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How To Market Your Shopify Store
By 2024, global retail sales are expected to grow by 47%, reaching $6.3 trillion. It’s a big pie that we want all of our merchants to enjoy a slice of. But we knew that selling internationally had to be simple, effective, efficient – and just as easy as selling domestically.
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That’s why we created Markets to help you easily sell in multiple countries—all from one store.
Markets helps you measure and improve your international sales strategy and should make it easy for the administrator to identify, create and manage multinational stores. With Marketplace, you can reach new international customers with just one click, increase sales and marketplace shopping experience, and transform your business into cross-border sales.
Marketplaces help you promote your online store by creating an experience for your customers with currencies, languages, domain names and payment methods that build trust and drive conversions.
Your international customers expect to shop seamlessly in their local currency, and our own data shows that stores that purchase their products in the customer’s local currency have increased sales rates by up to 40%.
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When you use Pay, Markets lets you instantly convert store prices into over 130 international currencies and round them up based on the latest exchange rates. From inventory and billing to notifications and returns, Markets provides a seamless multi-currency experience so your international customers can shop with confidence.
A survey of 8,709 consumers worldwide in 29 countries found that 65% prefer content in their own language when shopping online, and 40% would not even consider shopping on websites in other languages. Our data shows a 13% increase in conversions when consumers are shown a store translated into their language compared to a store in their native language.
Sources make it easy to translate your database using other translation programs that support manual and machine translation. Similar to currency, languages work in your store to give your customers a complete experience.
International networks increase your store’s visibility on search engines, help attract new customers and help drive conversions. Sources make it easy to set up specific regions by automatically creating subfolders when you create a new source. This means your US market could be eg.com and Canadian market eg.com/en-ca. You can also choose to set a subdomain (ca.example.com) or a country (example.ca) depending on your preferences.
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Whatever you choose, immediately set up SEO signals for your international customers to find the right domain in their search results. In cases where automatic redirection does not work as intended (such as in the EU, where you are not allowed to automatically redirect visitors), the Geolocation software may ask customers to select the best source based on their IP address.
Online payment methods can significantly influence purchasing decisions. In some regions, customers prefer to pay using services they know and trust, unlike the rest of the world.
Offering your international customers a local payment option can have a huge impact on conversions. For example, our own data showed that adding Bancontact as a payment method led to a significant increase (150 basis points) among Belgian consumers. When you spend a lot of money, Markets makes it easy to add a strong European payment method to your check to help reduce lost cards.
International buyers may be unclear about whether additional taxes, import duties or other charges will be applied to their purchases, which can result in a poor customer experience, package rejections and chargebacks. As such, import duties and taxes are an important part of your international strategy.
Shopify Reporting Integration
Marketplace makes it easy for international customers to have a great experience at your business by collecting taxes and collecting taxes on checks. This gives your customers full value for their money and fewer delivery surprises.
The sources show a way to expand internationally by automatically applying the appropriate currency and subfolder for the domain when you create a new source. This ensures that your international customers can find you online and find a currency they can convert. What’s more, data-driven recommendations help you tap into the most powerful markets in a more efficient and effective way to set yourself up for success. .
Marketplaces help you organize your international business in a way that makes sense for you. Depending on your business, it may be more efficient to manage multiple countries or regions as a team and as an individual, which can help you expand more without having to duplicate your work. For example, you might want to create a single market for all of Europe or Asia Pacific (don’t worry, you can do that and still display prices in local currencies and local payment methods for your customers in those markets).
One size doesn’t always fit all, and the pricing strategy that works for your first market probably won’t be the same for every market you want to expand into.
Successful Shopify Stores
Markets gives you better control over your pricing strategy by allowing you to adjust your warehouse profits in international regions to account for price differences in shipments, which you can quickly adjust based on market percentage. Or, if you need to set special prices for selected products in different regions based on the agreements you have with vendors or retailers in that region, Markets lets you do that.
Changing the price of your store is just the beginning. Soon, we’ll be releasing additional Marketplace functionality that gives you more control over your international operations, including:
Global e-commerce is no longer an option; it is necessary and the growth of your company, and perhaps the future, depends on it. That’s why we’ve sold more internationally than ever before.
You’ll soon start getting tips and freebies. In the meantime, start building your store with a 3-day free trial.
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Try it free for 3 days, no credit card required. When you enter your email address, you agree to receive marketing messages. Looking for the best conversion strategy? Then you have come to the right place. Follow this article to learn the best digital marketing strategies to increase your sales revenue in 2023-2024
Conversion makes it easy for anyone to create an online store and start selling right away. You just need to make sure that you have customers who want to buy your products.
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Marketing plan aimed at increasing customer base, brand awareness, customer retention and customer loyalty. A good marketing plan increases traffic to the store and enables more purchases.
Since your Shopify is an online business, your marketing strategy should be based on the Internet or digital media. There are many places and options to choose from.
Simply put, marketing is about identifying your customers where they might be online, driving them to your website and compelling them to buy.
It doesn’t matter how good your online store is or how good your content is, if you don’t do enough promotion, no customer will find your company in the first place.
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Marketing your affiliate marketing business is an ongoing, iterative process that requires trial and error to determine the best way to reach customers. The most effective way to market your business for conversion is to use different marketing methods and analyze which ones work best.
The best thing is that editing ads is easy. There are many tricks you can use to attract more customers and increase your income. There are also many great apps like Swipecart and other tools available to help you.
The cart abandonment return feature is designed to re-engage customers who have placed your items in their cart but not completed their purchase. These are customers who have already shown interest in your company, so you have a better chance of selling to them. Making money from abandoned bikes is much easier and cheaper than attracting new customers. Store owners can send smart notifications to “lost” customers to trick them into coming back and completing transactions. One of the most effective ways is to offer discount codes. Once customers get to the checkout page, they can’t refuse! A good trick for this is push notifications. Notifications can be scheduled to save you time and ensure traffic returns to your site to redeem your purchases.
One of the most powerful marketing strategies for business conversions is word of mouth, and referral programs are a great way to achieve this. A referral program can help you distribute a wide variety of marketing materials. These programs work in snow mode. One person refers your store to two others, and each of them refers your family to two more people, and so on.
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