Best Time To Send Email Blast

Best Time To Send Email Blast – Sending your email at the wrong time can derail the most well-crafted campaign. On the other hand, sending your email at the right time can set your email campaign up for success.

Knowing when your audience is most likely to open your emails is very important. If you’re sending your emails at a time when your audience isn’t actively checking their emails, that means your messages will be pushed further down the inbox as more emails come in—and your audience is less likely to see them. subscriber. .they

Best Time To Send Email Blast

Almost 22% of all email campaigns are opened within the first hour of sending. And as each hour passes, the chances of your email being opened decreases.

When’s The Best Time To Send An Email Marketing Campaign?

So it’s no surprise that many email marketers are working on optimizing their send time to ensure messages reach subscribers when they’re actively checking their inboxes.

We analyzed nearly 8 billion email opens by time of day in our latest State of Email Engagement report and found that geolocation has a significant impact on results. Read on to see our results.

Are you wondering how we get this data? In the State of Email Engagement 2021 report, we analyzed nearly 8 billion email opens, collected and aggregated anonymously in Email Analytics from January 1 to August 31, 2021. We included global trends for all industry and vertical. Some email clients may be over- or under-represented, especially mobile and webmail. This is due to image blocking or image caching, especially in Gmail. Still curious? Find out how we get this data.

It’s interesting to see how opening hours differ around the world. In particular, we improved the United States, the United Kingdom, Canada, Germany, Spain, and Australia and New Zealand.

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In general, people tend to open email in the morning, peaking around 10am and 11am local time. In the US and Canada, most people tend to open email in the morning and as the day goes on, the paths gradually open. In Europe, openings look more consistent during regular business hours with a slight dip at midday, followed by a second peak, then a rebound at the end of the day.

In the United States, the most popular reading time for email is in the morning. Openings begin around 6am and continue to increase until peaking at 10am. About 7.4% of all openings occur between 10am and 11am, and 21.2% of all openings occur between 9am and noon local time.

The United Kingdom is most likely to open at 9am, which is in line with what we saw in the second half of 2020. Around 7.1% of all openings occur between 9am and 10am. Following as the second most popular opening time is the after window, from 10am to 11am, which accounts for about 7% of all openings. Openings were relatively steady during business hours but dipped slightly during lunch hours. There is a small rise after this, then a return as the day draws to a close.

One thing we noticed: Although the post-lunch dip is small, it is more drastic compared to 2020. Perhaps these changes in behavior are due to changes in remote work and the COVID-19 pandemic?

Email Marketing Calendar Template: Organize Your Sends

In Canada, the most popular time to read email starts around 10 am and peaks at 11 am local time, with more than 8% of all email being opened during this time. Email opens increased significantly during the hours from 6am to 10am. And then they slow down, after noon—like the United States.

Most emails in Germany are read between 9am and 10am local time, which is consistent with data we’ve seen over the past two years.

As in the United Kingdom, there is a dip at lunchtime. In addition, we can also see that the dip is a bit more radical compared to 2020. After the decrease of 1pm, the second peak starts around 4pm, accounting for 6.2% in tomorrow. Last year, the second peak also happened at 4pm, but the openings were less than 6%.

In Spain, most emails are opened between 9am and 11am local time. Spain is known to have an afternoon lunch that coincides with email diving which is usually open between the window 12pm to 3pm, and further diving between 1pm and 2pm. After that, tomorrow rises again for another peak around the 3pm and 5pm window as the workday ends.

Best Time To Send Email By Location

Most emails in Australia and New Zealand are opened at 10am or 11am, consistent with last year. It’s interesting to note that from 9 am to 7 pm, all email opens were higher than the 6% mark—the longest to open out of the six regions we looked at.

Our research shows that there is no single perfect time to send an email. When your subscribers are most likely to engage with your message is highly dependent on additional factors such as geolocation, the device they use to open your emails, and more. It is highly individual.

The clicks above can help you get a first idea of ​​what might work for your audience, but it’s more important that you consider the behavior of your own subscribers. Here’s how you can do it:

Despite the introduction of Apple’s Privacy Shield, using engagement data—from your email sending platform or a tool like Email Analytics—can still be a powerful metric, especially for -understand the core of your audience.

The Best Time To Send An Email [research]

First, identify the most popular open times for your audience. Then use these insights to test and optimize your send times to see if changing the timing leads to increased email performance. Make sure you’re not just looking at open rates, though. You’ll also want to track whether different shipping times can affect click-through rates and overall conversions.

Another approach focuses on non-traditional metrics to establish baselines, such as what email clients people open. Additionally, if a large number of your subscribers use Apple Mail, you may want to consider identifying “real opens” and creating a baseline from there.

If your subscribers span a range of time zones, and important markets are not close to each other, segmenting your list by time zone can be a very effective strategy. Tailor your campaigns with your knowledge, or use a third-party tool like Email Analytics.

Is there a particular region where your company wants to grow its market? Start with the insights shared here, but start testing them again and again to really learn what will resonate with your new audience so you can start off on the right foot.

Send Time Optimization

Share your email performance with your peers and learn how to use engagement strategies and tactics to improve your email program with our latest State of Email Engagement report.

This blog post was originally published on August 21, 2019, by Bettina Specht. It was last updated on October 7, 2021. Like you, we also asked about it. So we decided to refresh (and expand) the study we’ve already done and identify the best days and times to send emails in 2020.

In our analysis, we only included SMB customers with follow-up campaigns that resulted in at least 1,000 contacts.

We looked at what time and day clients sent email campaigns and what open, click, and click-through rates they generated.

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Thanks to this, in addition to viewing global results, you will also be able to analyze data individually for the following regions: US & Canada, DACH, EMEA, Asia-Pacific, CEE, and LATAM.

We can argue that the best time to send an email is never even. Or it does, but it’s not something that’s shared with a larger group of subscribers. This is largely an individual matter.

While this is permissible, there are times when we have no other option but to schedule our email campaigns by hand.

So if you need to choose the best time to send your email on your own, this data will be useful.

What’s The Best Time To Send Your Emails (by Industry)?

Just consider the numbers: Even if you can increase your email click-through rate by 0.5 percentage points (from 2% to 2.5%), this can translate into a 25% growth in sales revenue from in this campaign. For most businesses, this means a huge difference.

Just keep in mind that every audience is different. So compare these results to what you’ve experienced or what your gut keeps telling you. Use this as a starting point for more complex tests you’ll do with your target audience.

Everyone is different, and if working remotely has taught me anything, it’s that we all have our own personal schedules and preferences.

In addition, there are many other factors that can affect the best time for your campaign, including:

Best Time To Send An Email Blast [infographic]

Therefore, if you do not need to deliver your emails all at once, you will see better results if you adapt your communication to the needs of each subscriber.

The best part is, it doesn’t require any extra work on your part – that is if you use the right email marketing software. If you schedule your emails with a send time optimization tool like Perfect Timing, an advanced algorithm will take care of all the work for you.

With one click, you can make sure that all your contacts receive your messages when they are most

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