Best Time To Send Email Blast 2020 – Like you, we thought about it. That’s why we decided to update (and expand) our previous research and identify the best days and times to send emails in 2020.
In our analysis, we only included SME customers and campaigns that reached at least 1,000 contacts.
Best Time To Send Email Blast 2020
Day in and day out, we looked at what customers sent their email campaigns and what open, click and open rates they generated.
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Thanks to this, in addition to seeing global results, you can see data separately for the following regions: US and Canada, DACH, EMEA, Asia Pacific, CEE and LATAM.
We could argue that there isn’t even a very good time to send an email. Or maybe it does, but it’s not something that’s shared among a large group of subscribers. This is largely an individual matter.
While this may be true, there are times when we have no choice but to handle email campaigns manually.
So, this data will be useful if you want to manually choose the best time to send your emails.
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Just think about the numbers: even if you could increase email click-through rates by 0.5 percentage points (from 2% to 2.5%), that could mean a 25% increase in sales for that campaign. For most businesses, this makes a big difference.
Remember that every viewer is different. So compare these results to what you’ve experienced or what your gut is constantly telling you. Use this as a starting point for more complex tests you’ll run on your target audience.
Everyone is different, and if working remotely has taught me anything, it’s that we all have our own personal schedules and preferences.
In addition, there are many other factors that affect the actual timing of your campaign, such as:
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That’s why if you don’t need to deliver your emails all at once, you’ll likely see better results if you tailor your communications to each subscriber’s needs.
The best part is that it doesn’t require any extra work on your part – that is, if you use the right email marketing software. An advanced algorithm takes care of all the work for you when you schedule your emails using it as a perfect timing optimization tool.
With just one click, you can ensure that all your contacts receive your message when they are most likely to interact with it.
Editor’s Note: If you choose to send your emails manually, here are some tips on how to send email the right way.
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According to international data, the best time to send emails was 4am (if you look at open rates) or 6am (if you look at click rates).
4 o’clock in the night may seem unusual, because at that time only 1.2% are deleted, then 6 in the morning, when 3.95% of messages are deleted, it seems more promising.
If your target audience wakes up and reads your messages first thing in the morning, try sending them at 6am anyway.
This approach makes your emails more likely to end up at the top of your contacts’ inboxes, pushing the previous night’s emails to the bottom.
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However, if your audience isn’t likely to read your emails early and take action, you should choose a time that makes more sense to them.
A rule of thumb suggests that sending emails between 8am and 5pm is a safe bet.
Both open and click rates are very stable in this frame. This is when over 64% of all marketing emails are sent.
Our global data shows that days of the week play a minor role in optimizing your campaigns for open and click rates.
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With the exception of weekends, when average open rates are the lowest, there is little variation between days of the week.
Friday’s average open rate at the top of the open charts was 20.58%, just 0.73% higher than Thursday’s, which was the bottom.
In terms of clicks, Tuesday scored the best, with a click-through rate of 2.33 percent. However, this is higher than the minimum result of 0.14%, even after taking into account the weekend.
That said, you should always consider who you’re targeting and when they might interact with your emails.
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Make a hypothesis and test it. Who knows, you might find a sweet spot when your audience is more active and less competitive?
Marketers who send their emails at 4 a.m. can expect the highest open rates, while those sent at 6 a.m. will see the highest click-through rates.
Most email marketers send their newsletters during normal business hours, 6am to 6pm. Emails sent during this period accounted for 81.14% of all analyzed messages.
Globally, we can see that open and click rates are relatively stable throughout the day. However, in the US and Canada, these figures seem to drop significantly after 10am.
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In general, if you are sending to audiences in the US and Canada, you should be more careful with your messages. If you can’t target each subscriber individually, it’s best to start your email campaign at 6am or around 9-10am.
If you’re targeting audiences in the US and Canada, you should pay a little more attention to your campaigns.
Friday and Monday are the two best days for open prices. They achieved average open rates of 20.42% and 20.11% respectively. Sunday finished at the bottom of our list with only 17.81% open.
Thursday and Tuesday lead the way in terms of clicks. Average CTRs for those days were 2.70% and 2.68%. The difference between Thursday and Monday with the lowest click rate was 0.29 percentage points.
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You can argue that it’s not much, but it’s twice as much as we’ve seen in the world.
At first glance, the best time to send email campaigns seems to be 2 in the morning. That’s when we saw both the highest open and click rates.
The problem? Only 0.53% of emails viewed in the Latin America region were deleted. This means that the smaller the sample, the greater the chance of error.
Moving on from 2:00 AM, we see that the average result is relatively stable from 6:00 AM to 4:00 PM.
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Apart from the fact that the actual schedule ends earlier (4:00 pm), these results are similar to other regions.
In general, if you’re targeting the Latin American region, it’s best to send your email campaigns in the morning and afternoon.
Most marketers send their emails between 6am and 4pm. This is because they want their audience to read their messages as soon as they enter the office or before they leave the office.
When you have an engaged audience and quality content, you don’t need to worry about the best day to send your emails.
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Although Monday was the best performer in the Latin American region, it was not significantly better than the other days of the week.
The only day that stands out is Sunday, which was the worst for both open (18.18%) and click-through rates (1.39%).
Most regions analyzed so far have found relatively stable correlations throughout the day. After the first peak, the indicators remain flat until the afternoon.
In the case of Central and Eastern Europe, the story is very different. Here we see two peaks. The first from 10-12 and the second from 17-19.
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Interestingly, the latter ends at the best performing hour, 7pm, when we see the most opens and clicks.
This suggests that consumers in the CEE region start engaging with emails a little later than elsewhere, but receive responses after normal business hours.
For marketers targeting the CEE region, this leaves more room for flexibility as they don’t want to worry about starting their campaigns in the morning.
Marketers targeting CEE audiences are more likely to open and click on their messages if they send their campaigns earlier in the week.
The Best Times And Day To Send Email
Email engagement rates are highest on Monday (20.42% or 2.32% CTR) and gradually decrease throughout the week.
For the most part, we still see marketers getting relatively decent open and click rates during regular business hours. Specifically, the best time frame is somewhere between 9:00 am and 6:00 pm.
What’s surprising is that marketers are sending their emails at night. Over 18% of all emails are sent between 9pm and 2am.
Although these emails see low open rates, their CTRs are not always low. 11:00 PM was at the top of the CTR chart at 3.11%.
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If your target audience is in the Asia-Pacific region, consider sending your emails during the first part of the week.
This gives consumers the highest participation rates and
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