How To Create An Ad Account – To start advertising on Facebook, you need an advertising account (Ads – short for advertising) – an account that contains information about the owner, partners, audience and advertising campaign. In this article, we will explain how to create a Facebook advertising account in two ways that are available today: by creating a business page and using the business manager. It will take you two minutes of real time.
The first option is suitable for those who plan to advertise their products and services, as well as for small businesses. Second – for large companies and advertising agencies that work with multiple advertising accounts.
How To Create An Ad Account
A Facebook Business Page is a free tool to showcase and promote your business on the world’s largest social network. By default, all owners of business pages are assigned a direct Facebook Ads account, the existence of which you can confirm if you open the Ads Manager, Account section. Here’s how it goes:
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If you don’t have a business page, you’ll need to create one to get an advertising account. To do this, use the following step-by-step instructions:
This is an opportunity for all members of the Facebook social network. To use it, open your personal page and click the “Create” icon in the upper right corner of the screen. In the context menu, select “Page”.
A window will open where you will be asked to choose between “Business or Brand” and “Community or Public Theme”. The first option indicates that you will be involved in some kind of business, the second option – public, charity, education and at the same time do not plan to get financial benefits from it. To select, click the “Start” icon under the desired profile.
The selection made in this step will determine the functions that will be available for the business page that will be created. More information about this in the table:
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After clicking “Start” a context menu will appear where you need to indicate the name of the business page and field, for example, dealer, car sales, online store, real estate, law, web design, restaurant or other. Simply enter keywords that reflect your business in the “Category” field and the system will display the available options.
Next, the address and phone input fields will appear. The address entered at this stage will appear on the profile of the business page as a map with a symbol in the middle. If you don’t like it, the address can be hidden from visitors to the page by checking the “Do not show my address…” box. At the same time, the system will save it and use it to determine the time zone and target area for displaying ads. Enter the address with the phone and click “Continue”.
In a new window, the system will prompt you to download a logo (avatar) for your business page profile from your hard drive. It should be a square image with a picture or image in the middle, which the user will see as a circle, not a square. Uploading a photo to Facebook does not work, you need to do it in advance using Canva, Krylo or other similar services.
After the avatar, you need to upload a photo for the cover (which is shown on the top right of the business page profile). It should be a photo, image, map or video, which will be displayed on computer screens and laptops with 820 × 312 pixels, smartphones – 640 × 360 pixels.
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After uploading the cover, the business page will open where you will see that the cover is blank. To fix this, click “Add home” and then “Choose from images” or another option.
The business page is created, and you now have a Facebook Ads account. Then, you need to confirm the correct settings and connect the payment device to it. To do this, go to the Ads Manager by clicking “Create” and then “Ads”.
On the new page, click on the “Ads Manager” icon at the top right of the screen and then “Settings”.
In the window that opens, there will be information about your advertising account, including its ID, which can be used to launch advertising campaigns in the future, connect new users, etc.
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Check that all your ad account information is correct. If necessary, change the time zone and currency. But note that every change will automatically create a new ad account (with a new ID). The old one will show you, but it will stop, like all the ads that started.
If you plan to work in a group, you can add a new member by clicking “Add People”. In the window you need to enter the user ID in Facebook and indicate its status: administrator, advertiser or analyst.
To link a payment method to an ad account, go to the “Payment Settings” section and click on the “Add Payment Method” icon.
In the window that opens, select your preferred payment method and enter the payment information. It is important that you have at least a few dollars in your bank card or digital account.
Create Your Facebook Ad
You now have a Facebook ad account that you can use to promote your business on the world’s largest social network. If you plan to use multiple ad accounts or need to create an account for a client, read the next section.
Now we will show you how to create a new advertising account using the Business Manager (BM) – a tool for managing all business processes on this platform, including the development of certain campaigns (users).
If you have an account in Facebook Business Manager, open it and proceed to the second step. If you don’t have a business account, you need to create one. To do this, click on the “Create an account” icon in the upper right corner of the screen and follow the instructions.
In a new window, you will be asked to name your account in Facebook Business Manager, indicate your first and last name, and business email address.
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Next, you need to enter your business information: location, phone and website. All fields except the second address are required.
After opening the Facebook Business Manager, you should click on the “Business Settings” icon at the top right of the screen.
Next, go to the “Ad Accounts” section and click “+ Add”. A context menu will open where you need to select “Create a new marketing account”.
Enter the name of your new ad account and enter the time zone and currency. Please note that the amount must match the amount of the payment method you choose to activate your advertising account in the future. Given that the choice of time zone will affect when the system displays your ad to users.
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Next, they’ll ask you which business you’re creating an ad account for—your own or someone else’s. Select the option you want and click Create.
After that, you need to determine who will have access to the created account and in what role. Usually, they have administrator rights, while others are given administrator or analyst rights. If you are a marketing agency and create an account for a client, you must approve access rights in advance.
After entering this information, your Facebook ad account will be created and you will see the notification below.
A window will open where you need to select a payment method and enter payment information. This is an important point that affects the type of account created: with manual or automatic payment, that is, with prepayment or postpayment. More on this in the next section.
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Please note that the advertising account will be activated only after the successful connection of the payment instrument, which you should be informed about. Sometimes the system freezes for a long time at this stage. In this case, just log in to the website, go to the “Ad Accounts” page, and if everything is correct, you will see an active account.
When you connect a payment device to your ad account or create your first Facebook ad, you also decide how to get paid:
Pay automatically. You connect your bank card or PayPal account to your advertising account and start advertising with no upfront fees. As soon as your debt exceeds a certain value (billing value), the system will deduct the debt from your credit card or PayPal account. If the sales credit shows that it does not exceed this limit, the amount is reduced on a certain date each month. You can set the spending limit and payment number in the settings.
Manual payment (first payment). First, you fill up an ad account on Facebook and after that start the campaign. There will be promotional items
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