How Much Does Yelp Charge Businesses – Advertiser Disclosure: Our unbiased reviews and content are supported in part by affiliate partnerships and adhere to strict guidelines to maintain editorial integrity.
We’ve all heard of Yelp. You can just think of it as a simple website that advises you to avoid the new Asian fusion places on Main Street (because the service is terrible,
How Much Does Yelp Charge Businesses
Food poisoning). You can decide whether different establishments are worth your time, based on how your fellow customers rate restaurants and other businesses on a 5-star scale. You can also see pictures of places, food platters, menus, hotel rooms and more.
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But Yelp has more than just user reviews for local services. Behind the scenes is a collection of business tools designed to help you attract more customers. For business owners, Yelp works like a social media account where you can post photos, engage with customers and buy targeted advertising to help grow your business. From free options that let you “claim” your business to paid subscriptions that offer ads and high-quality video support, Yelp for Business Owners may be just what you’re looking for to promote your business. are
But is it worth the expense? What exactly can Yelp for Business do for you? Read on to find out.
Yelp for Business is free at its basic level, but there are payment options if you want more features. Let’s take a closer look at the costs involved.
The basic concept behind our free tools is that you can claim your business and build a large presence through Yelp. In many cases, your business is already on Yelp, with positive and negative reviews, photos and traffic. Claiming your business gives you some control over its content, such as being able to respond to reviews and add your own photos. If it’s been reviewed, there’s no reason not to at least check out this version of Yelp for Business.
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If you want to take advantage of Yelp’s proven customer popularity, it may be worth trying our advertising services. Self-serve options allow you to set your own advertising budget and target people looking for similar services in your area. Yelp doesn’t disclose prices, but the general consensus among small business owners is that prices start at $5 per day. Choosing this plan also gives you an “upgraded slideshow” and removes competitor ads when potential customers are viewing your Yelp page.
When you sign up for the full-service option, you can add a video to your Yelp profile and a “call to action” on your page. Both of these will set your Yelp page apart from the competition. It’s worth it if there are a lot of businesses like yours in your area. The full service package also includes support from Yelp’s own team of marketing experts to help you create ads and avoid bad reviews. And help you deal with difficult customers.
By all accounts, Yelp is very easy for business owners to use. Yelp’s web platform makes it easy to add photos and respond to customers. Designing an advertising campaign is also very easy because you only set a budget. From there, Yelp selects keywords to optimize for, pages to show ads, and everything else. So far, so good. However, if you decide to sign up to advertise on Yelp (and you want to take advantage of Yelp’s reputation for trust with Internet users), be aware that some things are not possible. Do you want to set geographic boundaries for yourself? , you can’t. Want to target specific keywords to drive traffic? This is a big difference. So while Yelp for Business is actually pretty easy to use,
Well, we’ve already partially answered that question: limited advertising possibilities are a major drawback for a platform that’s supposed to advertise local businesses. Unfortunately, the bad news doesn’t end there. Aside from being a bit confusing to use, Yelp for Business is.
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Prices start at $350 per month and only go up from there, so you’ll pay exponentially more for Yelp than you would for Google, Facebook, or other ads. Also, since I’ve read so many user reports (read: most I’ve seen), it’s admittedly difficult to judge how effective those ads really are. But it’s hard to really know how these statistics apply to small business owners.
On top of that, Yelp’s customer service reps might be kind enough to explain… We’ve had more complaints about this aspect of Yelp for Business Owners than any other. When you tell Yelp that you might be interested in an advertising deal, they push for it, even as they claim that the higher price is so beneficial to their business that they can’t afford it. can do
Give up and sign up. As a small business owner myself, I can’t imagine the frustration of constantly having to defend our decisions to limit budgets that salespeople think are sane. After all business
Yelp is a proven platform that consumers (future consumers) almost implicitly trust. That said, Yelp for Business is expensive, confusing, and not as effective as advertised. Here’s my own opinion: Signing up for Yelp for Business Owners is worthwhile if you already have a significant following on the platform. If your business already has positive reviews and a good history, I recommend at least claiming the business on Yelp and uploading official photos. Make sure you have a strategy for using Yelp to market your business.
Local Business Reviews That Matter
If your business is new and has little or no presence on Yelp, you may not want to do much more than verify your business. You have to wait for the footprints. Your money would be better spent elsewhere.
A native of the Pacific Northwest (Beast Coast), Wesley graduated from George Fox University in 2014 with a history degree and returned to George Fox University in 2016 with a Master of Arts in Education. He has been writing about project management for two years and has compiled a list of wiki software brand names. Seriously, it’s wild out there.
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Yelp For Business Owners Reviews
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