How To Create An Ad Campaign On Facebook – What other platform can help you reach more than 2.3 billion people worldwide? Facebook has become a force in digital marketing, and that’s especially true for advertising. The abundance of targeting options combined with the ability to run campaigns on even the tightest of budgets makes Facebook a marketing tool that many businesses can’t afford to miss.
Of course, you need to understand the platform to get results. Facebook’s internal tool, Ads Manager, is relatively intuitive, yet complex, due to its many capabilities and functions. These five steps will help you create your first campaign and run Facebook ads that will grow your business.
How To Create An Ad Campaign On Facebook
The first step is the easiest: Go to Facebook Ads Manager. You can access it via a direct link or by clicking “Create Ad” directly on your Facebook page.
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You will clearly see a green “Create” button to start your campaign in Ads Manager. Before diving in, it’s important to understand the three ad levels that dominate your entire Ad Manager setup:
Click the green “Create” button to start your campaign. If you’ve never created one using Ads Manager, you’ll also see this button in the center of your screen.
The first thing you need to choose when creating your campaign is the goal. You can choose one of three shadow targets. Each has different sub-goals:
You can only choose one goal, and that choice has consequences. Facebook will build a number of optimizations into the campaign based on what you choose, from budget to audience. Your analytics reports will also be customized based on your preferences. The platform will also give you a suggested ad type to create, although you can customize it later.
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Previously, advertisers used Facebook’s ad targeting tools to create ads that discriminated against a specific group of people. To prevent these illegal practices on its platform, Facebook has launched a special advertising category that you must be included in if you run ads for loans, jobs or housing. By enabling this tool, Facebook removes ad targeting options that can be used to discriminate, including age, gender, and race. Only include a specific ad category if you plan to run credit, job or housing ads.
The most interesting, but also the most difficult part of creating Facebook ads is the audience you choose. In total, the platform offers more than 200 targeting options, from custom listings to recent purchase behavior. It’s easy to get lost, so it’s important to stick to the basics.
As you begin to select your audience, pay attention to the audience size meter on the right side of Ads Manager. It shows you how many customers to reach based on your choices, adding context to what difficult decisions can be made. At the very least, it prevents you from getting too specific or too broad.
Start with a geographic area by selecting a state, county, or radius around a specific city or zip code. Then, narrow down your options based on what you know about your audience, which may include (but not limited to) age, gender, education level, job industry, interests, income level, relationship status, and recent behaviors. is limited).
Facebook Ads Manager Images, Stock Photos & Vectors
For more advanced users, Facebook also offers Custom Audiences, which skip interest and demographic targeting to a custom list of your current leads and users, or retarget users who have recently visited your site. Educate yourself fully about Facebook Custom Audiences before using them for your own purposes.
Placements are places where your ads can appear. If you choose automatic placement, Facebook will place your ads in areas optimized for your goals and budget. For example, if News Feed is a cheaper option than Instagram, Facebook will place your ads in News Feeds. If you choose to change a location, you must manually select the locations where you want your ad to appear. You have the following options:
To the right of your placement settings is a preview tool that shows you how your ad will look in each placement.
On the next screen, you can set your budget based on a period (total) or a desired daily cost. Lifetime makes more sense if you have a set end date, while a daily budget makes better progress when you’re going to create a continuous campaign. For starters, it’s best to stick to a simple lifestyle budget.
Differences Between Boosted Posts And Facebook Ads [infographic]
The rest of the budget screen is set up automatically, which most beginners will appreciate. You can change these options, including defining your advertising strategy and scheduling the times and dates your ads should run.
Finally, it’s time to get creative. Once you have set your budget, you will be able to create your ad according to predefined types, Facebook ad formats from simple link ads to carousel ads and videos, and Facebook will recommend the best option for you. the purpose of the campaign.
The most popular ad types are link (with one large image and headline) and carousel (with multiple rotating images, each with its own headline). Each has its own features for your location:
The design on the images should be minimal. Facebook will show any ad that contains more than 20% text in an image. Ads Manager shows you how your ads look in real-time on both desktop and mobile devices, so you can make adjustments as needed.
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Don’t start any ads. Instead, create three to four ads to convert each audience you build, increasing your variety and ability to deliver unique messages. Over time, Facebook will automatically pay more for your best ads.
It can be difficult, but it is not impossible. Facebook Ads Manager is designed to be easy to learn but hard to master. Scroll down to get started, but be aware that the details may result in some time spent on the dashboard. Are you helping people develop their brand? If yes, then you need to learn how to run Facebook ads for customers.
Facebook advertising is a great way to increase brand awareness, get more leads, and convert visitors into customers. Needless to say, it’s a win-win for both you and your client. (You can earn $1,000 to $3,000 for managing FB ads. Meanwhile, a business can generate 1350% ROI or more like mine.
If you’ve never tried running FB ads before, use this simple Facebook ads guide as a guide. Here you will learn:
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If you’re just getting started with the Facebook advertising platform, here are the key terms you need to know.
The Facebook pixel is a piece of code that you install on your client’s website pages. It tracks conversions on these pages so you can create custom audiences to follow ads. (Note: Due to the new iOS14 update, if iOS users opt out of tracking, your pixel can’t track the transfer.)
This is part of your Facebook ad structure or the level at which you define your client’s advertising goals. For example, brand awareness or lead generation.
After choosing your goal at the campaign level, the ad group is where you set the client’s ad budget, schedule, and expiration date (optional). You are also going to determine their target audience and where to advertise.
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This is the level where you should select your client’s Facebook page to run the ad on. Also, choose creative advertising and a call-to-action (CTA) button.
This is your client’s audience, which you define in their ad manager based on certain criteria (such as age, gender, interests, etc.). Their audience can also include people they have met before or potential customers.
This is the amount your client is willing to spend on Facebook ads. You can set the budget at the campaign level or at the ad level. Here’s the difference between campaign budgets and advertising budgets.
This tool allows businesses to manage their pages and advertising accounts in one place, without worrying about mixing business and personal content. With access to your client’s business manager, you will be able to manage and manage their advertising campaigns.
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A custom audience refers to people who have already interacted with a business. Sources can include your client’s website traffic, app users, past customers, or those who engage with your organic Facebook content.
A custom audience refers to those people who are most likely to do business with your client because they are like your client’s best customers. After choosing a source audience, Facebook will find similar people to whom you can target ads.
This is Facebook’s advertising policy, which shows you what types of content are allowed and not allowed. Violation of its rules may result in the suspension of your Facebook customer pages/ads. See this post for more information.
Now that you know some Facebook advertising terms, here’s how to create Facebook ads
How To Run A Successful Facebook Ad Campaign (in 3 Easy Steps)
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