How To Create A Campaign On Mailchimp – Email remains one of the most effective marketing tools. Having a direct channel to connect with your audience is an invaluable way to cut through all the noise on the internet.
Among the many email marketing service providers is MailChimp. This service is preferred by bloggers and small business owners. The best part is that it is completely free to use for up to 2000 subscribers.
How To Create A Campaign On Mailchimp
In this article, we’ll cover the basics of using MailChimp for email marketing. Our goal is to help you create a MailChimp account, start collecting email addresses on your website, run your first email campaign, and more.
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The first step is to create a free MailChimp account. So, just go to the MailChimp website and click
After clicking on the link in the confirmation email, you’ll need to enter your personal information (no credit card required, don’t worry). After doing this, you will automatically tap the main menu.
The MailChimp dashboard is the heart and soul of your MailChimp account. But hey, you’re a WordPress user, so what’s new?
We know that “money is in the equation”, but before we can start doing anything of value, we need to create it. Well, let’s do it, shall we?
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You now have an empty list, ready to be filled. If you have a subscriber list from another service, you can import it into MailChimp.
Signup forms appear on your website and allow people to sign up for your newsletter. You can go there
MailChimp may ask you to confirm your “From” email address before creating a registration form. If so, you will automatically be taken to the settings. Click above
You can customize the appearance of your forms and emails for both opt-ins, opt-outs, and profile updates. This will be our first stop, so click through
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At the top of the page you will find a drop down menu. It contains all the forms and emails your subscribers will encounter. You can change them through the tabs at the top of the field.
In addition to the form style, you can let your subscribers choose their email format (HTML or plain text) and whether you want to protect your form from spam bots via reCAPTCHA.
For beginners, the standard settings should be enough. However, if you want, you can go completely crazy and make everything look the way you want.
If you enter the first and last name fields in the registration form, you can personalize your email with the information collected here. This is done through what is called
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Link tags are your email addresses and pull data about subscribers stored in MailChimp. For example, starting your email with “Hey *|FNAME|*” will greet each recipient with their name if they have their email address saved in their account.
To use this feature, it is better to collect relevant information from the destination, so keep that in mind. A full list of MailChimp integration tags can be found here.
I wrote a step-by-step article on how to integrate MailChimp with WordPress and how to get a registration form on your site, so I won’t repeat the whole process here.
Now that we’re ready to collect subscribers, we better find something to send them. One of their steps is to create an HTML template for our email campaign. This will ensure that our email content is clean and colorful when it arrives in our subscribers’ inboxes.
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I think one of the biggest strengths of MailChimp is how easy they make this step. The drag-and-drop editor lets you create unique, mobile-friendly HTML templates in no time.
For the purposes of this article, we’ll assume you want to create your own email template. So your portal
Choose a basic layout: one, two, three columns (or a mix), left or right sidebar, integrated RSS feed, etc. This cannot be changed later, so choose wisely.
On the left is your product profile, and on the right are the blocks and other design options you can add. To add text, images, groups of images, as well as dividers and other elements to your product, simply drag and drop them into position.
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Once your product is in, you can hover over the blocks you want and edit, copy, or delete them. Upload images, edit text, format, create columns, etc. Everything is self-explanatory and you should be able to find your way around quickly.
P.S. Don’t forget to change the text in the subject line to something more meaningful: “Use this section to briefly introduce the content of your email.” And don’t delete all the weird search code in the footer – this stuff is important!
It allows you to choose styles for different elements of your product, such as the entire page, pre-header, footer, etc. You can adjust the background, text color, font, line height, text alignment, and more. Those with CSS skills will feel right at home.
. This allows you to further customize your product to display on mobile devices. This means, for example, that you can decide to write small text on a phone or tablet.
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You can choose which MailChimp usernames to attach to your emails (a non-negotiable feature for free accounts). But hey, for all that MailChimp offers for free, it’s only fair to promote them a little.
Once you’re happy with your changes or want to get a better idea of your work, you can use the menu to enter preview mode.
In the upper right corner. This will show how your email will look on desktop and mobile devices.
You can send yourself a test email to get a better idea of what your subscribers will see. Once satisfied,
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Note: The purpose of the model is to use it frequently. The content of your email will change, but the overall look will remain the same. Therefore, when designing your product, focus only on the latter, such as colors and header images, and leave negative content that changes with each campaign.
Well, with a new template created, you’re ready to run your first campaign. Hopefully you have tons of subscribers at this point.
Don’t worry if your first email campaign only goes to your mom and a few friends who volunteered to sign up for your list. This is a test to know what the future holds.
Start. This will take you to a drop-down menu where you can select your email campaign type.
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Here. Note that you can go directly by clicking the arrow next to the create campaign button and selecting the option you want.
In this next step, you will select the list you want to send your email to. You can include any to-do lists or sections you’ve created before or now.
In this next step, you will choose a template for your email campaign. If you haven’t added a template yet, now is the time to do so. We carry our products because we have designed them before
We’re almost done! If you’ve followed the guide, all that’s left at this stage is to link your content to the email.
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It’s no different than creating a website. You can write titles and sub-titles, organize your text, add links and images until you’re satisfied. Don’t forget to preview!
Of course, you can add and remove content blocks if you need them for your current campaign. If you’ve made any changes to your product that you want to make permanent, apply them
You are now taken to a confirmation page that provides a summary of your campaign. You can see your email recipients, chat lines, reply-to addresses, and more. MailChimp will alert you if something goes wrong.
You can also schedule it anytime in the future. Anyway, good job! Now you can officially call yourself an email marketer.
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You are all set to run an email marketing campaign. So what’s the next step after you’re done competing for yourself?
At the top, you can see how many people are opening your email and clicking on your links. This will give you an idea of what they’re interested in, what types of email subject lines work best, and give you useful ideas to improve your marketing skills.
Another step in your career to become the next email marketing guru is to educate yourself on MailChimp’s advanced features and marketing strategies. A good place to start is the MailChimp Knowledge Base.
Email is an essential marketing tool for anyone running an online business, and MailChimp is a great choice for those new to email marketing. Besides being very affordable
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