Email Marketing Platforms For Small Business – Small businesses have a lot to focus on, without the budget and resources of a medium-sized business or enterprise. The decisions they make around technology tools and software packages are often more important than those of a larger company, because they need tools that inherently make it easier to run a quality business with less.
There’s no shortage of email marketing tools for small businesses, which makes sense—email marketing is still a really powerful tool for small businesses, in part because they have more flexibility with their branding and images And it’s valuable in large part because, while it may be all the rage to have a cool Instagram page right now, IG is still driven by an algorithm; emails go straight to a potential customer’s inbox, which means a formula doesn’t decide who sees your best stuff.
Email Marketing Platforms For Small Business
Email marketing is a tremendous relationship building channel. But with so many possible options to choose from, which is the best email marketing tool for your small business?
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Today’s email marketing platforms do more than just send emails to your list. There are many features and capabilities that you will want to consider and evaluate before choosing the best email marketing tool for your small business.
Creating attractive HTML emails is essential for small businesses to receive newsletters and promotions in their inbox. These emails include elements beyond plain text, including images, colors, different font styles, and more. The tricky part is that email clients (inboxes like Outlook, Gmail, Yahoo, iPhone mobile, and many others) don’t follow the same rules when it comes to displaying HTML emails.
A drag and drop email builder is essential for small businesses that want to send well-designed emails that look great in any email client. Drag and drop email builders do double duty for small businesses. They make it super simple to create email layouts, add text and pull images, without needing to know any HTML code. And they are designed to render your HTML email smoothly in most email clients.
While testing an email tool, spend some time on your drag-and-drop builder to assess how easy it is to use. You can also test a few texts sent to the email clients you send to the most and make sure you get the results you expect.
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Even small businesses can be organized in complex ways, and your email marketing tool should help you work efficiently.
You may need the ability to create sub-accounts if you want to handle communication channels differently in different departments. Small businesses that have clients such as business coaches, consultants, and marketing agencies may need a way to share email templates between client accounts.
As your email marketing efforts grow, so do your contact lists. As everyone knows, there is money in your listings, and you don’t want a dishonest customer or employee taking your private information. If security is a concern for your small business, you’ll want to evaluate your options for protecting your listings.
The cold, hard truth about email marketing today is that not every email is going to make it into the inbox. However, there are steps you can take to protect the sender’s reputation and make sure you deliver as many emails as possible.
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When comparing platforms, take note of the delivery support they provide. Email verification, spam checkers, white label IPs and DKIM authentication can fuel your business in the battle for the inbox.
Small businesses can have a giant reach while growing their email list. List building tools like online forms, surveys and polls can help you reach a wider audience. As you test new email marketing platforms, take a look at their list building tools. Do you have forms? Will they integrate seamlessly into your website? Understand whether or not you need a technical resource to take advantage of the list building tools an email marketing platform offers.
As a good email marketing practice, you want to send the most relevant message to everyone on your list. This is where segmentation comes into play. Your customer inbox is a competitive place to reach, and sending a generic message to your entire list is rarely a recipe for attention.
Getting a list of contacts who have opened a certain email or clicked on a specific link can help small businesses refine their messaging and improve engagement with their contacts. As you compare email tools, make sure you have an easy way to share your contact information and get the right message in the right hands with every send.
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Speaking of sending the right message at the right time, automation helps small businesses scale their email marketing efforts. Email automation can help you send emails one by one to a large list of contacts.
Email automation is a series of triggers and actions that fire automatically. Triggers can be signals, such as a contact being added to a list, an email being opened, or a link being clicked. Meanwhile, actions can be steps like sending a specific email or removing a contact from a list. Even a few triggers and actions together can create powerful workflows for small businesses.
For example, an automation can send a special offer to a contact who fills out an offer form. More complex automation could include sending a reminder email to a contact who has placed an item in their shopping cart but not yet purchased it.
Automation can vary from platform to platform, so be aware of the purpose of your automation and activation actions before making your final decision.
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Digital shopping behavior is changing all the time. A subject that might have been noticed a year ago may be tired today. Testing subject lines and email copy can set your email marketing efforts apart from the rest.
A/B testing functions can be simple or complex. It’s certainly a feature that can help improve engagement, as long as it’s easy to use for your business.
Measuring email marketing success is simple with good reporting tools. If you want to track metrics that go beyond the basics of open and click rates, make sure you can get the data you need with your email marketing tool.
Ready to find the right email marketing platform at the right price for your small business? Here is a list of the best email marketing tools serving small business customers today.
Best Email Marketing Platforms For Small Business Compared
Benchmark’s email marketing suite is not only incredibly powerful, but it’s also free. While most tools offer free trials or very limited features on their freemium plans, Benchmark gives you (almost) all the conveniences of their paid plans. Along with their ridiculously simple drag-and-drop builder, lightweight automation, and reporting tools, they also offer more advanced features like Google Analytics tracking, heatmaps, and social media integration media – all for free! For SMBs, Benchmark’s email tool is the perfect place to start and the perfect tool to grow with your business.
Flodesk is an email marketing tool that allows small businesses to easily design beautiful emails. The layout builder allows you to design custom graphics, eliminating the need for a layout tool like Canva. Flodesk also offers registration forms to build your list faster and various workflow automations.
It’s easy to use and there are templates to help you get started. There is a free 30-day trial to test all the features. Best of all, it’s a fixed price service: a flat $38/month for unlimited subscribers and unlimited emails.
Constant Contact is rapidly growing among the entire list of email marketing tools. Many email marketing platforms offer automation, A/B testing, surveys, and the like; Constant Contact has it all. The platform also features intuitive forms, to make listing easy, and offers online training and webinars with a high level of support in general (live chat, email, phone and more). As for pricing, they have a free 60-day trial (no credit card required). After that, your price starts at $20/mo.
Email Marketing Software
What small business owner hasn’t heard of Mailchimp? Long known as one of the best email tools on the market, they recently expanded their platform to be more of an all-in-one solution. One of its advantages for small businesses is its pricing structure; you can start at a free level ($0 per month) or upgrade to Essentials (A/B, custom branding, and more support) or Standard (automation series, retargeting ads) up to Premium (multivariate testing, advanced automation) . , phone support). Whatever your business is and where you currently operate, they have a plan for you.
It was specially designed with small businesses in mind. The overall email marketing package includes an intuitive drag and drop builder, professionally pre-built email templates, and with a CRM included in one platform, they offer the ability to build your email list as a leader with responsive forms and automation. . The price for Core is $79/mo (although you can get a smaller Lite package for $39/mo). The Core package gives you five users, 500 contacts (although you can get more with a high
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