Best Time Of Day To Send Email Campaign

Best Time Of Day To Send Email Campaign – Having a digital marketing strategy is more important in 2023 than ever before. Book a free personal consultation to start your RACE strategy today

Last week we looked at ideas for the best days of the week to send emails to different audiences.

Best Time Of Day To Send Email Campaign

This week I’m exploring a related topic, asking “is there a good time to send an email?” The answer is “yes, of course”, but it depends, so you have to try. It depends on the audience, but I hope these three examples prove it’s worth a try.

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I found a nice and simple infographic to support these statistics later in this post. It can help you analyze the factors that can affect the mind of the customer throughout the day. These forecasts also apply to B2B and the focus is found during the working day – for example we receive the most active emails at 8-9 in the morning such as Tweets / shares – during lunch – even if it is called ” Abyss” is not here – the dominant memory. meant to be broken and tested.

I worked with Tim while writing this article and here is a link to the source of the original case on Enewsletter (with the former corporate branding). He said that he would not be surprised if the situation changes now, because with the increase in the use of mobile devices for reading emails, attitudes have changed. He went on to say that he recently ran a test program that sorted the date and time of the client and found that the day of the week is not important for email.

This second test provides a second type of understanding. Shows how to run email tests with different broadcast times to evaluate responses. The first posting at 4 am is not very effective because most of the applicants will be sleeping and when they come to work or come home they are working on other activities at 8 am. Delivery by 10am works best.

The hardest way to find the best time of day is in person! The eBags marketer has exclusively calculated the best time to send emails by tracking the behavior of each user within the mailing list, recording the exact time they subscribed to the list. In their tests, they found using the timing of this broadcast that…

When’s The Best Time To Send Emails? It’s Earlier Than You Might Think

So the takeaway from this example is that the purpose, creativity and value of the offer can be very important, but testing can show that you can improve your email campaign by choosing the right time to send. him. To read more, check out this email time test from the Email Marketing Report.

Digital strategist Dr Dave Chaffey, founder and chief content officer of online business training platform and publisher of Smart Insights. Dave is the editor of our digital marketing library of 100+ templates, ebooks and courses created by our team of 25+ digital marketing experts. Our resources are used by Premium members in over 100 countries to plan, manage and optimize digital marketing. Free members can access a free sample template here. Dave is a keynote speaker, trainer and consultant who is the author of five best-selling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My website,, lists the latest digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognized by the Chartered Institute of Marketing as one of the 50 global marketing ‘gurus’ who have helped shape the future of marketing. Please contact me on LinkedIn for updates or to ask me questions.

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Are you busy day in and day out creating a digital marketing strategy? Save time and money 50% from the Race Growth System Every business, big or small, needs to find the best way to communicate and connect with their audience. The Internet stands as a powerful tool for communicating with customers. Email campaigns allow companies to inform customers and email subscribers about products and deals, so getting the right time to send emails can affect the results of email campaigns. A good email planning tool can be used to combat this. It allows you to schedule emails to be sent at the right time for the recipient.

The right time can vary depending on the audience, but in general, these numbers show information that can help you make good decisions about email campaigns. If a company just sends out emails without thinking, they can go unread and undiscovered.

There are two things to keep in mind when sending an email: the day of the month and the day of the week. By looking at these two numbers, you can make it easier to determine when to send your email campaign.

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As shown in the figure above, the 5th, 10th, and 12th have the highest open rates, and the 7th, 12th, and 19th have the highest drop rates. the highest. Looking at this information, the 5th, 7th, and 12th are the best days to send email campaigns, as they have the highest average open and click rates. To make it easier to see, the image above has shown the date in green.

For those who don’t know, the open rate is the percentage of emails that are opened in a campaign and the bounce rate is the percentage of links that are clicked on those emails. All these things are important for a successful campaign, because the customer has to open the email and click on the link to find the information and make a purchase.

However, the data goes even further in determining which days of the week will provide the best results for email campaigns. The information below shows that Thursday is the best day for email campaigns followed by Tuesday and Wednesday.

This information determines the best days based on open and click rates. This means that if you choose Tuesday, Wednesday, or Thursday, you increase your chances of success with your email campaign.

Best Day Of The Week For Sending Marketing Emails? [infographic]

Keeping this information in mind, the best time to send email campaigns is near the beginning of the month, but during the week. However, the next natural question is why these days and days work so well.

It’s important to put yourself in your customer’s shoes and think about how they feel. Imagine you work a nine to five job Monday through Friday (you probably do). This is the plan for working people. It is important to consider how a person feels on different days and times.

The beginning of the month is a new beginning for people. Not only the new month, but most people get paid every two weeks on the first and third Friday of the month. They will be more open to buying and advertising, because they have more money now.

However, if you send that email at the end of the month, they may charge another bill. When people are worried about money, the last thing they want to do is open an email trying to convince them to buy.

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Most companies prefer to pay on the first Friday of the month and the third Friday of the month. With that in mind, it makes sense for people to open more email campaigns now because the 5th, 7th, and 12th are likely to be the days when customers get paid and wait for another one. next week.

Some people may wonder why email campaigns are more effective at the beginning of the month than at the beginning of the week. Consider customer sentiment. There is a Monday morning routine where people have to drag themselves out of bed because the week is over and they have to go to work again.

Sometimes, if a person doesn’t like their job, they may dread going to work and start the week feeling sad, resentful, or angry. If they see an email campaign right now and are in that situation, the chances of people not responding to the campaign increases. Why would they want to buy something they didn’t even need

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