How To Post An Ad On Google – Google AdWords is the world’s largest pay-per-click platform. Why is that important to you? By 2020, the UAE e-commerce market will grow to $27 billion and KSA to $22 billion. MENA residents are spending billions of dollars online and your brand wants a multibillion dollar pie.
What is PPC? ‘Pay-per-click’ (PPC) is a form of online advertising that directs people to your website. There they can learn about your brand or buy your products. PPC ads can run on search engines (Google, Bing), banners (display) (Google’s network partners) or social media (Facebook, Instagram). It’s called pay-per-click because you, the advertiser, pay when someone clicks on your ad.
How To Post An Ad On Google
1. By 2020, UAE e-commerce market will be US$ 27 billion and KSA US$ 22 billion. MENA residents are spending billions of dollars online and your brand wants a multibillion dollar pie.
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2. At the same time, the MENA economy is not clear, so be smart about your ad spend. Unlike traditional advertising, PPC pays only when people click on it.
3. Organic reach on Facebook has declined. To appear in search engines, you need to invest in your long-term goal, SEO. If your brand wants to launch a new product next quarter and want to show up on social and search, by all means use PPC.
I want to advertise on Google AdWords. But I don’t understand how it is structured and how it works. Help?!
This blog post explains the key steps you need to take when starting a campaign on Google AdWords. In the following posts, we will develop test campaigns in key industries to show you in detail how Google AdWords performs in the Middle Eastern markets where your brand operates.
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There are four main steps in the process. 1. Pre-launch preparation 2. Campaign configuration 3. Campaign execution 4. Analysis
All. Set up Google AdWords. You need a Google account, a credit card, and the product you want to promote.
The seed Define your goals. What do you want to achieve in your advertising campaign? Do you want to increase awareness for your advertising agency, hospitality brand or real estate company? Do you want more sales, more signups, or do you want people to take advantage of your offer? Whatever your goal, be specific.
D. Competitor Analysis – Who are the other players in your industry? What keywords are they using? Tools like SEMRush can help. What can I do differently to drive more traffic?
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Just as Facebook ads are created along the customer journey, you need to understand where your audience is in the buyer journey (awareness, consideration, decision). Along with the buyer’s journey, work with your buyer personas. They establish a demographic with a specific ‘problem’ they are looking for a solution to. Once you have defined your target audience, proceed to set up your campaign. F. Aim well when targeting your audience. Specify where your audience is, what device they use, and how long your ad will reach.
G. keyword. Perhaps the most important word in this entire guide is ‘keywords’. Your keyword analysis and selection should be researched and done thoroughly. Again, tools like SEMRush can be very useful, as can AdWords own ‘Keyword Planner’. If you advertise on YouTube through Google AdWords, consider VidIQ. Keywords should be a combination of long tail + short tail keywords. [In my next blog post, I’ll show you a tried and true guide on how to determine the right keywords for your MENA brand.]
The hour Set a budget. You pay per click, so make sure your ads are relevant and getting decent traffic to your landing pages.
I am Ad extension. Always add. Google displays relevant information such as phone number, sitelinks and location. Jai. We use the ‘AdWords Conversion Pixel’ to track conversions and analyze them in Google Analytics (click ‘Manage’ in Google Analytics and then select ‘Link AdWords’).
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The rain Set Match Type – A broader approach will get you more clicks. But you will spend more. So, use modified broad match, phrase match or exact match types. the seed Use ‘negative keywords’. This prevents your ads from appearing when people search for unwanted terms (like ‘cheap’ or ‘budget’ ads). With them, your ads are not competing with each other (eg ads/ad groups competing ‘digital marketing’ services with your ‘branding’ services advertising) d. Create ads. It’s clear that you want to make your call to action compelling and relevant to what people are searching for. AdWords recommends creating at least three ads per ad group. That’s A/B/C testing for you.
The rain Recycle, Recycle, Recycle – Recycle ads that work best. And take out the trash. Discard ads that aren’t performing well.
The seed Don’t forget the landing page. If some of your ads have high click-through rates but low conversion rates, you may need to optimize your landing pages to increase conversion rates.
And there you have it! Part of the Advertising Fundamentals 101 series, an analysis of 4 action steps to run Google AdWords campaigns for MENA brands in the new AdWords environment. Questions, comments, suggestions? The comments section is exactly what the following is for. We hope you will use it.
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Check out these blog posts on how to optimize your ads on AdWords for some competitive industries in the UAE and GCC!
Check out more marketing and PPC advertising tips as part of our larger Digital Advertising Basics 101 series.
Want to learn the latest easy-to-do social tools, tips and tricks or get free digital advertising advice? Then subscribe to our blog. You are here: Home / Blog / Google Ads Editor: How to improve your campaigns
This downloadable software makes it easy to monitor and edit ad campaigns from the software on your desktop.
Maximizing Your Google Ads: 5 Tips From A Google Ad Consultant
Marketers managing Google ad campaigns can feel overwhelmed when they run out of budget for campaigns that underperform.
To make matters worse, with flaky Internet connections and dozens of different campaign flights, it can be difficult to find and pause problematic campaigns.
This guide walks you through everything you need to know about Google Ads Editor so you can use it to improve your campaigns.
This is a comprehensive guide. Read the full text or use the table of contents below to skip to the section that interests you.
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Many marketers see Google Ads as an effective way to reach customers. Google Ads gives you an average of $8 for every dollar you spend on advertising, which is a great return on your investment.
However, campaigns only work if you have the right targeting, ad copy and a team that constantly optimizes them.
Marketers often have their hands full with various responsibilities, which makes ongoing optimization of ad campaigns a low priority.
Google Ads Editor is software that allows you to make batch changes to your real ad campaigns offline.
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By downloading the software to your desktop, you can easily review campaigns, edit copy, optimize bids and set targets while offline.
This software complements the online Google Ads Manager and allows marketers to easily manage their Google Ads campaigns.
They’re on a plane, they’re at a coffee shop, or they’re working remotely. These places don’t always have reputable WiFi when you need it most.
Optimization is an essential process that every advertising strategist must complete, as companies waste an average of 40% of all media spend.
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Sometimes multiple edits can be difficult. There are many different flights and ad sets to choose from. Google allows you to have 10,000 campaigns in a single Google Ads account and 20,000 ad groups per campaign.
Bulk edits in Google Ads Editor are useful for marketers because they save time and allow them to focus on other initiatives.
Overall, Google Ads Editor provides a cleaner, friendlier user experience for aggregating data and getting the campaign information marketers need.
Now that you know the basics of Google Ads Editor, let’s see how it works.
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It’s time to get Google Ads Editor up and running. The setup process is simple, but you can manage all your campaigns offline.
For Google Ads Editor to work, it must be linked to an online Google Ads Manager account.
When the Google Ads Editor opens, go to the top left corner and click the ‘+ Add’ button.
After successful login, you need to give access to Google Ads Editor so that you can manage your Google Ads campaigns.
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After granting access, you will see the code that you need to copy and paste into the module.
A key feature of Google Ads Editor is the ability to edit campaigns. But what edits can you actually make?
Google Ads Editor brings all the changes you can make online to the desktop in a simple interface.
Selecting a campaign will display a sidebar menu detailing the various changes.
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