Facebook Tips For Small Businesses – With billions of monthly active users, Facebook is the place for small businesses. Maintaining a social media presence is an important strategy for connecting with the local community, especially if you don’t have a physical location. Whether you’re setting up a Facebook page for the first time or getting ready to update it, here are some actionable tips for finding, building and retaining your Facebook fans.
Cover photos and call-to-action buttons are now essential for Facebook pages. The cover photo is part of a user’s first impression of a page, so it’s an opportunity for you to take advantage of the space to complete your profile picture. Keep it simple though – avoid too much text and confusing images.
Facebook Tips For Small Businesses
Below your cover photo is a place to add custom buttons that customers can use to perform certain actions. You can set this value to allow customers the ability to quickly contact you, see your Services, or schedule an appointment. These clicks are also tracked through the Facebook Insights tab, so it’s a great way to track interest over time.
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A little confused with the above? A cover photo is a large header photo that appears at the top of your profile, above your profile picture. A profile picture is an avatar that represents your business, usually with a logo. Find more tips on setting up pages here:
Visual content often discourages posting, especially when it comes to Facebook engagement, so make it a personal rule to post content with images or videos. Not only does the social network’s algorithm encourage Facebook photos to be posted in the news feed, it can also be a sign that you’re trying to promote your brand. This will help you be professional and ready to do business.
Visual content comes in many forms, so it’s good to change the type of content throughout the year. Try these ideas:
There are several tools you can use to create high-quality images. Services like Unsplash and Freepik offer free stock photos and illustrations, while services like Canva get you started right away with pixel-perfect free design templates. If you have a bigger budget, you can purchase a social media content design package from Etsy or the Creative Market, or hire a professional photographer to provide you with a photo library.
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Strive for good visual content also gives you tools for Instagram posts and stories, as well as “Photos” and “Videos” tabs on your page.
You don’t have to post every day, but posting on a regular schedule helps you stay in touch with your existing fans, reach new fans regularly, and establish your business as a trusted and experienced brand. If you’re struggling to find time to post, try using a content calendar to plan your content strategy ahead and use Facebook’s scheduling tool to automatically publish posts at predetermined times. You can use the Facebook Insights tool to see how much time your audience spends on Facebook and additional pointers on the types of posts that work best.
Facebook advertising is an inexpensive and powerful tool to reach new customers. The best ads are engaging, precise, and accurately targeted, but for the best results, don’t run ads just because you think you have to.
Decide on a specific topic or angle you want to address for your new ad campaign. A good campaign can kick off the upcoming holiday season, promote a new product, or celebrate a new place. Your ideal ad list should include:
Facebook Tips For Small Businesses
At first, your advertising strategy may be little more than an educated guess, but that’s okay! Experimentation and optimization are part of the social media marketing process.
As an added bonus, advertising expenses are eligible business expenses that can be claimed on your tax return.
Especially for small businesses, using a broad audience for your Facebook ads can give a lot of reach to people unrelated to your business. For example, while it may seem appropriate for a local landscape business to target an audience in their city, it may be spending its advertising budget on those who don’t have a lawn.
Instead, they can further refine their audiences by controlling the “recently moved” filters under the demographic target category and the “DIY” filter under the interest category – both great features for homeowners. Ads will now only be shown to people who are interested in landscaping their property and therefore need landscaping.
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This is an example of a precisely defined audience that increases your chances of reaching the right customers and ensures that your message resonates with them.
In Ads Manager, you can target audiences with dozens of Facebook filters, from age to device type to specific interests. When adjusting your settings in Campaign Manager, monitor changes in audience metrics and target specific audience scores that are “Exact” or higher. Going further, you can configure custom audiences based on your own client list or website visitors.
With Facebook Live, you can stream live video from your phone. Live video has its advantages over traditional video because it tends to be unscripted and original, and you can interact directly with your audience to give them a personal experience. While live streaming requires a lot of investment, it’s a commitment that can quickly set you apart in a crowded industry.
You can livestream individually or promote to engage your audience when you’re online. Experiment with different times, topics, and speakers to see what resonates most with your audience. As a bonus, your post is automatically saved so you can download and reuse your content to post shorter Facebook videos.
How To Do Social Media Marketing For Small Business
Tightly integrate your page with everything else in your digital marketing strategy. For example, add your Facebook page to your Google business list, website page, business card or other social media platforms. If you have a local business, put a Facebook sticker on your storefront or place a review reminder sign with a scannable QR code near the checkout.
You can do the same on your Facebook page, under page info settings. Include your store address, phone number and website. These links increase your SEO, which helps you rank higher in search results.
Opening your mailbox for Facebook users to message you directly can be a great tool for engaging with potential customers interested in your small business. You can access your messages from the Inbox tab of Facebook Business Suite on a desktop computer. You can also set up automatic replies to answer general questions or let people know you’re away.
In the Messenger app, you can use Business Inbox to switch to your business profile and manage conversations from your phone.
Social Media Marketing For Businesses
If you have a larger budget, it may make sense to use existing business fans. If you have a consumer-focused product or service, you can find local influencers or reviewers. For a fee, they can promote your brand to their target audience by giving you access to relevant groups with similar interests.
As with any promotional campaign, decide on your goals. If you want to increase sales, you can provide special discount codes for your followers to use. If you want to increase brand awareness, you can sponsor a Facebook contest that requires likes or comments, but take note of Facebook’s advertising guidelines before you start.
Collecting positive reviews increases your business’s social reputation and helps potential customers make informed purchasing decisions. When a customer has a good experience with your business, send them an email or text message or let them leave a review on your page.
Facebook’s rating and review feature is enabled by default, but check if the tab is enabled on your page.
Tips For Small Businesses Who Run Facebook Ads
If it makes sense for your business, you can achieve success by creating and updating Facebook groups. Facebook groups are organized places where members can start conversations. You can invite your favorite fans and have a deeper conversation. For example, a real estate agent might create a group for residents to discuss real estate, or a bakery might have a group to gather seasonal cookie recommendations. This strategy will require a significant investment of time, but can position you as a leader in your field.
Another option is to join an existing group, such as your local small business network group, but be mindful of group rules regarding advertising or self-promotion.
Every time you make an effort to create new content, look for opportunities to reuse it in new ways across your social media platforms. For example, you can split your livestream into digestible video content for YouTube, highlight your favorite comments on a series of LinkedIn articles, or share in-depth group discussions. It’s an effective way to repeat your message and add consistency to your content marketing strategy.
Before you spend time on your Facebook marketing, make sure you reach the right audience. to go
Of Small Businesses Spend 6+ Hours Per Week In Social Media [infographic]
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