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“Let’s stop waiting and put the silent auction online!” development director Letitia made the announcement at the medical association’s July staff meeting.
Free Silent Auction Software For Nonprofits
Your office is full of silent auction gifts and your 2020 budget is full of holes. You know you have to do something.
How To Host A Silent Auction Online In 6 Steps [complete Guide]
COVID-19 has forced him to cancel the club’s spring fundraiser. At first, Letitia thought she could restart the event at the end of the summer, but things didn’t continue that way. He does not know when a live event will be possible, and at this time he faces a serious shortage of income.
You see other organizations successfully hosting virtual silent auctions, so you know they can raise money. Don’t know how to do your own online marketing campaign.
Many organizations are in the same situation. Live events are off the table for now, but that doesn’t mean you can’t raise money. Online marketing is a great way to bring in revenue, build community, and keep organizations updated throughout 2020.
He perfected his payment system and was an expert in presenting marketing materials during the live event.
A Step By Step Guide To Hosting Successful Silent Auctions For Your Nonprofit
He used the same designs year after year and basically had everything down to a science.
But in the era of COVID-19, fundraising has changed. Instead of focusing on her usual methods, Letitia had to find a fundraising option that would allow her to raise the same amount.
You still need items to sell, but instead of live performance, you use photos and text descriptions to attract bidders.
But to his delight, he discovered that the software covered many of the tougher parts of the auction—tracking bids, enforcing minimum bids, and managing bidder performance.
Strategies To Make Your Next Silent Auction A Success
But there are benefits to going online even if you have the option of hosting an in-person event, including:
The biggest disadvantage of virtual fundraisers is that it can be difficult to match the excitement and engagement of live events.
Therefore, in order to motivate, you need to be well thought out in promotion and engagement strategies. It’s impossible – just something to keep in mind if you decide to run one.
Letitia already has gifts, so once you choose a bidding platform, you’re ready to start taking photos and adding descriptions of your products.
Online Auction Sites To Rival Ebay
If you’re planning an online auction for your nonprofit from the start, you’ll need to consider whether you’ll do the auction as a one-time event or as part of a larger online fundraiser. Both methods have merit. Setting up a marketing pitch can be simple or building interest around the event.
Check out Sharp Again’s online flash facility for inspiration. They are putting together a 45 minute virtual event with their silent auction. Participants are welcome to learn about their work, hear success stories, watch yoga and cooking demonstrations,
To get the most out of online marketing, you need to promote your channels. Letitia has created:
Looking for inspiration? This is how Colorado River Headwaters Trout Unlimited describes and advertises its marketing on its website.
How To Create Silent Auction Bid Sheets (+ Free Templates)
Whether your nonprofit’s online marketing is part of a larger virtual event or spans several days, you need to stay in touch with your supporters.
If you have a virtual event, your staff can generate enthusiasm and interest, just like they can in person. They can show slides of gifts and encourage acceptance.
Without a group event, you’ll need to post updates on social media and send emails reminding people to order. Your event software can include text or email messages to bidders to let them know if they’ve been booked. This is another great way to get them involved in the sale.
When the virtual auction ends, it’s time to announce the winners and take the prizes to their new homes. Make sure the instructions for delivering or receiving the gift are clear so that no one is left wondering how or when they will receive their gift.
Can You Run A Silent Auction On Facebook?
Letitia decided to offer local shipping and send the packages to winners far away.
You can also share all the winners publicly, like the Peterson Dumesnil House did, so you have fewer questions about whether the bidders won or not (and encourage them to bid more next time!).
Letitia trust your idea and make your organization’s virtual silent marketing. When you work on it, you follow these best practices.
When announcing an auction, take the opportunity to explain your criteria. Is it necessary to take supplies? How are the gifts delivered? Do the winners have to pay the postage or does the organization pay? Write it all down and share it with the participants.
How To Plan A Silent Auction: Updated Guide
Start with 20 marketing articles. You can add more as you get used to using the software. However, you don’t want to overwhelm your bidders with endless choices.
Do not start opening bids that are too high. Instead, aim for around 35% of the market value – low enough to be attractive, but with plenty of room to move up.
In online marketing, photos are your show. Make sure they are clean and well lit. Give more than one view of the items and try to give the bidders as much accuracy as possible.
Would your donors rather give you money? It’s so easy for them! The best auction software has a bonus option for bidders.
Asking For Donations: 9 Best Practices
Unlike an in-person event, you can do online marketing for days. This can allow more people to bid and provide a longer time for bids to rise.
If you are considering doing online marketing without a specialized software platform, stop now.
With payment processing, bid tracking, and donor management, online marketing is very difficult for do-it-yourself solutions.
Bidding Owl offers custom auction sites, bidder text and email notifications, and lots of fundraising training and support.
Steps To Running A Successful Silent Auction
Known for its ease of use, Today’s Insider Auctions offers six event features (attendee management, bid promotion, mobile bidding, online auction, cash prize, event signs), but you can choose only what you need.
GiveSmart has standard mobile bidding features, including texting of public notifications. Sponsors of auction products can also send their items directly to the system, which automatically generates bid forms.
You see offers from donors who are regular attendees of your annual spring event, as well as donors who never attend. He even had several offers out of town!
When longtime helper Harriet comes to pick up her items, Letitia asks her how she would like the auction. “I think it’s good, but I don’t mean to spend a lot of money on something,” Harriet assured. “Every time I think I’m done I get a word that says I’m not fired and I can’t let go! I have to win!”
Your Ultimate Guide To Running A Silent Auction
The results were so good that Letitia is planning to hold an online auction again next year, regardless of whether in-person events are possible. And you’re more than happy to get all those marketing items out of your office and into the happy hands of your organization’s supporters.
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This website uses analytical tools to collect anonymous information such as the number of visitors to the site and the most popular pages.s is widely recognized as the most popular online marketing platform, but not the only one with sufficient user acceptance powerful. We encourage you to check out other popular online marketing platforms to make sure you choose the one that best fits your fundraising goals.
The magic of an online auction platform is the ability to reach bidders from all over the country, increasing the bid pool – and profits! The physical limitations of traditional auctions, such as geographical or time issues, are already gone thanks to online auction platforms.
Affordable (or Free) Online Auction Sites For Nonprofits
There are dozens of online marketing platforms for your fundraising. Any platform you choose will work, but you know some functions better than others, which is why we have reviewed 12 of the best online marketing platforms today. Of course, we hope you will choose us!
It depends on your goals or what is important to your organization. Cost can be a deciding factor. Others may want to work with a partner who specializes in charity auctions.
Browse the 12 best online marketing platforms below to get an idea of what’s available. You will see that they all “do”, but the hard part is deciding how to tell them apart so you can pick the best one.
• Is there live support or is it just an online database? Is support free or paid?
What Is A Silent Auction Event?
These are the most important considerations. If you have special needs like event tickets, custom invoices, or a popcorn quote, just ask if their platform is that advanced.
PRO TIP: If you want to go a step further, read their Google reviews to find out what users like and don’t like! LET ME BE!
If you don’t want to take the time to go through the top 12
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