How To Create Email Blast In Outlook – Wondering how to send a mass email in Outlook? You’ve come to the right place Today, we’re going to look at how to use an ISP to deliver mass email campaigns to your audience
But before we do that, it’s important to know that although this is a simple and free solution, sending a large number of emails to a large number of recipients using Outlook is not without some limitations and problems.
How To Create Email Blast In Outlook
To use this method you will need access to MS Office, and more specifically Microsoft Word You do not need additional software, because the whole process will be done through the mail merge option found in the document.
Steps To Send An Email Blast In Outlook
The first step to sending your email to your recipients using Outlook is to create a new Word document and add your copy.
Now that you have the body of your email ready, it’s time to move on to the next step Here, you need to find a mail merge option
It is located on the Posts tab Click on it and then press “Start Mail Merge”. From the drop-down menu, you must select the “Email Message” type.
In addition to your copy, you can also add a subject line and insert merge fields to make an email message more personal. In the “Text and Insert Fields” section you will find options for:
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Here, you can choose between three different options. Let’s see how you can use each of them:
After you add your customers, you need to select the “Search and Merge” option found on the right side of the ribbon. Here, you need to click on “Send Email Message”.
Then you will be asked to choose where you want to send your email and add a subject Also, you can choose your preferred email format (HTML or plain text) from the drop-down menu.
Finally, press the “OK” button and your monthly email will go to your recipient’s inbox
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And there you have it! Now you know how to send a mass email in Outlook in 4 simple steps! But wait, we’re not done yet
Although it is an easy process, sending mass emails through Outlook is not your wise choice Below, we look at some of the disadvantages of using this method and what you can do instead
After learning how to send mass emails in Outlook, you will hopefully want to give it a try However, that is not the case here The above method has some disadvantages that you should be aware of before implementing it
As you can see, sending a mass email is not the best option because it presents some problems that a dedicated email provider does not.
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In addition, email blasts may sound like a great solution to reach a large number of people However, in the age of personalization, sending targeted email marketing campaigns is more effective and gives you better results
Your Outlook email account can allow you to send email blasts in simple steps However, a better option is to choose a dedicated email service provider that gives you the tools to create and automate your campaigns.
Want to test it? Be sure to sign up for a free account to take it for a spin
Now let’s see what a bulk email tool can give you to power your email marketing efforts:
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Outlook is great for reaching your audience via email However, as mentioned above, there is a lot you can do with it, especially when it comes to email newsletter design. An email platform will give you an advanced email builder that will create beautiful and responsive email designs that will increase your conversion rates.
Plus, if you’re not great at creating a campaign from scratch, you can choose a pre-made design to get you started. Email newsletter templates are great for newbies just starting out You can choose from different templates for different industries to make creating newsletters easy Plus, you can also create your own designs and save them to your library for future use.
Managing your relationship is essential to promoting good email integrity and keeping your sender reputation and deliverability intact. As mentioned above, Outlook allows you to add your recipients manually, import them via a CSV file, or add them via your Outlook contacts. A dedicated email tool with email list management capabilities will give you more than just adding contacts
Among others, it will simplify the tedious process of sending your emails, add various bulk actions, add custom tags and keep your list clean. Email list management is a powerful tool that gets you started with email list segmentation See more about it below
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Segmentation and personalization are an email marketer’s most powerful weapons to deliver better and more relevant content to their audience. An email service provider will let you group your contacts according to their demographics, such as age, gender, etc. This opens the door to personalized email marketing.
You know, a one-size-fits-all message doesn’t work anymore Consumers need to see the value of a message to take action So sending lots of promotional emails won’t cut it for them Using advanced personalization will allow you to create messages that are relevant to your audience’s needs. This way you will increase your conversions and build a loyal customer base who will be happy to interact with you
One of the things you need to boost your efforts is data! Gathering important insights about your campaign is essential to optimizing your marketing efforts overall With a dedicated email tool, you can track important email marketing metrics, such as your opens, conversions, click-through rates and more.
Monitoring these will help you make important decisions that will affect your email marketing strategy and your success. In addition, collecting data will allow you to perform different tests such as A/B testing See below
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Email marketing is a process that requires constant refinement, because people’s preferences are always changing. To always be up to date with the wants and needs of your recipient, you need to discover the things they like best.
With an email marketing tool, you can find out what your audience loves through a process called A/B testing. This allows you to send variations of the same campaign to discover which ones resonate best with your target audience. Optimization tools like A/B testing are one of the biggest benefits you can get from an email service provider and cannot be done with Outlook.
While sending email through Outlook is simple, it may not be the best option for you Email marketing is one of the most profitable channels with an ROI of $42 for every $1 you invest in it. So taking full advantage of it and doing it right is essential to growing your business
If you want a better option that is both scalable and affordable, you can try email marketing tools. With it, you can create professional email campaigns, manage your relationships, automate your processes and build solid relationships with your audience.
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Now that you know how to send a mass email in Outlook and why you shouldn’t, let’s look at some important questions:
You must create an anonymous recipient relationship to hide your recipient’s address from each other You will then need to create a new email, add your unknown recipient in the “To” field and enter additional contacts in the Bcc option.
The maximum number of email messages you can send is 300 per day The daily receiving limit for Microsoft 365 subscribers is 5,000 and the maximum recipient per message is 500.
The best way to send and deliver your bulk email campaigns is to get a bulk email marketing service This way you will ensure that your campaign reaches the inbox and avoid common problems like being marked as spam. Have a question about this project? Sign up for a free account to open an issue and communicate with its maintainers and the community.
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About six months ago, Microsoft introduced a new feature in Outlook.com called “Anand Animation”. It is turned on by default but can be turned off by user configuration According to Microsoft:
Outlook automatically displays a festive burst of colorful shapes in the reading window when you open a message that includes words like happy birthday and congratulations.
The feature highlights certain keywords with a different background color and text color When scrolling keywords, a confetti animation appears
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I haven’t found a way to prevent this change However, styles can be overridden by adding the following rule:
This CSS code didn’t work for me (viewing the output via email in Acid Emulator) but adding the zero-width join entity code did..
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