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How To Create Ad Campaign On Linkedin – It doesn’t matter if your business falls into the B2B or B2C segment, LinkedIn is currently one of the five most popular social media marketing platforms among marketers.
Yes, LinkedIn ads are quite expensive compared to Facebook and Instagram, but it’s narrow targeting of audiences based on jobs, industry, education, and other attributes allows brands to reach people from specific industries they’re targeting, and it worth your investment. .
How To Create Ad Campaign On Linkedin
Just give it a try and if you can target the right audience at the right time with the right message, you will surely see the results.
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So if you haven’t tried LinkedIn ads yet, but you want to use them for your business, then it’s not too late. In fact, you are in the right place to start on the right foot.
In this blog, I’ll walk you through 8 simple steps to set up effective and high-converting LinkedIn campaigns for your business.
As with other social media marketing platforms, you need to create an ad account on LinkedIn to organize and analyze all your campaigns without affecting the content of your company page.
To create an ad account, open your company page and go to the “Admin Tools” menu in the upper right corner under the “View as a member” button.
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You will now be redirected to the campaign manager page and an account creation form where you will need to name your ad account, choose a currency and connect your company page.
At this stage, you’ll need to decide what you want your audience to do when the ad appears on their news feed.
According to LinkedIn, “choosing a goal helps them personalize your campaign creation, deliver the best ROI for your stated goals, and show you relevant reports”.
LinkedIn campaign goals are categorized into 3 sections based on the buyer’s journey – awareness, consideration and conversion.
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LinkedIn allows you to target your potential customers based on various attributes such as education, background, profession, skills and more.
LinkedIn also lists a bunch of people in the audience based on different audience attributes. If it’s your first time, you can choose one of the relevant audiences for your campaign.
When selecting your audience, LinkedIn automatically narrows the audience and builds the audience by adding relevant audience attributes such as job role, group membership, education, skills, etc. in the appropriate sections.
In addition, you can add more attributes to your target audience to further expand your reach by clicking “Add more attributes (OR) +”.
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LinkedIn Audiences can save you a lot of time because you will probably need to make little or no changes to the audience attributes and can go directly to the next step.
However, if your target audience is not listed in LinkedIn Audiences, you can target them based on specific audience attributes relevant to your campaign.
The best part is that LinkedIn allows you to narrow your target audience as much as you can. So avoid a broad target and narrow your audience to reach your most important prospects.
After you create your audience, always save it for reuse and skip this step in future campaigns.
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LinkedIn offers you a total of 8 such ad formats, but only relevant ad formats will be listed based on your campaign goals.
Before you make any decisions about which ad format to choose, you can click on each available format to see “Predicted Results” in the right-hand sidebar.
Analyzing this data can help you choose the most relevant ad format based on your campaign budget and goals.
Now you can choose to set a daily budget or both a daily and total budget from the drop-down menu.
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Setting the campaign budget is very important to make sure that you have control over the budget spend and that it does not exceed the predefined campaign budget.
Next, you must decide if you want to run the campaign continuously from the start date or schedule a start and end date. In case you choose to run the campaign continuously, you must stop the campaign manually.
In this step, you need to choose how you want your ad budget to be spent. LinkedIn offers the following 3 types of offers –
1) Auto Bid – This allows LinkedIn to automatically bid your campaign based on historical campaign data and member information.
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You can choose this option when you are not sure how much to bid. Also, this is charged per impression, not per click.
2) Enhanced CPC Bidding – This gives you the control to set your own bid and you will only be charged if someone clicks on your ads.
You can set a maximum bid amount that you want to pay per click and you will not be charged more than that.
However, if multiple advertisers bid on a similar campaign, the bid will be higher and if your bid amount is lower than other advertisers, your ads may never appear on LinkedIn Feeds.
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So be sure to consider LinkedIn’s recommended bid amount, based on other advertisers’ bids.
3) Maximum CPM Bid – In this bid, you will be charged an amount every time your ad appears every 1000 times on the LinkedIn feed.
As with CPC bidding, you need to set a bid amount for this as well. Also, this option will not be available if you select the LinkedIn Audience Network option in the configuration section.
Now, deciding on the most appropriate bidding option for your campaign can be difficult depending on the ultimate goal you want to achieve with the campaign.
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So here’s my advice to you – if you want your ads to be seen by as many people as possible, CPM will be the best option, while if you want your audience to take action on your ads like visiting websites , download resources, complete. form, etc. Then you should choose a CPC bid type.
LinkedIn Ads now allows you to measure the actions your audience takes on your website after clicking or viewing your LinkedIn ad by adding conversion tracking to your campaign.
Tracking conversions is an optional step in the campaign setup process, but it can be very useful to understand how people engage with your website after clicking on your ad.
But to take advantage of this option, you need to include the LinkedIn Insight tag on your website. Here’s how you can do it – add the LinkedIn Insight tag to your website
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If you have placed an Insight Tag on your website, click on the “+Add Conversion” button and a pop-up window will appear where you will need to name your conversion, enter your settings and define how you want to track your conversion. .
To understand this better, you can refer to this guide on setting up conversion tracking – How to set up LinkedIn conversion tracking
After setting up the conversion, click on the “Next” button, but before that, make sure that you have chosen the right objective and advertising format because once you save it, you cannot change it.
Finally, you need to add an ad to a campaign for which you can create an ad or sponsor existing page posts.
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To sponsor an existing post, click the “Browse Existing Content” button, select the post you want to promote, and click the “Sponsor” button above the preview bar.
And if you want to create a new ad, click on “Create new ad” and then a new pop-up window where you have to name the ad, add intro text, destination URL, image, header and choose CTA for the ad
Finally, click the “Next” button and then the “Launch” button on the next page to start the campaign. Now your ad is live, but don’t expect it to start delivering right away because LinkedIn may take some time to review it and once it’s approved, the ad will start appearing on your target audience’s feed.
Now, this guide gives you all the information you need to set up your LinkedIn advertising campaign. So what will you launch your first campaign? LinkedIn Brings Dynamic Ads to the Platform Advertising Campaign Managers will be able to create and manage dynamic advertising campaigns and track their performance using LinkedIn’s ad management tool.
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After launching its newly redesigned Campaign Manager platform in July, LinkedIn is now bringing its Dynamic Ad product to its newly revamped ad management tool.
Businesses using dynamic ads on LinkedIn will now be able to create, manage and track campaigns through the Campaign Manager platform.
LinkedIn’s dynamic ads run on the professional network’s website and are tailored to viewers using publicly available information from LinkedIn user profiles.
“The creative is automatically personalized with each member’s profile information, including their photo, name, company, job title and more,” LinkedIn chief product manager Ayusman Sarangi said in a statement. “You can add macros – data mapping tools – for even greater customization.”
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Dynamic ads also come with pre-built templates and automatic translation capabilities. According to Sarangi, LinkedIn’s dynamic ads delivered up to twice the click-through rate of traditional display ads.
Now with an additional capacity
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