How To Create A Facebook Campaign – Supported for reading. We may earn a commission (at no additional cost to you) by purchasing products through links on the website.
However, when I search the web, I still come across many examples of companies that don’t know how to structure their campaigns. This post should help guide you through the process of setting up your Facebook campaign.
How To Create A Facebook Campaign
Before diving into the world of Facebook advertising, it’s important to have a plan in place.
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What is your main goal? Do you have an active mailing list and how many people are on it? Can you create unique content that will be valuable to your audience? Is your website traffic stable?
The first is the campaign, the second is the ad set and the third is the ad itself. The first level is where you define what your goal is. This is what you want your audience to do when they come across your ad.
If your idea is a retargeting campaign that brings people from Facebook to your website, you should choose conversion or traffic goals.
On the other hand, if your main focus is on content, you should choose something like Video Views.
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Write down the detailed technical specifications of your campaign – what users can do and how to participate in the campaign. It is also useful to visualize the flow of activities (see example below).
For example, the goals of your Facebook campaign are to create new fans in your target audience segment and sign them up for your newsletter for future communications.
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Once you’ve identified and targeted your audience, it’s time to put in the effort to create great ads. You need to keep your audience in mind, so be relevant and specific.
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An ad promoting a new product should definitely be different from an ad inviting people to join your mailing list.
Next, you need to include an appropriate call to action. It is what directs your visitors to where they need to be and is a tool to increase traffic and sales.
Your ad should have a clear message, so keep it concise and make sure its intent is clear.
Finally, it’s important to stay consistent with your brand. Consistency means creating your ads in the same vein as your emails and other aspects of your brand. You should use a voice and tone that your audience knows and trusts.
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There are several options when it comes to Facebook campaigns. If you’re looking for the best way to get attention for a specific product, single image ads are the way to go.
Every good advertisement is accompanied by an appropriate image. Make sure the image you use reflects your brand as well as the message you want to convey. It complements the ad text by showing the personal side of your efforts, such as people and the environment.
Of course, the image must be in high resolution. Avoid images and give your audience something original.
If you’re creating a single image ad, your best bet is 1200 x 628. We also have a cheat sheet with all the Facebook image sizes you’ll ever need.
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Also, you shouldn’t clutter it with text. Images with as little text as possible are cost effective and good.
Start by offering content that will engage your customers. You can write blog posts or create engaging videos.
Redirection is another important step. Set up the Facebook Pixel and target recent website visitors. Once you have a good strategy, you are ready to set up a great Facebook campaign.
You need to target the right audience according to your goal. To re-engage with customers and prospects who already have a relationship with your business, you should focus on email subscribers.
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Maybe you’re looking for a way to convert more subscribers into customers. In this case, you should make a list of contacts who have not yet bought from you and send them an ad that, for example, offers them free shipping on the first product they order from you.
If you’re looking for a way to reconnect with your repeat or recent customers, you can target them based on their purchase history.
Since Facebook collects data about its users, you can take advantage of this and make yourself known to more people. You can target your desired audience by location, age, gender, and keywords that interest you.
Invite them to join your mailing list, tell them about your products or services, or drive them to your website.
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When creating a custom audience, you can choose from four options: App Activity, User Profile, Website Traffic, and Facebook Engagement.
The Client File option allows you to import a list of data and allow Facebook to find people using the platform.
This is a great solution if you already have a subscriber list because it allows you to specifically target the people on it with your Facebook campaign.
Custom Audiences is where you use conversion tracking to learn what your visitors are doing. You can create custom audiences based on how long people stayed on your website, what pages they visited, and what they did there.
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App Actions is similar to this setting, as it allows you to focus on people who have completed certain actions in your app.
Engagement-based custom audiences focus on people who have engaged with your content on Facebook. There are four engagement options to choose from – video, canvas, page and master ad.
The Lead Ad option targets people who have interacted with your lead ad. The same applies to the Canvas option and canvas ads.
The video engagement option allows you to list people based on how many of your videos they’ve viewed.
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When it comes to Facebook campaigns, many people focus on short-term effects rather than thinking about the benefits of long-term planning.
If, for example, your product costs $50, but it costs you $80 to land a new customer, you might think that’s bad because you’re losing money.
However, you can forget about CLTV. If your CLTV is $600, that means $80 per user is fine because you make more money in the long run.
When creating Facebook ads, you can never be sure what copy will work best until you test it.
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In truth, no one can give you a definitive answer. You can’t know the results until you test them. That’s why your opinion is not as important as how a particular ad will turn out.
In addition, you should not sketch a whole bunch of ideas and hope that at least some of them will take root. Only a good Facebook campaign strategy can deliver the results you’re aiming for.
So, you need to design it carefully and see where in your sales funnel Facebook ads can really make a difference.
I hope you enjoyed this post. Let me know in the comments if you have anything to add.
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Imagine an advertising tool that helped you reach your ideal customers based on their likes, interests and behaviors. A tool that saves you time and money by optimizing ad delivery to get your message to those most likely to reach out.
That’s what you get with Facebook Ads, a platform used by many e-commerce entrepreneurs, especially those who are just starting out without a lot of advertising experience or a big budget. Anyone can boost their business growth with Facebook advertising if they are willing to learn the basics.
In this beginner’s guide, we’ll take a look at what makes Facebook such a popular advertising platform with so many brands, and show you step-by-step how to set up a Facebook ad campaign to boost your business’s sales.
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