Best Time And Day To Send Email Blast

Best Time And Day To Send Email Blast – Like you, we have wondered about this. So we decided to refresh (and expand) the research we’ve done before and determine the best days and times to send emails in 2020.

In our analysis, we only included SMB customers and tracked campaigns with at least 1,000 contacts.

Best Time And Day To Send Email Blast

We looked at the time and date customers submitted their email campaigns and the open, click-through and click-to-open rates they generated.

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As a result, in addition to viewing global results, you can also view individual data for the following regions: US and Canada, DACH, EMEA, Asia-Pacific, CEE and LATAM.

We can argue that the best time to send an email does not exist. Or maybe it is, but it’s not something shared among a large group of members. This is mostly a personal thing.

While this is true, there are times when we have no choice but to manually schedule our email campaigns.

So if you want to choose the best time to send yourself an email, this data will come in handy.

Schedule A Campaign To Send At The Optimal Time

Just think of the numbers: even if you could increase your email click-through rate by 0.5 percentage points (from 2% to 2.5%), that one campaign could result in a 25% increase in sales. For most businesses, this means a big difference.

Just remember that every audience is different. So compare these results with what you have done or what your thinking tells you. Use it as a starting point for more complex tests you do with your target audience.

Everyone is different, and if working remotely has taught me anything, it’s that we all have our own personal schedules and preferences.

Additionally, there are many other factors that can affect the optimal timing of your campaign, such as:

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Therefore, if you don’t need to send all your emails at once, you may see better results if you tailor your communication to each subscriber’s needs.

The best part is that it doesn’t require any extra work on your part – that is if you use the right email marketing software. If you schedule emails using a delivery time optimization tool like Perfect Time, advanced algorithms take care of all the work for you.

With just one click, you can ensure that all your contacts receive your message when they are most likely to engage with it.

Editor’s Note: If you decide to send email manually, here are some tips on how you can send email correctly.

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Global data shows that the best time to send an email is 4am (if you’re looking at open rates) or 6am (if you’re looking at click-through rates).

4 am seems like more of an outlier as only 1.2% of messages were sent at that time, 6 am when 3.95% of messages were sent seems more promising.

If your target audience will read your messages first thing in the morning after waking up, try to send them at 6 am.

This approach will make it more likely that your emails will make it to the top of your contacts’ inboxes, pushing emails from earlier in the night deeper.

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However, if your audience finds it difficult to read and act on your emails early in the day, you should choose a time that works best for them.

A good rule of thumb suggests that it’s safe to target your emails between 8am and 5pm.

In that framework, both open and click rates were the most stable. Even when over 64% of all marketing emails are sent.

Our global data shows that days of the week play a small role if you’re optimizing your campaigns for open and click-through rates.

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Except for weekends, when average open rates are lowest, there is little variation between individual days of the week.

Friday, which topped the list in terms of opens, had an average open rate of 20.58% – just 0.73% higher than Thursday, which was at the bottom.

In terms of clicks, Tuesday scored the best with a click-through rate of 2.33%. However, that number is only 0.14% higher than the lowest point, even if we count the weekend.

That said, you should always consider who you’re targeting and when they’re most likely to engage with your emails.

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Come up with a hypothesis and test it. Who knows, you might be attracted to your audience when it’s most active and least competitive?

Marketers who send their emails at 4 a.m. can count on the highest open rates, while those who send emails at 6 a.m. will see the highest click-through rates.

Most email marketers send their newsletters around standard business hours, i.e. 6am to 6pm. 81.14% of all emails we analyzed were sent during those hours.

Globally, we can see that open and click rates remain relatively constant throughout the day. However, in the US and Canada, these figures seem to drop more significantly after 10am.

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In general, if you’re emailing audiences in the US and Canada, you’ll need to pay more attention to the timing of your messages. If you can’t target each subscriber individually, you’d better start your email campaign at 6am or around 9-10am.

If you’re targeting audiences in the United States and Canada, you’ll want to give your campaigns a bit more attention.

Friday and Monday are the two highest performing days in terms of open rates. They achieved an average open rate of 20.42% and 20.11% respectively. Sunday, which finishes at the bottom of our list, has an open rate of just 17.81%.

In terms of clicks, Thursday and Tuesday are leading. The average CTR reported for those days was 2.70% and 2.68%. The difference between Thursday and Monday, which has the lowest click-through rate, is 0.29 percentage points.

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You could argue that it’s not much, but it’s double what we see globally.

At first glance, it seems like the best time to send your email campaign is 2 a.m. That’s when we observed both the highest open rates and clickthrough rates.

Problem? Only 0.53% of the emails we looked at in Latin America were sent at that time. This means that the smaller the sample, the larger the margin of error.

After passing the 2am mark, it can be seen that the average results are relatively stable, from 6am to 4pm.

The Best Time To Send An Email In 2023 [data Driven]

These results are similar to what we observed for other regions, except for the fact that the optimal timeframe ends earlier (at 4 p.m.).

In general, if you are targeting the Latin American region, you should send your email campaigns in the morning and afternoon.

Most marketers send their emails between 6am and 4pm. This is most likely because they want their audience to read their messages after arriving or leaving the office.

If you have an engaged audience and high-quality content, you don’t need to worry about the best day to send an email.

The Best Times For Sending Email Revealed

Monday was the top performer in the Latin American region, not significantly better than other days of the week.

Sunday was the only day, which ranked worst in both open rate (18.18 percent) and click-through rate (1.39%).

Day-to-day engagement rates are relatively stable across most of the regions we’ve analyzed so far. After the initial peak, the figures were stable until the afternoon.

The story is completely different for Central and Eastern Europe. Here we can see two peaks. The first time is from 10 AM to 12 PM and the second time is from 5 PM to 7 PM.

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Interestingly, the latter ended with the highest performing hours, 7pm, when we saw the most opens and clicks.

This indicates that consumers in the CEE region start interacting with email a little later than elsewhere, but they continue to respond to email even after standard business hours.

For marketers targeting the CEE region, this offers more flexibility as they don’t have to worry about launching their campaigns in the morning.

Marketers targeting CEE audiences have the best chance of getting their message opened and clicked if they submit their campaign early in the week.

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Email engagement was at its highest on Mondays (20.42% or, 2.32% CTR) and continued to decline throughout the week.

For the most part, we still find that sellers get relatively good open and click rates during standard business hours. In particular, the most optimal time frame is between 9 am and 6 pm.

However, what is surprising is that marketers continue to send their emails late at night. More than 18% of emails are sent between 9pm and 2am.

Although these emails have low open rates, their CTR is not always low. 11pm tops the list in terms of click-through rate, reaching 3.11%.

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If your target audience is in the Asia-Pacific region, consider sending your emails in the first half of the week.

Customers have shown the highest engagement rates then and

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