enter your website URL into the free Backlink Checker SEO tool to find out which websites link to you. You can also pay to upgrade for more advanced features.
Best Seo Tools For Your Small Business
HARO is a website that aims to connect journalists with sources. As such, it’s a great place
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