How To Create An Email Campaign In Mailchimp – This post is the final part of the ‘MailChimp 101’ series. If you haven’t started using MailChimp yet, read on
After you’ve created your first list and subscription form, you can start sending emails to your subscribers. To do so, click the “Create” or “Create Campaign” button – both will open the same pop-up window. Update: The Create button is now on the left side of the top menu.
How To Create An Email Campaign In Mailchimp
This will open several options – Normal, Automated, Plain Text Testing and A/B Testing. For starters, “Normal” is what you need. Later, when you’re more comfortable with everything and your list starts to grow, you can also check out the “Automatic” and “A/B Testing” options.
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Give your campaign a name like “Newsletter” that lets you know about the campaign. This name is for you and your own use only.
In the next step, you still need to enter the data that will be visible to your subscribers, i.e. who sent them the newsletter (including your email address) and the subject line. So try to put yourself in the recipient’s shoes while you fill this out.
Click “Add Recipients” in the first (To) section and select the list of subscribers you want to send your newsletter to.
Next, and before continuing with “Content”, scroll down to where you can choose to share your newsletter on your social media accounts. You can turn this option on for both Facebook and Twitter.
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To use this option you need to link social accounts before creating campaigns. To do so, click on your account name and then click on ‘Profile’. Once there, open ‘Integrations’.
To return to Campaign/Newsletter, click on Campaigns in the top left of the menu and then open Campaign Draft to continue.
It’s finally time to create your newsletter! OK! But since this is MailChimp, you better prepare for a lot of work.
Go to ‘Subject’ and then click on ‘Design Email’. This opens up a number of options that can seem overwhelming. There are layouts and themes for all sorts of different purposes, including the ability to code your own email.
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This is great if you’re a designer or own a shop, but as a writer who’s going to send out an occasional newsletter, you won’t need many of these. Based on my experience, going with the simplest possible option works best.
Oops, I started losing subscribers after my newsletter looked so professional! My readers unsubscribe at an alarming rate. Apparently, “looking professional” doesn’t really matter.
You can add and remove elements (images, text blocks, etc.) in the MailChimp newsletter editor, so it doesn’t matter which layout you choose – you don’t have to waste time removing several blocks when you choose a simple one. A possible layout.
Tip: You can also check the preview before selecting each template by clicking the search icon in the upper right corner.
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Clicking on a selected design will take you to a drag and drop editor where you can design your newsletter. You’ll see a newsletter preview on the left and a drag and drop builder/editor on the right.
You can structure your email using text and image blocks, buttons to create calls to action, and social icons to encourage following or sharing.
You will be able to write and edit the content of the email by placing the cursor in the selected text block on the left and then clicking the pencil icon. This opens a word processor with an interface similar to MS Word.
Tip: Sometimes there can be text formatting issues and errors in MailChimp. In such cases, use the “Clear Style” option to delete the style.
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Now pay attention to each block. To properly link social media icons, for example, click that box and then paste the links into your accounts.
Tip: If you don’t know how to code, just put the code in the footer or you might mess it up.
Once done, you can apply different design options to the template. With no blocks selected, click Design at the top right of the Header section. This opens up options for designing all parts of the newsletter.
You can easily spend hours trying different fonts and colors. If you don’t have a lot of time on your hands try to resist the temptation and remember that a simple solution works best.
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Sticking with MailChimp’s default option is enough to get started, and you can always take the time to explore and then experiment.
Tip: Click ‘Save’ after you’ve designed each section but don’t click the ‘Save and Close’ button in the bottom right corner yet!
When you are reasonably happy with the content and design of your newsletter, open the ‘Preview and Test’ option in the main menu. You can send yourself a test email to see how it looks in your subscribers’ mailboxes.
It’s also a good idea to use the “Link Checker” in the “Preview and Test” section to make sure all the links in your email are going where they should.
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Finally, “Take care of the board cards.” Clicking on “Board Cards” opens another editor. There you can choose the image you want to show when MailChimp shares your newsletter on social media.
Enabling Social Cards allows you to select images and write accompanying text. Make sure to click ‘Save and Close’ when you’re done.
Tip: Save your work as a template, as you don’t want to go through the same torture every time you send out a newsletter. That way, you’ll be able to use it in the future and not have to redesign it.
Now you can finally click on the ‘Save and Close’ button at the bottom right corner. If MailChimp finds any problems with your newsletter, it will let you know and you should fix them before you click “send”.
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Note: You can see the “Monkey Reward” logo on the cases in the image below. This means the MailChimp logo is missing, and with free accounts, the logo is an essential part of every email you send. If you don’t add it, it will be added automatically so you don’t have to worry about this.
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I went from 6 to 500 subscribers in 9 weeks. A summary of what I did with all the stats. In this article we are going to learn how to send single campaigns through Mailchimp. We talk about a normal email sent manually: e.g. Promotional emails, emails with useful information, notifications etc. They are specified as normal promotions in the system.
All types of emails are collected in this section: email, automation, landing pages, A/B testing. Click the Create Campaign button in the top right corner to create a new campaign. Select Create email.
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Now we are sending a normal email, so select the normal option. We’ll touch on other types next time. You enter the campaign name to find the email in the general list. Subscribers do not see this information.
It’s best to create a system to build a promotional name right away. The email in the screenshot is called “promo_10.07.2021”, ie. We have specified its model and shipping date. A systematic approach helps us navigate the directory easily when there are lots of promotions.
In January 2018, Mailchimp updated the campaign setup interface. Now we have what looks like a desktop with an email setup process.
At this point, you’ll be prompted to import contacts to create an audience if you don’t have any audiences or to choose from your audience. You can import a CSV file or enter contacts manually. Check out our Mailchimp Getting Guide to learn how to import audiences in every detail.
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At this point we select the target group or segment to which we will send the campaign. Here are three options:
In the screenshot, we have selected the entire viewer. There is also a “Customize ‘to’ field” option at this point. With its help, we will be able to change the name in the “To” field. This is what it looks like in an email client:
In fact, Mailchimp replaces these tags with data from the contact profile. Use this option if you are sure that the subscriber names are in the ESP. After filling everything, click on the Save button. If everything is correct, you will see a check mark.
If there is an error, a red cross will appear instead of a check mark. There cannot be any critical errors in these steps. You probably missed filling in some fields.
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In this step, we fill in the information for the “From” field. There are only two fields: the sender’s name and their address.
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