How To Create An Email Newsletter Template – You probably know that email newsletters are one of the most effective ways to reach people who want to connect with your organization or brand.
An email newsletter template can help you jumpstart the process with a semi-custom design with a visual dynamic that will keep subscribers clicking.
How To Create An Email Newsletter Template
If you’ve never used an email template, it’s not hard to get them. The hardest part is choosing a design that you can easily and effectively customize.
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When looking for an email template, it’s easy to start by looking for a template that fits the type of content you want to send. It can be an aesthetic match or an industrial match.
To make the process easier, pull your newsletter content together before looking for a template. Do you have photos? Text? A call to action?
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Look for a pattern with elements that reflect what you have together. If you don’t have sharp images, for example, you shouldn’t download a template that requires multiple images. Look for something a little more streamlined.
Every email newsletter should encourage opens (write a great subject line) and clicks. For clicks, you need a template that has a clear call to action button style.
Look for buttons that are unique to the template. Bright colors, large button sizes and buttons surrounded by white space are design elements to look for strong action.
Email newsletters should match your brand style. When email arrives, it looks like any other communication from your organization—from website design to social media. The voice should be the same.
How To Create A Email Newsletter
Choose a template that has a similar look and feel to other brand elements to create visual consistency.
Many third-party tools (such as MailChimp, Constant Contact, or Emma) allow you to create custom HTML templates. This may require a little development help if you are not familiar with the process, or vendors can do it for you.
Before uploading a template to your email platform, make sure it contains everything you need in an email. Removing elements is usually easier than adding them later.
Choose an email template that you can customize. It is very unlikely that you will select a template, replace text and be ready to send.
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You also want the flexibility to add or remove different parts of the template. The example above has an event countdown feature. It may be something you use in some emails and not in others. It is important that you adjust the design elements of the template to fit your exact newsletter needs.
Most of your opens will likely happen on a mobile device. You want the email to be the same for the users when they open the desktop.
This email newsletter template should work for sending more than one. A template should be the framework for a series of email campaigns.
Email templates with more whitespace are more flexible in the long run than templates with high design features because they don’t look too familiar. Simpler templates are easier to re-imagine with different content and build faster for most people.
How To Create An Email Newsletter?
Look for top placement in the email template footer and the ability to customize your information. Your company, blog, or organization won’t do much good if the people who open an email newsletter don’t know who it’s from.
Similarly, make sure to replace all placeholder text and elements before sending the template. Otherwise, you could have a very embarrassing mistake!
It can be anything from a button to a video link to a GIF. Add interactive elements to keep subscribers interested every time you send a new email.
Don’t try to cram everything into one email. Just because a template has 10 different elements, you don’t need to use them all.
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The most effective emails have one action for users to perform per email. Think of one goal you want to achieve with email and give users multiple opportunities to achieve it.
It can have multiple buttons with a single endless link, or an email with a click element. Focus on what users want to do with a concise and clear message.
An email template is a great way to jumpstart an inbox-based marketing campaign. With so many options available—by design style or industry—you can use a template to launch a campaign sooner than you think.
Choosing the right responsive email template can save you hours of development time (and help create an awesome email newsletter!). We help your email marketing campaign get off to the best possible start. Looking to create a newsletter but don’t know where to start? With the right tools, you can take your email marketing strategy to the next level without spending a dime.
Online Newsletter Creator
Newsletters are an important part of any effective email marketing strategy. Almost any type of business can benefit from knowing how to create a newsletter. Whether you’re a small business, an ecommerce giant, or something in between, email newsletters can help you build lasting relationships with your clients. 🤝
To help you get started, this article covers everything you need to know to create your own newsletter:
Before you set out to create a newsletter, you need to define your goals. Successful newsletters are goal-oriented, audience-specific and support a larger marketing strategy. 💪
One of your main priorities in creating a newsletter is to provide real value to your subscribers. If your campaigns offer nothing but promotional content, your open rates and click-through rates will suffer. 😥
How To Create An Email Newsletter
At the same time, sending your newsletters at regular intervals and improving your brand image, voice and tone will make your newsletters appear credible and believable. In turn, this will get your subscribers in the habit of receiving truly valuable content from your business.
Creating a newsletter is certainly easy, but making sure it gets delivered is another story. If you’re trying to send a campaign to several hundred contacts in Gmail or Outlook, it’s unlikely to reach your subscribers’ inboxes. For this reason, it is essential to have specialized email marketing software.
Email deliverability depends on several factors. Technical factors such as your reputation as a sender, newsletter content and domain and IP signatures affect what arrives in your email inboxes. Without taking these things into account, your campaigns may be flagged as spam. 🚩
This is where email marketing software comes in. Having a dedicated newsletter service can help you increase deliverability and manage more technical aspects of email marketing. Email marketing software must:
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The free drag-and-drop editor lets you create custom, professional newsletters quickly and easily. A free account includes access to dozens of newsletter templates and features like contact management, marketing automation and transactional emails/SMS. 🤗
To get the most out of this guide, create your free account now and follow the step-by-step process to create your own newsletter:
The next step to sending newsletters is to create an email list. Your email list is basically your audience. But there are some things to keep in mind to make sure that your campaigns are as accessible as possible.
First, your email list must be 100% opt-in. This means that people who receive your email must give their consent (usually via a signup form). This practice not only helps with email deliverability, but is also required under GDPR.
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Second, you should never buy an email list. Doing so reduces your authority as a sender and results in lower deliverability rates. Double opt-in signups are a more effective and responsible email list building strategy.
Third, don’t forget about email list cleaning. Fortunately, most email marketing software will do this for you. 😌 Instead of manually tracking non-engaged contacts, entering the data into your CRM and segmenting your list, solutions manage all this for you.
Importing existing contacts to your account is easy. Start by clicking “Contacts” on the dark blue header at the top of the page.
To add multiple contacts at once, you’ll find a light blue button in the top right corner that reads “Import Contacts.” Click on it.
How To Create A Newsletter
What sets it apart from other email marketing services is that you can store as many contacts as you want for as long as you want. (even on our free plan).
To create and manage your own email lists, start by clicking on “Contacts” in the dark blue header after you log into your account.
From there, you can add a new list by clicking on the light blue button in the upper right corner
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