How To Advertise Your Shopify Store – Shopify is one of the world’s largest e-commerce platforms, currently powering 1.7 million businesses worldwide.
Much of the platform’s success comes from its intuitive user interface, affordability, and great merchant support from the platform and thousands of Shopify app developers.
How To Advertise Your Shopify Store
Without a doubt, Shopify is a great platform for anyone looking to build a successful e-commerce business. However, this is not a cheat code that will automatically create a profitable online business for you.
How To Advertise Your Shopify Store
If you don’t want to join the long list of online store owners who don’t generate any revenue, you still need the right marketing strategy and tools to support your vision.
To help you realize your dream of running a successful e-commerce business, we have compiled 9 easy marketing strategies that will help you effectively promote your Shopify store.
Do you want to grow your e-commerce store more easily? Try marketing automation software. It packs the right tools an ambitious e-commerce business needs to grow – mobile-friendly email templates, email automation, action emails, web push notifications, paid ads and live chat plus it integrates with all major e-commerce platforms like Shopify, Magento, PrestaShop, WooCommerce and more .
With billions of monthly active users, social media platforms are one of the best places to promote your Shopify store.
Ways To Promote A Shopify Store [updated For 2021]
You can use social media to promote your brand for free (organically) or use their paid advertising options.
While most brands take the time and energy to develop organic social media platforms with high conversion rates, and with the right strategy, social media advertising can provide a great return on ad spend.
Let’s look at the paid methods first. Facebook, Instagram, TikTok and other major social media platforms offer different ad formats that you can use. For example, you can promote your Shopify store on Instagram stories, news feed and search tab. You can also run Shopify ads on the Instagram “Shop” tab, where you can target audiences with high buyer intent.
Social media platforms also offer different audience targeting options. This is great because it allows you to run highly targeted campaigns aimed at your favorite buyers – getting higher conversion rates. For example, by using Facebook’s precise targeting options you can ensure that your ads are shown to specific demographics with specific interests and behaviors—say, dog owners who live in a specific neighborhood.
Instagram Shop By Sauce
Of course, choosing the right targeting and ad formats isn’t enough. To make your social media campaigns successful, you need to make sure that your ads are catchy and attractive.
To learn more about using paid social media to boost your ecommerce sales, consider reading this guide on smart ways to optimize your social commerce strategy and this article that explores some effective Facebook ecommerce ads.
While paid social may not be effective, organic social media campaigns can also generate decent results. More importantly, they can help you build an engaged audience that follows, interacts with, and buys from your brand regardless of whether you’re currently investing in advertising or not.
For example, you can host social media contests or challenges involving your followers. It is very popular, especially on platforms like TikTok. For example, Crocs did one of these challenges in 2019 with the hashtag #ThousandDollarCrocs. The campaign was a huge success, helping the company build brand awareness and a large TikTok following.
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Additionally, you can host a “Tag to Win” or “Like to Win” on Instagram. Instagram voting contests are very effective in building brand awareness and increasing engagement rates.
You can promote your store on other social media channels including Messenger and WhatsApp using tools like Delightchat. Not only does this app help you sell more of your products directly where your audience is most engaged, but it also helps you manage your customer support queries in the same place.
To learn more about running giveaway campaigns, read our post on how to run an Instagram giveaway. And if you’re looking for more social media tips, consider reading this guide on using social media for ecommerce growth from Napoleon Cat.
Email isn’t the most popular online marketing medium out there, but it’s one of the most converting tools. According to this 2021 data from Grocode, email is the second best acquisition channel for e-commerce store owners – behind referral marketing.
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How do you get started though? It’s really quite simple. First, you need a solid email marketing software solution. Admittedly, Shopify has built-in email campaign software to get you started. However, you are likely to get better activity and overall campaign results with a dedicated email marketing platform.
For example, Email Automation for Shopify provides all the tools you need to set up automated email campaigns for your ecommerce customers.
It also allows you to import customer data (including past orders) to help you personalize email marketing campaigns and segment your audience.
Not to mention it allows you to win back lost customers with beautifully designed cart abandonment emails.
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Naturally, this is one of the many marketing applications you can use to run your email campaigns. In this article we have reviewed the best in detail – Top Email Marketing Software for Shopify.
Once you’ve got the right tools, it’s all about building audience engagement (such as using popups or giveaways) and creating effective email marketing campaigns. The good news is that list building and email campaigns for Shopify stores are no different than regular ecommerce email campaigns. Therefore, you should follow the same best practices that we used in our complete email marketing guide.
In this guide, you’ll find all the tips, tricks, and ecommerce campaign examples you need to get started promoting your Shopify business with emails.
There’s a reason 75 percent of business owners have a budget dedicated to influencer marketing — it’s incredibly effective at accelerating brand awareness and increasing sales on social media.
Advertising In The Shopify App Store
First, you need to make sure you find the right influencers for your business – people who match your brand values and who your target audience knows and engages with.
To find the right influencers, you can use tools like HypeAuditor, Upfluence, or Buzzsumo. If you are planning to work through this social media platform, you can directly look at TikTok’s own creative marketplace.
When looking at influencer marketing for e-commerce, you will come across different types of influencers. You have nano and micro influencers with less than 15,0000 followers and macro and mega influencers with more than 500,000 followers.
Each category of influencer has its advantages and disadvantages. For example, smaller influencers are more affordable while larger ones are more expensive. On the other hand, big influencers can help you reach a larger audience. But the interesting thing is that micro influencers usually have higher engagement rates than big influencers.
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Ideally, you should build a campaign that combines micro and mega influencers. But, it ultimately depends on your campaign goals and budget. For example, if you have a big budget and want to build brand awareness, the macro effect is your best bet. At the same time, micro-influencers are very effective when you want to stimulate conversation about your brand.
Once you identify the right influencers, reach out to them via a personalized message or email. Here’s a template for inspiration from Ninjaoutreach.
After finding the best influencers, collaborate with them to create compelling content. Keep in mind that influencers are probably better at creating content than you are. However, they may not know your brand and or your audience. So you want to give them a lot of creative freedom, it’s best if you start with a creative brief.
Speaking of results, you need to know what metrics to track when running an influencer marketing campaign. Unless you’re only interested in brand awareness, likes and comments aren’t the metrics to look at. Instead, use UTM parameters. These are short text codes attached to URLs. Allow your influencers to use these URLs in their posts. That way, you’ll be able to find and target original visits and conversions to specific influencers.
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And if you’re targeting sales, consider assigning each influencer a unique promo code they can use when sending people to your store. This way, you’ll know exactly which influencers drive the most sales. Additionally, if they receive a commission from each sale they have a greater incentive to promote your brand effectively.
Paid advertising is another fantastic way to generate more sales. Similar to social media ads, search engines and other publishers also offer different ad formats. For example, search ads can ensure that your online store appears at the top of Google search results for specific keywords entered by your audience.
This is a great way to target keywords with high buyer intent. Unfortunately, these initiatives can be very expensive. For example, you may be bidding on the same target keywords as Alibaba, Amazon, and other e-commerce giants.
Google Shopping ads are another ad format you don’t want to ignore. These ads help you target customers who are already shopping for your products. Advertisements will also appear
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