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How To Send Blast Email – Whether you’re launching a new product, promoting a brand new book, or announcing a big sales campaign, you’ll probably start by sending an email blast.
Not exactly there? do not worry. In this article, I’ll teach you how to create targeted email blasts that engage and sell.
How To Send Blast Email
Email blasting is the strategy of sending a single email to a large number of recipients at once.
What Is An Email Blast? (how To Do It Right)
So, how do you send an email blast that generates high engagement and positive ROI? Follow these five steps.
If you’re not sure what to measure in your email blast campaigns, consider reading this guide to email marketing KPIs and metrics.
The answer to this question should guide you in planning your messages and choosing the right audience for your business. It should dictate what you include in your subject line, pre-header, copy, and most importantly – call-to-action.
Below is an example of an email blast with a clear goal (generate sales), highlighted in its call to action.
No Brainer Ways To Create Highly Clickable Email Blasts
By focusing on a smaller group of recipients, you can better personalize the message and make it more relevant to your audience. This will result in a higher engagement rate and higher ROI from your email campaign.
What if you don’t have an email list yet? Instead of buying (or renting) an email list, you should build one instead.
Email lists that are built organically have many advantages over databases that you can scrape or buy online. They generate high returns, help you maintain a strong distribution, and, well, are legal🙂
Emailing people who aren’t familiar with your brand and aren’t expecting to hear from you can get you into trouble—your messages might end up in the spam folder or get rejected altogether.
How To Send A Mass Email In Gmail
If you don’t have a contact list yet, follow this guide to learn how to build an email list from scratch.
Whether you’ve already built an email list or are about to start one, you need an email marketing tool to help you.
Behind the scenes, your email blasting software takes care of various processes such as jumping and handling complaints, managing unsubscribe requests, delivering your messages, contacting ISPs, authenticating your communications and providing you with analytical reports.
If you’re not currently using an email blast service or you’re thinking of switching, it can help you run your email campaigns effectively.
Free Email Marketing Tools To Save Time And Money
Alternatively, if you want to see what’s on the market, we’ve reviewed the most popular platforms in our email newsletter software guide.
Writing some copy and adding images isn’t enough to create a successful email blast. Each element plays a part, and there are a few tricks you can use to make them effective.
The first three elements affect the likelihood that people will open your message. That’s why you want to pay special attention to how you identify yourself in people’s inboxes and how convincing your pitch is.
The email subject line is a key element that you can continuously A/B test and optimize. Many marketers test their subject lines by matching and adding elements that people instantly recognize, such as emojis, personalization, character count, and product/brand names.
Best Email Blast Service
Our latest data suggests that using personalization in email subject lines doesn’t always yield positive results. Even so, I still suggest you test this trick on your own email. If you do, consider going beyond using a simple “first name” personalization, as marketers often overuse it.
Importantly, subject lines also play a big role in driving conversions. After all, if a contact sees an interesting offer in the subject line, they are more likely to read it and click through to your website.
Now go to the email template itself. Not only do you want your email to look great on all devices (if you want to research this further, read our email design guide), you also want to make sure it drives sales.
An example of a company that maintains high subscriber engagement by running A/B tests and customizing their email campaigns is a lead generation company called Submission Technology.
Best Time To Send An Email Blast [infographic]
To learn more, read the full case study that shares the tips and tricks they use to achieve 121-149% higher click-through rates than their industry average.
For inspiration, check out this article listing the best email marketing campaigns we’ve seen on the market.
As the old saying goes – you can’t improve what you don’t measure. So now is the time to track your email blast and how they are performing.
In your email marketing tool, you should be able to access an email analytics dashboard that looks similar to this:
Best Time To Send Email Campaigns Tested
In the dashboard, you should be able to see open rates, click-through rates, bounces, subscribers, complaints, your list growth and many other KPIs.
Additionally, if you add Google Analytics UTMs to your links, you should also see the immediate impact of your email blasts on your GA dashboard. There you’ll see additional information, such as how long people stayed on your pages, whether they bought products or triggered events you configured earlier.
Armed with this data, you can get into the minds of your subscribers. Assess what content they click on. What offers does casual contact make to paying customers? Or decide what the ideal email schedule is.
At the same time, if you look at negative metrics like bounces and complaints, you can identify potential problems that are stopping your email inbox from reaching you and making your efforts futile.
How To Send An Email Blast
As you can see, this step is very important if you want to make sure that your business is performing well.
According to our latest study, the best times to send an email blast are 4am (in terms of opens) and 6am (in terms of clicks).
That said, there’s no easy answer to this question, although we’ve tackled it a few times before in our Best Time to Send an Email From Location Study Email Marketing Benchmark Reporter.
In my opinion, generalizing that your entire audience will open your email blast at a certain time or day of the week is not the right approach.
Bulk Email Software
If you want to step up your game, consider implementing a strategy with marketing automation and sending messages triggered by the behavior of your contacts.
As you’re about to see, there’s no blueprint to follow when planning your email messages. This is what we’ve experienced over the years when collecting submissions for this post on the best email marketing campaigns.
Remember that your email design should resonate with your audience. Not your family, friends or other marketers – but people looking for value in their relationship with your brand.
You can immediately see that this message is sent to an entire list, not an individual section.
Send An Email Blast To Both Emails On A Contact Card
This is a good strategy (sometimes), especially if you don’t know your audience well and you can’t adapt the content to their needs.
What you can do here is analyze which links your audience clicks on in the message (eg clothing category vs. individual shoes) and try to use this insight to better craft your next emails.
A good incentive will be enough to convert them into first-time buyers. Plus, it gives you additional data that you can use to customize your email campaigns.
It clearly states the benefits of attending the event and who will conduct the training. Even its design is remarkable. Everything in that message will take you to a call-to-action button at the bottom.
Bulk Email Sender
This message announced the offer of their return school to those who selected and selected the appropriate interested categories.
In theory, that means it’s targeted, but from the message itself, you can’t tell for sure that the content is tailored to the recipient’s needs.
Since the offer is suitable for kids of all ages, they sent it to everyone in this particular segment.
Assuming they don’t know much about the recipient’s preferences, I suggest focusing on the categories they click on or the types of products they buy.
Email Blast: 4 Tips To Send Better Email Campaigns
Alternatively, they can ask their audience about their characteristics or preferences (eg how old is their child) via survey and recommend products based on these answers.
It was too long to put here, so I had to cut it, but the main part is visible.
Since it’s a one-time offer related to a particular holiday, there’s no harm in sending that message to everyone.
If they sent email blasts like this every day, the content would quickly become boring to their audience.
Sending An E Blast Campaign Using Your Own Edited Email
Again, I will see how subscribers respond to this campaign and segment based on their behavior, such as the type of product they purchased (for indoor or outdoor training) or the value of their order.
It is sent to a large number of recipients and is not personalized, making it an email as we discussed earlier.
Regardless of whether the offer is good or not – I’m not actively looking for a mattress or a new one
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