Graphic Design Master's Programs Online – Due to its interdisciplinary nature, graphic design can be done in various areas of application: branding, technical and artistic drawing, signs, photography, image and video editing, 3D modeling, animation, programming, among other areas.
And applied arts whose activities include visual communication projects aimed at sending specific messages to social groups with specific goals.
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And fine arts. His practice involves creativity, innovation and lateral thinking using manual or digital tools, where he uses text and graphics to communicate visually.
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The role of the graphic designer in the communication process is that of the coder or interpreter of the message. They work on the interpretation, organization and pre-expression of visual messages. Generally, graphic design uses typographic aesthetics and the compositional arrangement of text, decoration, and images to convey ideas, feelings, and perspectives through language alone. Design work can be based on customer requests, requests that are established ds up linguistically, either verbally or in writing, that is, graphic design transforms linguistic messages into graphic expressions.
Graphic design, as a field of application, is a distinct field of knowledge centered on any visual communication system. For example, it can be used in advertising strategy or even in the world of aviation
In this context, graphic design is related in some countries because it is only related to the creation of sketches and drawings, this is not correct, because visual communication is a small part of the various types and classes that can be used.
Graphic design as an applied art was initially associated with the explosion of printing in Europe in the 15th century and the rise of consumer culture in the Industrial Revolution. From there it emerged in the 19th century as an independent profession in the West, closely related to advertising.
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And its evolution led to its consolidation in the 20th century. Given the rapid and tremendous growth in information sharing today, the demand for experienced designers is greater than ever, especially with the development of new technologies and the need to focus on the human factor beyond the competitiveness of those who develop it.
Although it appeared in the July 4, 1908 issue (vol. 9, no. 27) of Organized Labor, a publication of the San Francisco labor union, in an article about technical education for printers:
Terrible Trade Unions … The high level of intelligence that exists among printers is a guarantee that with the fundamentals of design at their fingertips, many of them will grow in knowledge and become experts in graphic design and decoration. …
A decade later, the 1917–1918 course catalog of the California School of Arts and Crafts advertised a course called Graphic Design and Lettering, which replaced a course called Advanced Design and Lettering. Both classes were taught by Friedrich Mayer.
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Over its long history and the explosion of relatively accurate visual communication in the 20th and 21st centuries, the distinction between advertising, art, graphic design and fine art has disappeared. They share many elements, theories, principles, methods, language and sometimes common elements or clitics. In advertising, the main objective is to sell goods and services. In graphic design, “the point is to organize artworks that document information, ideas, expression, and human experience.”
In China, woodblocks were cut during the Tang Dynasty (618–907) for printing on textiles and later for reproductions of Buddhist texts. Buddhist scriptures printed in 868 are the earliest known printed books. From the early 11th century in China, long scrolls and books were produced using movable type printing, which made books widely available during the Song Dynasty (960–1279).
In the mid-15th century in Mainz, Germany, Johannes Gutberg developed a method of rapidly reproducing the printed page using movable type made with a new metal alloy.
In 1849, Henry Cole became one of the leading forces in design education in Great Britain, communicating the importance of design to the government in his Journal of Design and Manufactures. He organized the Great Exhibition as a celebration of modern industrial technology and Victorian design.
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From 1891 to 1896, William Morris’s Kelmscott Press was a pioneer in graphic design associated with the Arts and Crafts movement, producing handmade books in medieval and Renaissance styles,
Will H. Bradley became the most famous graphic designer at the end of the 9th century, creating works in various Art Nouveau styles. Bradley created several designs as advertisements for a literary magazine called The Chap-Book.
A Boeing 747 aircraft with a livery that marks it as Air Force One. The blue shape, the US flag, the presidential seal, and the Caslon lettering, were all designed at different times, by different designers, for different purposes, and were combined into one exterior design for this single aircraft by designer Raymond Loewy.
This section needs expansion: the development of this period greatly influenced contemporary graphic design. You can help by adding it. (talk) (September 2016 )
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In 1917, the director and instructor of the California School of Arts and Crafts, Frederick H. Meyer taught a class called “Graphic Design and Lettering.”
Modern times. Although he had no artistic training, Frank Pick led the underground group’s design and promotion movement. The first underground station sign was introduced in 1908 with a blue stripe in the center and a solid red disc design bearing the name of the station. Station names are in white sans-serif font. It was 1916 when Pick used the expertise of Edward Johnston to design a new typeface for the Underground. Johnston redesigned the Underground symbol and logo to include his typeface on a blue strip in the center of a red circle.
In the 1920s, Soviet constructivism used ‘intellectual production’ in various fields of production. The Movement saw individualist art as useless in revolutionary Russia and thus moved towards creating objects for utilitarian purposes. They design buildings, theater sets, posters, fabrics, clothes, furniture, logos, masks etc.
Tschichold, Bauhaus typographers such as Herbert Bayer and Laszlo Moholy-Nagy, and El Lissitzky greatly influenced graphic design. He pioneered manufacturing techniques
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And stylistic devices used in the twentieth century. In the following years the modern style of graphic design gained wider acceptance and application.
The professional graphic design industry is growing in tandem with consumerism. This caused concern and criticism, especially from the graphic design community with its First Things First manifesto. First launched by Kay Garland in 1964, it was republished in Emigre magazine 51 in 1999 as the First Things First 2000 manifesto.
States “We propose a shift in priorities in favor of more useful, sustainable and democratic forms of communication – away from the marketing of products and towards the discovery and production of new kinds of meaning. The scope of the debate is narrowing; it must evolve. Other perspectives expressed by the resources should be challenged.”
Graphic design can have many applications, from road signs to technical plans and reference manuals. It is often used in product branding and company identity elements such as logos, colors, packaging and text.
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From scientific journals to news reports, the premise of opinions and facts is often enhanced by graphics and thoughtful visual information design – known as information design. With the advent of the Web, information designers experienced in interactive tools are increasingly used to describe the background of news stories. Information design can include data visualization, which involves using programs to interpret and shape data into visually appealing presets and can be linked to information graphics.
“Process School” deals with communication; It highlights the channels and media through which messages are transmitted and through which sders and receivers encode and decode these messages. The semiotic school regards the message as a construction of a sign that creates meaning by interacting with the receiver; Communication as AGT.
Typography includes type design, changing glyph types, and typesetting. Glyph types (characters) are created and modified using illustration techniques. Typesetting refers to typeface selection, point size, leading (space between all characters used), kerning (space between two specific characters) and leading (line spacing).
Typography is done by typesetters, compositors, typists, graphic artists, art directors and clerical workers. Typography was a specialized job until the digital age. Some fonts communicate or resemble stereotypical ideas. For example, 1942 Report is a font that types text like a vintage typewriter or report.
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Page layout is concerned with the arrangement of elements on a page (cont.), such as image placement, text layout, and style. Page design is always considered in printed materials and is more precisely extended to displays such as web pages. Components usually consist of type (text), images (pictures) and (with print media) sometimes placeholder graphics such as dies/laser cutting, foil stamping or die lines for components not printed with ink such as blind embossing.
In the mid-1980s desktop publishing and graphic arts software applications introduced computer image manipulation and creation capabilities that had previously been done manually.
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