Best Time For Email Campaign Send Out – All companies, big or small, need to find the best way to communicate and connect with their audience. The Internet is a powerful tool for communicating with customers. Email campaigns allow businesses to notify customers and subscribers via email about products and deals, so finding the right time to send an email can affect the results of email campaigns. A good email organizing tool can help combat this. It allows you to schedule your emails to be delivered to recipients at the right time.
The right time can vary by audience, but overall, these statistics show information that will help you make the right decision about your email campaigns. If a company sends emails without thought, they may not be read or noticed.
Best Time For Email Campaign Send Out
There are two things to keep in mind when sending emails: the day of the month and the day of the week. By looking at these two figures, it will be easier to decide when to send your email campaign.
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As shown in the image above, 5, 10 and 12 have the highest open rate and 7, 12 and 19 have the highest click rate. Based on this information, the 5th, 7th and 12th are the most preferred days to send an email campaign as they have the highest rates of both open and click rates. To make it easier to see, the image above has highlighted those days in green.
For those who don’t know, open rates are the percentage of emails that are opened in a campaign and click rates are the percentage of links in those emails that are clicked. Both of these features are necessary for a successful campaign, as customers need to open the email and click on the links to view the information and make any purchase.
However, the data goes further by providing information on which day of the week produces the best results for email campaigns. The information below shows that Thursdays are the best days for email campaigns followed by Tuesdays and Wednesdays.
This information considers the best dates based on open and click rates. If you choose Tuesday, Wednesday, or Thursday, it will increase your chances of overall success with your email campaign.
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With this information in mind, the best time to send an email campaign is at the beginning of the month, but not during the week. However, the next natural question is why these days and days work so well.
It’s important to put yourself in your customers’ shoes and consider how they feel. Imagine you work nine to five Monday through Friday (you probably do). This is a normal system for people to work. It is important to consider how a person feels on different days and times.
The beginning of the month acts as a new beginning for people. It’s not just a new month, but most people get paid every two weeks on the first and third Friday of the month. They are very open to acquisitions and promotions as they have a lot of cash available at this time.
However, if you send an email at the end of the month, they pay different bills. When people are pressed for money, the last thing they want to do is open an email trying to convince them to buy.
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Most companies prefer to pay on the first Friday of the month and the third Friday of the month. With this in mind, it makes sense for people to open more email campaigns around these times, as the 5th, 7th and 12th are the days when customers are most likely to be paid and expect another one in the coming week.
Some may wonder why email campaigns are more successful at the beginning of the month but not at the beginning of the week. Consider how the user feels. The odd Monday morning is when people have to drag themselves out of bed because their weekend is over and now they have to go back to work.
Sometimes, if a person does not like their job, they dread going to work and may start the week feeling sad, angry, or resentful. A person may ignore the campaign if they see the email campaign at this point and are in such a state of mind. Why would they want to buy something when they don’t even want to get out of bed this early?
When it’s midweek, people go back to their normal routine. They’ve already conquered eight hours of work on Monday, so it’s easy from there. Come on Tuesday and Wednesday, that’s when people are in a good mood. However, when Thursday comes, their mood improves because they know the weekend is coming.
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Thursday brings this weekend anticipation, but Friday brings some anxiety. When Friday comes, people want the day to end quickly so they can enjoy their weekend. They don’t want to open emails and think about shopping because their minds are focused on relaxing and enjoying the weekend.
In short, the weekday serves as a sweet spot, as people pass by on Monday, but the weekend does not consume their thoughts. This is a great place to interweave to catch people who are in a better position to buy your products or read your emails.
Finding the right time to send an email campaign is just as important as finding the right day. Even if you send it on the right day, if you send an email to middle-aged people at two in the morning, they may miss the campaign. These statistics provide the best times to send emails.
By looking at the image above, you can see 8 am, 1 pm and 4 pm. Recommended times for sending emails. Because the highest open and click rates at these times, and 5 p.m. It has a high click-through rate.
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At first glance, it may seem strange that these are the best times for email campaigns. After all, do most people work nine to five jobs? If so, why do they open emails during these working hours?
8 am, 1 pm, 4 pm may seem strange at first. There are good times to send an email campaign, but it makes sense.
Since most jobs start at 9 am, one wakes up at 7 am or later. They get ready for the day, eat breakfast, and most people check their phones for emails and texts. If they have a commute of 45 minutes or less, people can check their email on their phone to see if there is anything new.
At 1pm, most people are on their lunch break. There is not much to do during the break other than eat and talk on the phone. People probably check their emails at this time because they have nothing else to do.
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4 pm Works well for college students and people who work on computers all day. There at 4 p.m. Most college students have finished their classes and have time to check their email. For those who work on the computer, their day is about to end, so they check their emails to find something else to do as they may finish their day’s work. While there, they can open other emails they see.
People who check their emails at these times result in more clicks. It always happens when people are not too busy, so they can focus on something else. Because they can check at these times, they can see an email campaign before it is overwhelmed by the hundreds of other emails they receive during the day.
While these are the best times to send an email campaign, remember that this may vary depending on your audience. Your target audience may be teenagers or adults, so they may not wake up at 8 am and may stay up until midnight. Not only that, but since many of them do not have a nine-to-five job, they may choose to check their emails on the weekend.
It’s important to keep your audience and users in mind when sending email campaigns. Track your stats to see what works best for your company. This article will give you a good foundation to get started and find out what information will help you determine the best time and date for an email campaign.
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Although the information mentions dates, days and times, please keep holidays in mind. People are less likely to respond on a holiday, so moving an email campaign from Thursday the 5th to Wednesday the 4th is fine if that Thursday is a holiday.
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