How To Send Marketing Email Without Spamming – You’ve acquired or built a large email list, and now it’s time to send your first email.
We help you protect your sender reputation by cleaning up your data before sending multiple emails. Want to learn how this might work in your unique case?
How To Send Marketing Email Without Spamming
You will most likely receive spam. We see and hear about this a lot, but when does a bulk marketing email become spam?
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Whether you have inactive contacts, incorrect email addresses, or even a list of addresses you’re not sure you can reach, it’s important to check your data before sending a mass email.
If you’ve been collecting contacts for a while, chances are some of that data is out of date. The contacts may have left the business, become inactive due to a role change, or simply aren’t your thing. Delete inactive contacts.
Over time, your contacts may have changed email addresses, entered other email addresses they have, or even aliases to one address. It is likely that you will have duplicates on your email lists. Review your lists and delete them so you don’t send the same email address to the same person multiple times.
We’ve written a guide on how to maintain good email hygiene and how to deal with complex duplicates.
Your Guide To Avoiding Spam Filters And Improving Deliverability
You may have fallen into a spam trap without realizing it. These are email addresses that don’t go to a real contact and thus increase your hard bounce rates and lower your deliverability score. Spam traps take many forms, but are often fake addresses created to avoid email.
You can avoid this by verifying email addresses. Here you will find “bad data”, inactive or non-existent email addresses and delete them.
These are the sections of the table that must be done before sending multiple emails. If you have too many contacts on your email list, just use a data cleaning tool to do it for you.
The bigger your list, the more you can manage. As shown in the table above, in one month you can see a deterioration of the health list by almost 5%. Monitoring and managing email lists is often time-consuming, and you may not have the bandwidth or data skills to do it efficiently.
Avoid Spam Filters When Sending Emails
The tool can not only remove incorrect data, but also find duplicates and help fill gaps in incomplete records. According to our data, it takes people about 3-5 minutes to clear the database. Let’s take a look at an example on our blog to see how long it might take a typical company to clean its data:
Here are two things you should know when planning your email delivery:
It measures all emails that have gone through and how likely they are to be ‘spam’. If your name is too small, email service providers may block the delivery of your emails. You can use Senderscore to find out how good your email address is.
In your email analytics, you should see hard bounce rate and soft bounce rate statistics for each bulk email sent.
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A hard bounce is when a persistent error prevents your email from being sent. To avoid this, you can set up filters that stop hard bounce emails from being sent more than once.
A soft bounce is a temporary error, either a technical problem or with the host server. In the future, you will be able to email these contacts.
A sender policy is an email verification method used to stop spammers from sending messages on behalf of your domain. In other words, they detect all false sender addresses during email delivery and prevent them from being sent.
DomainKeys Identified Mail (DKIM) allows email senders to add an email message to your domain name to verify its authenticity. You can create DKIM by signing an email with a digital signature or “DKIM signature”.
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A good email automation platform will help you avoid many of the mistakes associated with sending mass emails. From checklists that can be used to review email content to simple personalization and segmentation tools.
With such an established e-marketing platform, you have the advantage of being able to use an appropriate server address connected directly to or with your domain. This will help you with the identity and credibility of your email.
IP addresses are included in emails from marketing platforms, almost like a return address. Email clients use your IP address as a way to measure your popularity. Many platforms offer shared IP addresses (trusting that all their users will be “above board” and have a better reputation than e-mail), or if you send a lot of e-mail, the maximum sent can have a dedicated IP address.
If you send a large number of bulk emails, you may also need a dedicated IP address. Your email tool will guide you through this and be able to suggest a plan that fits your email strategy.
Simple Ways To Get Rid Of Spam Emails
You should monitor the number of emails coming from your accounts and view analytics such as open rates, signups, and delivery. Making sure these stops are a healthy measure is the best way to avoid ending up with a bad sender name.
Review your email conversation regularly so you can see where there’s a lack of engagement or contacts that aren’t engaging, and think about why that might be. Some reasons include, but are not limited to:
If your promotional emails look like spam, there is a good chance that the bulk email advertisement will go straight to the spam folder. We all know what a typical email looks like: confusing images, strange links and nonsense words. In other words, stupid and dirty.
Most email software tools allow you to preview your email in your email client’s primary mailboxes such as; Yahoo, Google’s Gmail and Microsoft’s Hotmail or Outlook. This will help you ensure that your email is impressive and professional to as many recipients as possible.
How To Check If An Email Is Spam
If you receive an email that has nothing to do with you, will you cross the first line or open it at all? In order to get a high engagement score with your mass emails, a personalized email marketing strategy is essential.
Your email content should speak directly to your audience and answer their pain points and concerns. The more relevant your content, the less likely your contacts will reject you as a spammer.
Personalized email depends on a good understanding of your customer profile and having accurate segments to divide your contacts into groups.
We’ve put together a post that covers the basics of how to grow your email list, best practices, and what you need to get started.
What Is A Cold Email: Definition, Uses, And Tips
So it’s someone who defines the meaning of the email, responds to the pain point, and has an idea that works.
Coschedule is a program that gives you a score for your topic and identifies ways to improve it.
An easy way to avoid ending up in the spam folder, or worse, the blacklist, is to make sure your contacts want to receive your email in the first place.
The best way to do this is with two-way output. This is where you send an email to a contact after they’ve signed up to your mailing list and ask them to confirm that they want to receive emails from you.
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However, this is not mandatory, and a one-time opt-out is still a useful method as long as you have permission to contact them.
Physically building your lists yourself is the best way to avoid high bounce rates, getting blacklisted, or receiving spam complaints.
Tip: Check whether your e-marketing is subject to the European GDPR or Canadian anti-spam law, as non-compliance can result in hefty fines.
If the answer to the question above is No, then the link is the key. If the email recipient doesn’t see the link and doesn’t want to receive more emails, the next logical step is to mark your email as spam.
How To Stop Spam Emails And Save Your Inbox
Emails without links are often automatically marked as spam AND are against anti-spam and anti-advertising laws such as CAN-SPAM (US) and UWG (Germany).
Review your email conversation regularly so you can see where there’s a lack of engagement or contacts that aren’t engaging, and think about why that might be.
The key is to create relevant and personalized content and deliver it to the contacts you really want to see.
A CEO who is passionate about relationships with data. Markus is half-Finnish, half-Austrian and fully committed to helping businesses prevent bad data from ruining good relationships. A technology engineer by training, with digital marketing and project management skills from a previous job. We’ll let our conversion rate experts analyze your website and tell you what might be slowing down your conversions.
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Today, email marketing is one of the most effective tools used by e-commerce companies to increase revenue.
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