How To Write An Email Campaign – This beginner’s guide explains what email marketing is, how it works, and how to get started. In the end, you’ll have a solid understanding of the basics along with the knowledge to start an effective email marketing strategy for your business. 🚀
Email marketing is the most profitable and profitable direct marketing channel, with an average return of $42 for every $1 invested.
How To Write An Email Campaign
For this reason alone, email should be a key pillar of your digital marketing strategy. Not doing any email marketing is like leaving money on the table. 💸
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But if you’re a little confused about where to start, that’s totally normal. Email is a broad subject. It’s easy for beginners to get lost in a sea of tools, techniques, and jargon.
Email marketing is a direct marketing channel that allows businesses to share new products, sales and updates with customers on their contact list. A high return on investment (ROI) makes a total revenue strategy essential for most businesses. 📩
Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on permissions, segments, and personalization. It may seem time-consuming, but marketing automation does most of the heavy lifting for you. In the long run, a well-designed email marketing strategy will not only increase sales but also help build a community around your product.
Email marketing campaigns are used to promote special offers, new product releases, exclusive content such as eBooks and webinars, and your brand in general. A campaign can consist of 3-10 emails sent over several days or weeks.
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Promotional emails have a clear call to action – CTA for short. A CTA represents a specific action you want a reader to take, whether it’s landing on a page on your website or using a coupon to make a purchase.
The sales and marketing rhythm of your business will usually determine how often you send this type of marketing email. ⏱️
During important periods like Black Friday, you can send multiple promotional emails in the same 24 hours. During slow periods in the marketing calendar, there may be several weeks between your promotional campaigns.
Newsletter: As the name suggests, a newsletter that shares news about your business. 📰 Think: Provide valuable content such as new events, new product capabilities or case studies. Newsletters sent at regular intervals – weekly, biweekly, monthly – help you maintain constant points of contact with your email subscribers.
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Simply put, a newsletter is an opportunity to share insights, ideas, tips – whatever brings the most value to your audience.
Announcements: Email clients receive company announcements, new product releases, service changes, and more. It’s a perfect way to inform. 📢
Email is often the primary channel for important messages. Updating your contacts via email is the best way to stay in touch if your website is down, there are delivery delays, or your system/software is down. It’s secure, fast, and can match the standard tone of even the most important ads.
Another important type of marketing email is the re-engagement email. As the name suggests, re-engagement emails help you re-engage with customers or subscribers who have been inactive recently.
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Email is not a new technology. In fact, it was one of the first digital communication devices in 1971. But at 50 years old, email marketing is used more today than ever before. 🤩
You’re probably thinking, “Do people really use email? Isn’t social media for marketing these days? While it’s true that social media is an important channel for any digital marketing strategy, email has several advantages.
First, email marketing campaigns are more customizable than those on social media. After all, the costs are much lower than other channels, especially considering the reach and conversion rate associated with email marketing. This is part of what makes email marketing ideal for small businesses.
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Finally, it gives you direct, personalized access to your audience’s inboxes, which makes email marketing so powerful and profitable.
When you think about the numbers, not having an email marketing strategy means missing out on sales opportunities and missing out on building lasting customer relationships. 🔗
From order confirmations to newsletters, emails are an essential part of growing and managing your business.
Start selling or promoting? You can send an email marketing campaign to your subscribers to increase sales. 📈 Also, try using these email marketing tactics to increase conversions even more:
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The best thing about email is that it lets you talk to someone directly. It’s a one-on-one relationship at its best. People don’t let anyone into their inbox these days. This is a space dedicated to your favorite products and publications.
Showing up in someone’s email inbox helps keep your brand fresh in subscribers’ minds. A personalized marketing email is more effective than a social media post where you can’t be sure if someone saw your message.
One of the main advantages of email marketing is scalability. This means that it is possible to cost-effectively (compared to other marketing channels) send emails to multiple recipients.
Email drives customer loyalty at every stage of the buyer’s journey: lead, conversion, recruitment, retention. It is also an important tool to use with sales CRM systems to facilitate email marketing communication.
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As discussed in our guide to building email relationships, this is a very powerful way to build community. 🧑🤝🧑
Also called email marketing platform, email marketing tool, email marketing service or email marketing software.
Now you’re probably asking, can’t I just send marketing emails with my standard inbox provider? Do I really have to pay for a product on it?
It is technically possible. (We even explain it in our guide to sending bulk emails with Gmail.) Be careful, though. Limited email bandwidth, design and more importantly email delivery issues. The reason for this is:
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Gmail, Outlook, Yahoo, etc. Like Internet Service Providers (ISPs), they are intended for personal use – not for email blasting. Although free to use, free bulk email senders are not. So bulk email sent from your ISP is easily flagged by spam filters and your account may be disabled for suspicious activity.
On the other hand, email service providers (ESPs) have the necessary infrastructure to ensure good email delivery rates – that is, the ability to deliver emails to your subscribers’ inboxes. If you want to set yourself up for email marketing success from day one, get yourself a custom email marketing service.
With hundreds of ESPs on the market, it can be difficult to know which one is right for your business.
Some of the more popular options include Mailchimp, Constant Contact, Convertkit, Klaviyo, Mailjet, Mailerlite, GetResponse, and HubSpot.
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It is a good idea to consider your future needs. Down the road, how many emails do you need to send and what features do you need? Choose an email marketing tool that can support your business today and as you grow.
Email marketing costs can vary widely based on the size of your email list, the number of emails you send, the level of support you need, and the technical features you need.
For some, free email marketing plans provide enough functionality. For others, email marketing costs hundreds or thousands of dollars per month. 💰
When researching different options, you will find that most providers base their pricing on the number of contacts on their email list. This pricing model may be attractive to beginners, but once your list grows, the costs add up.
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On the other hand, it sets its pricing based on email volume rather than subscriber count. So you can grow your email list indefinitely and it won’t affect the price.
The starter plan starts at $25 for unlimited subscribers and 20,000 emails per month – more than enough for any small business just starting out. Try it today!
You can’t send email campaigns without someone sending them, so now is the time to start building a list of engaged, engaged subscribers.
This means that when they enter their email address in an email signup form on your blog, website, landing page, social media or anywhere else, they agree to receive email from you. In the e-mail terms, this agreement is called “opt-in”. (“Opt-out” would be unsubscribing.)
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Consent-based marketing is essential to comply with data protection laws and protect the integrity of your brand. After all, nobody likes a spammer.
Since this is an under-discussed part of email marketing, most ESPs allow you to create sign-up forms to organically grow your subscriber list.
Create an email signup form to make signing up as easy as possible. Then put the email signup form in a very visible place where people will definitely see it.
Typical subscription form touchpoints include blog posts, a home page, and a contact page. It might also be a good idea to create a pop-up form on your website. Just be sure not to break the user experience too much. Pop-ups that prevent visitors from using you
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