How To Run Amazon Ppc Campaign

How To Run Amazon Ppc Campaign – Let our Amazon experts show you how to harness the power of breaking into your sales goals. You’re invited to a 15-minute Rocket demo to see the tools for yourself.

There’s never been a better time to sell on Amazon. From 2019 to 2020, Amazon’s advertising platform grew by 41%. Pretty impressive for a platform that’s only been around since 2008.

How To Run Amazon Ppc Campaign

Along with the increase in ad spending on Amazon, sellers have also seen an increase in revenue. Based on our internal data, vendors saw their revenue continue to grow in the first half of 2020.

Amazon Ppc For Beginners (optimization Strategy 2021)

Luckily for you, we’re going to teach you the basics of Amazon PPC and how to get started with the best ad platform to see a return on your ad spend.

Amazon Advertising primarily uses a pay-per-click (PPC) model for its ads. This means you only pay when your ad is clicked, as opposed to paying when your ad appears in search.

Another important point in understanding PPC is the auction-style format that Amazon uses to determine which ads appear in search. Amazon PPC is an auction where sellers bid on certain keywords. Higher bids are preferred over lower bids. This means you have to bid a cent more than your competitors to gain an advantage.

In addition to bids, Amazon also considers your ad’s performance to determine how it stacks up against your competitor’s ads. This performance measure is called Ad Grade. The exact formula Amazon uses to determine ad scores is unknown. However, there are some clear performance metrics and relevant metrics involved.

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By multiplying your ad grade by your bid, you can find your ad rank. This is used by Amazon to determine which ads are shown. With a high ad score, you can pay less for clicks than your competitors and still be valued more by Amazon.

When you create your first Amazon PPC campaign, you need to make a few decisions. First, what type of campaign will you be running?

There are pros and cons to each type of ad, but for this post we’ll cover the most common sponsored products. They offer sellers a great return on advertising spend and are easy to manage for beginners.

When someone searches for something on Amazon (say “dog bed,” for example) the first few products that come up have a small “sponsored” badge above the product name. These are sponsored products.

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For some products, Amazon places their AmazonBasics products at the top of the search engine results page (SERP). However, sponsored products rank higher than others for most searches.

To get started with your first PPC campaign, select Sponsored Products and then consider what type of targeting you want. Amazon offers two targeting methods: automatic and manual. We’ll discuss different targeting methods below.

You also need to decide on your daily budget, when the campaign will be active, and how you want to organize your campaigns by name and portfolio.

You can also set your campaign bidding strategy at this point. If you want to give Amazon the power to raise and lower your bids, use dynamic up and down bidding. If you want Amazon to lower bids when your ad is less likely to convert, choose Only Bidding. If you don’t want Amazon to change your bids, use fixed bidding.

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You’ll also notice the option to adjust your bids by placement. If you’re interested in bidding different amounts based on where your ad is placed, check this out.

Automated campaigns, or auto campaigns, let Amazon take the reigns and automatically select the keywords to appear for your ad. Amazon looks for keywords that match your product category, related products, and keywords in its descriptions.

We recommend that every newbie start with an automated campaign. Often, marketers create their first campaign and do not use automated campaigns. what happens They use too many irrelevant keywords and wonder why their ad spend inevitably runs out.

We call this keyword dumping, and by starting an automated campaign you can find effective keywords you never thought possible.

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While automated campaigns are great for beginners and have their place in every seller’s account, there are some drawbacks. For one, with little control over your campaign and reliance on Amazon’s algorithm for relevant keywords, you will inevitably end up bidding on irrelevant terms.

If only there was a way to tweak your automated campaigns to limit your exposure to irrelevant keywords. Oh wait, there it is!

After you create your campaign, you have the ability to change the bid placed on each target group. You can do this when you first create a campaign.

If you don’t want to mess with them the first time, you can always stick to the default bid.

How Many Keywords Per Ad Group? (amazon Ppc)

Manual campaigns are also set up in Campaign Manager within Seller Central. With a manual campaign, sellers choose the keywords and products they want to bid on. This gives you 100% control over what you bid on, unlike an automated campaign where you give Amazon a lot of control.

To be clear, manual campaigns are aimed at advanced marketers, but it’s still important that you understand them.

Keyword targeting is, on the surface, pretty straightforward. You choose keywords, set a bid, and get started. However, it’s also important to know that this targeting method is very time-consuming, and it can give you headaches if you don’t stay on top of it.

If you have no idea what keywords to use, use an automated campaign to do some real research. Don’t use a keyword generator and put 500 keywords into a campaign with no data to back them up. You might as well burn your money if you go that route.

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With manual campaigns, you can also target specific products. This is also known as ASIN targeting. ASIN is an Amazon Standard Identification Number that every product on Amazon has. Product targeting allows you to latch onto a specific product and follow it wherever it appears.

Let’s say you’re Nike, and you make a shoe that competes fiercely with shoes made by Adidas. With product targeting, Nike can have a sponsored product ad for its shoes where the ad or organic search shows that specific Adidas shoe.

You can also use categories to target products. When using categories, you are attached to multiple products in a specific category such as “running shoes” or “training shoes.”

We’re firm believers in telling beginners to start with automated campaigns, but there’s clearly a time and place for both. As you become more familiar with Amazon PPC, you’ll find that manual campaigns offer many opportunities for optimization.

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When setting up your campaign, you can also use negative targeting. Negative targeting ensures that your product does not appear with certain keywords or on certain products.

Skipping irrelevant search terms is a great way to block certain keywords from automated and manual campaigns. If you’re starting an auto campaign for fish oil pills, you don’t want your ad to appear for protein supplements, so using a negative keyword can help.

Of course, it can be difficult to identify irrelevant search terms when starting your first campaign, but after seeing what results your first automated campaign generates, you can make adjustments for future campaigns.

Negative product targeting allows you to prevent your ad from appearing with certain products or brands. If you have a campaign that only aims to capture potential customers from your competitors, you can prevent your ads from showing your brand’s products.

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Now that everything is set up at the campaign level, it’s time to build the ad group. Within campaigns, ad groups allow marketers to be more specific in their targeting.

For example, using our dog bed example from earlier, you could do ad groups for dog beds, dog chew toys, and dog food if you sell all kinds of pet products.

If you find this whole structure confusing, don’t worry. We’ve created a map where everything is within your Seller Central account.

We’ve covered everything you need to know about starting your first Sponsored Products campaign. Now let’s look at the other types of ads that Amazon offers.

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Sponsored Brand Ads are quite similar to Sponsored Products in that they only display products on Amazon’s website. When you look in the SERPs, sponsored brand ads appear in one of three ways:

Sponsored brand ads are incredibly competitive right now, and that’s the main reason we recommend new sellers stay away from them when they’re first starting out. However, with experience, sellers can use Sponsored Brand Ads to display their three products on the SERP.

Sponsored Display Ads removes Amazon ads from the Amazon website by displaying ads on third party websites as well as Sponsored Display Ads are the “new kid on the block” when it comes to Amazon PPC, and some aspects of Sponsored Display Ads do not follow the PPC format.

Because of different ads

View Amazon Ppc Search Terms In A Completely New Way With Prestozon’s Search Term Chart

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