How To Sell To Small Businesses – Now that we’re well into January, it’s time to remind yourself of all the resolutions you’ve made, especially the ones you’ve already forgotten. Just because you weren’t diligent about your decision, doesn’t mean it’s too late to make a change.
As a small business owner, you’ve likely made both personal and business decisions. Every new year brings an opportunity for big changes in your business that will help you progress and grow. What are some ways to make 2020 a great year for your store? Let’s take a look at these retail success tips to see how you can make this year even better than 2019.
How To Sell To Small Businesses
We are all guilty of it. Stopping painful or simply overwhelming tasks is a common plight that we can all empathize with. And while it’s unlikely you’ll be able to eliminate it completely (running your own business makes it impossible for you to stay on top of everything), there’s probably room for improvement in this part of things.
Small Business Ideas
Start by making a calendar of all the major events for the year. Map out all major holidays and start your promotional planning with plenty of time to adjust and give your customers advance warning of any sales or in-store events.
Also consider any community events throughout the year. Find parades, festivals, fairs and charities that will suit your business Register early to secure your spot.
Some retailers may plan to attend trade shows around the country. They also need advanced planning. It’s important to make sure you reserve your space and give your company plenty of time to prepare exhibit materials and any marketing you want to do before the event.
There are many other items on any small business agenda that will go more smoothly with proper planning, but these are just a few common things to consider. And the most common thing that should be forgotten. Think about other ways you can plan ahead.
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Your average customer in 2020 expects much more from their in-store shopping experience than ten years ago. Or even 5 years ago, for that matter. It is therefore crucial for retailers to respond accordingly.
Perhaps the most important way companies should respond is by adding more personalization to the shopping experience. With so much competition in the retail space, it’s imperative to find ways to make your business stand out from the rest of the crowd. It’s the easiest way to delight customers with a more integrated and seamless shopping experience tailored to their needs and preferences.
Contact customers who bought from you for the first time in 2019. Use email marketing to let them know you’re thinking of them to offer them a discount or promotion. You can also recommend similar products that you bought last year Direct, personalized marketing such as this has shown a significant return on investment by turning occasional customers into repeat customers.
Whatever you do, it’s time to mass email your entire subscriber list. Customers don’t appreciate it and it converts in very small quantities. Instead, take the time to segment your audience so that your message is better targeted and relevant to each reader. This will add more time to the process, but it will definitely pay off in the end.
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The same goes for your loyalty program. For a cafe or bakery, a simple point-based system is fine. But for larger operations that offer more complex benefits and experiences through their loyalty programs, it’s important to find ways to adapt the process.
There’s a reason you’ve probably heard a lot about multi-channel sales over the past few years. Catchphrases are everywhere because new sales channels are constantly appearing.
Like most things in life, this is a double-edged sword for business owners. Omnichannel retail opens up a whole new audience and potential new customers, but it also brings more work to manage your operations and sales.
The best place to start is to add an e-commerce channel. If you haven’t taken your physical store to the web yet, there’s no better time to start. Online shopping is growing rapidly every year and that trend will continue in 2020. There are many easy-to-use selling platforms. Just make sure it integrates with your store (like KORONA does with WooCommerce :)). It keeps your inventory and sales reports in one system, helping you streamline your overall operations
About Small Business Owners
Once you’ve set up your e-commerce channels, spend some time optimizing your pages and product descriptions, speeding up your checkout process and making sure it’s completely fraud-proof.
You may also consider adding an in-store pickup online (BOPIS) purchase option. Under this system, customers can make a purchase on your website but pick up the item at your physical store. It has become an increasingly popular hybrid option of two sales channels.
Finally, you can consider selling on social media or other third-party sales platforms. There are many options available at the moment so choose the few that suit your brand. Some retailers must sell in all channels.
Likewise, 2020 offers a wide range of potential marketing channels for small businesses. And most of them have moved into the digital space. After all, the average consumer spends hours every day in front of their phone, computer or tablet, so it’s important to reach people at those touch points.
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First, think about SEO and generate more organic traffic to your store. Creating a website that shows what your business is about and the products it offers for sale is the first step. SEO helps increase your visibility so that more people visit your store. There are some simple best practices that any business startup can take.
Paid online advertising is another great resource for many small businesses. It doesn’t have to be too expensive. In fact, there are many opportunities to get your company name and logo in front of thousands of people multiple times for little money. As with any new marketing venture, it’s important to try different strategies, but increasing your exposure to your target audience through paid advertising is a great way to build a larger base.
Social media advertising is a growing marketing opportunity for small businesses. Social marketing is easy to implement and another way to reach a large audience at an affordable cost. Like Google Ads, most social media platforms have made audience segmentation easy so that retailers can easily reach a narrow and targeted group. Of course, this means that every dollar spent is more productive in converting sales.
Social media or search engine remarketing campaigns also help target past customers or visitors to your website. Remarketing tags customers who have spent time shopping with you and shows your store ads on sites they visit in the future. This is great for low cart abandonment rates and bringing back customers who are undecided about a particular purchase.
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Your team is an integral part of any retail business and keeping them happy and motivated is important. The post-holiday lull in business and the start of a new year means it’s the perfect time to strengthen your team.
Start by reminding yourself of your company’s mission and the passion behind what you sell. Hopefully, you’ve already hired a great team that shares your commitment and goals. If so, inspire them with your hard work and determination.
You can add new incentives to start the year. Offer prizes and rewards like cash bonuses, extra time off or free products for your best staff members. Come up with fun contests to create competition – just don’t be too fierce.
Finally, this may be a good opportunity to change your business structure to offer more commission incentives. Commissions aren’t right for every retail business, but there are many that will directly benefit from more sales. Consider the pros and cons of commissions in your business and consider giving it a try this year.
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The Internet has provided businesses with a wide array of new digital marketing opportunities, including search engines, social media and review sites While these new channels are convenient, they need more work. It is crucial that businesses carefully monitor their image on each of these pages
First, spruce up all your social media pages. You want to be consistent with branding and tone across each of your platforms. This helps reinforce your brand’s authority and identity to users who follow your store across multiple social media pages. Social media marketing grows in reach and influence every year, so continue to take steps to optimize it.
Then, look at everything
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