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Email Marketing For Service Businesses – Email marketing for field service businesses is a great way to increase awareness of the services you offer while interacting with prospects and customers. Your newsletter can add value to the services you offer if you use it to educate your audience on topics such as home improvement or pest control.
The right field service email marketing campaign can provide value to your audience, help recipients make the right decisions, and increase your sales. Here are some email marketing campaign tips that will help you get results from your service business emails.
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Compared to regular emails, welcome emails are four times more likely to be opened and generate five times higher click-through rates. A good welcome email is an important element of your onboarding process for new customers.
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Sending an email that creates a genuine connection with the recipient will create a positive rapport and set the tone for the type of customer experience you offer. Use an automated solution to send your welcome email as soon as possible when a new prospect subscribes.
Your welcome email should be simple, short, and to the point. Here are some of the elements you should include:
Hello _enter recipient name_, Thanks for registering! You have been added to our email list and will receive pest prevention tips, information on exclusive special offers, and personalized service reminders.
This message gives recipients an idea of what to expect from your email list. You can continue with the special offer:
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You can encourage recipients to learn more about the issue they’re facing so they can make an informed decision:
Not sure what to do about your pest problem? See our recent blog entry on the most common types of pests in _enter area name_ and how to identify them.
You can use a welcome email to give recipients reasons to choose your business over the competition:
Do you need immediate help with a pest problem? Our services include assessment of infested homes, pest control and pest prevention. Our years of expertise make us uniquely qualified to solve your pest problem. Call us at _insert your phone number_ or fill out our online form to schedule an appointment.
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Marketers who use personalization in their emails see their open rates increase in 82% of cases, and 75% of them say they also see an increase in their click-through rate.
You can make an email more personal by using the recipient’s name in the subject line or greeting. However, most marketers use recipient names, and you need to take a step to offer a personalized experience.
We recommend segmenting your email list so you can offer content that feels more relevant. You can segment your email list geographically so you can offer educational content that is more relevant to common pest problems in different regions.
You can also create groups based on past interactions with your business. Create a group for new prospects who have never used your service, so you can send them a series of emails introducing your service.
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One of the best email marketing tips we can give you is to put personalization in the hands of the customer and give them the possibility to choose the type of emails they want to receive from you.
You can use email marketing to share social proof that will build your credibility. Here are different strategies you can use to put social proof at the center of your email marketing campaigns:
It’s easier for your recipients to read your content and retain the information if you write at an 8th grade reading level. On average, recipients spend more than 11 seconds reading emails. The best way to get your message across is to keep your email short and make your content easy to read.
Using email to share coupons or information about limited-time offers is a great way to provide value. In fact, receiving exclusive offers is an incentive that will convince visitors to subscribe to your email list.
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Your email should make the offer easy to understand and get. You can create limited-time offers to create a sense of urgency and encourage recipients to take action.
It’s also important to share offers that are relevant to your recipients, which is why you should segment your email list.
WorkWave Agency offers comprehensive field service management solutions. From providing effective email marketing tips to providing fleet management solutions, we can help you at every stage of your business. Order a demo to learn more about our software solutions!
Connect with field service business owners and professionals. Join and use the space to share resources and tips on how you can manage your business. Constant Contact is one of the most popular providers of email marketing services for small businesses. In fact, it makes sense why it’s on the best email platforms list because it’s one of the fastest growing services, especially since it’s so easy to use. This is great for any business, whether you’re a solopreneur with a membership website or a local bank hoping to promote financial products.
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This is also the email service provider included in the plugin. You can easily add a Constant Contact checkbox to any WordPress form on your site.
Choose from over 100 pre-designed email templates, use the built-in drag-and-drop editor, and collect and manage email lists from your website, mobile devices, and even social media — all is with a few simple clicks.
Sendinblue is a reliable email service provider that wants to empower businesses to build better relationships through automation and email marketing campaigns. It is an email and SMS marketing software. It gives you the tools you need to promote your brand while being intuitive and easy to use.
To create personalized emails, all you need to do is use the built-in drag and drop builder. You can also create custom contact fields and access the HTML editor. Plus, use one of the free responsive templates to create beautiful email designs for your newsletter subscribers that work on all mobile devices.
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Doing a price comparison of email marketing services and looking for one with a free email account? Sendinblue has a free plan that includes unlimited storage for contacts and 300 emails/day.
HubSpot email marketing is combined with the power of CRM. This allows you to create highly personalized email campaigns based on your customer’s lifecycle stage, membership list, or other information in their contact records.
Plus, with HubSpot, you can create an entire lead-generating funnel. From the lead capture forms you use to collect new contacts to the landing pages they create, HubSpot has all the tools you need.
AWeber is a leading email marketing service that has all the tools you need to generate leads, build a larger email list, and grow your business.
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Connect your WordPress website and form builder plugin to AWeber in a few simple clicks. From there, access pre-designed email templates and drag-and-drop builders for easily creating targeted campaigns.
Set up automated email sequences to promote an upcoming product launch, new blog content, or the biggest sale of the year to drive people to your site’s content.
Take advantage of the free 30-day trial to make sure AWeber has the tools you need to grow your business and email list.
Omnisend is a powerful email marketing and SMS automation software for eCommerce businesses. It offers an omni-channel marketing platform so you can engage with your website visitors using email marketing, SMS, and web push notifications, all from one platform.
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It comes with pre-built automation workflows, customer segmentation, A/B testing, detailed reports, and many popular integrations to make it easier for you to accelerate your online business using email marketing.
Drip is a powerful email marketing platform for eCommerce site owners, bloggers and marketers who want to have intelligent conversations with their customers via email.
This service for beginners works flawlessly in . And it only requires a few simple steps to configure on your WordPress website.
ConvertKit is a great email service provider for any blogger, writer, digital marketer and publisher. It aims to make email marketing easy to understand and use, regardless of your overall goals.
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For example, you can use a customized template to create a registration form, popup form, course registration or landing page. This form is GDPR compliant, has lead magnet sending functionality, and even custom fields. Additionally, you can make users double opt-in to your email list when they receive a lead magnet to reduce spam and increase deliverability across all email clients.
You can sign up for a free 14-day trial of ConvertKit to make sure it’s the email service provider for you.
Moosend is an affordable email marketing service that is very easy to use for beginners. Apart from that, it comes with marketing automation features, landing pages, email subscription forms and much more.
Designing beautiful emails is easy with a drag-and-drop email editor. There are also over 40 free and responsive email templates to get you started quickly.
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You can send highly relevant emails to increase your open and click-through rates with powerful personalization features. It also gives you the opportunity to segment your lists and lets you send content to
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