Local Online Advertising For Small Businesses – Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn, follow and shop for brands on social media, so if you’re not on platforms like Facebook, Instagram and LinkedIn, you’re missing out! Great social media marketing can bring significant success to your business, creating engaged brand advocates as well as driving leads and sales.
Social media marketing is a form of digital marketing that harnesses the power of popular social networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting whenever you want. Social media marketing requires an evolving strategy with measurable goals and includes:
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Social media marketing also includes paid social media advertising where you can pay to have your business exposed to large volumes of highly targeted users.
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Because of its widespread use and versatility, social media is one of the most effective free channels for marketing your business today. Here are some specific benefits of social media marketing:
The larger and more engaged your audience is on social media, the easier it is to achieve your marketing goals.
When it comes to the above benefits, don’t just take our word for it. Let’s take a look at the social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here are some things they all have in common:
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Once you know the basics of a social media marketing strategy, it’s time to get started. Your social media marketing plan is the road map to executing your strategy. It puts structure around your efforts so you can measure your success and ensure you’re spending your resources wisely. Here’s how to create your own social media marketing plan:
Ready to get started with social media marketing? Here are some social media marketing tips to start your social media campaigns.
In line with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and provide really valuable information that your ideal customers will find helpful and interesting. This includes:
This means using the many formats that social media has to offer, including images, videos, stories, live streams, online stores, and more.
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Using social media for marketing allows your business to project your brand image across various social media platforms. While each platform has its own unique environment and voice, the core identity of your business, whether it’s friendly, fun or reliable, should be consistent.
In other words, don’t log in once a month to schedule all your posts. Social media channels are communities. Pay attention to who is engaging and reacting to your content: reply to comments, like, share and comment on their posts, go live, post polls and real-time questions to spark discussions, and repost other people’s content.
Don’t let anyone tell you that Instagram is the most visual social media platform. They are all! If you want to stand out in a feed, you need to support your posts with attractive visuals: photos, illustrations, text turned into art. Content creation tools like Canva have templates and features that allow you to quickly create visuals that look professional, include your logo and are consistent with your brand.
Social media is a crowded place, so if you want to gain traction with your audience, you need to regularly post great content. The secret to doing this? Three R’s:
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We’re always looking for ways to show up on other people’s feeds, but we forget that the value has to come from us. Track your competitors so you can monitor them, get ideas you can adapt to your strategy, and identify gaps you can fill. Follow influencers to stay on top of trends and educate yourself. Follow brands that share your values or have great content strategies for inspiration and outside ideas.
You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that can help you measure your most successful social media marketing techniques, as well as determine which better strategies to ignore. Attach tracking tags to your social media marketing campaigns so you can properly monitor them. And be sure to use the analytics of each social platform to better understand what your social content resonates with your audience.
Among the many reasons for advertising on social media is that it is a very cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a large audience at a very low cost. Most social media platforms offer incredible targeting capabilities so you can precisely target your budget to the types of people who are interested in your business. Below are some tips and resources to get you started with paid social media marketing:
Speaking of Facebook ads, how is your account actually doing? Find out with our Free Facebook Ads Performance Grader.
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The best social media marketing platforms for businesses are Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview of each: user base, main vibes, pros, cons and content types.
You can get a complete overview of each platform here: The biggest, worst and most popular social media platforms and how they use their power.
Facebook is the world’s largest social media platform, as well as one of the largest local business directories. People of different age groups use it to communicate with friends and family, participate in groups and forums, find and visit stores in their area, and follow brands. Facebook is a great social media marketing platform:
Facebook’s organic reach is limited, so if you’re looking to generate leads or find new audiences, Facebook advertising is your best bet.
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You might not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel; share, comment and like other videos, and follow other accounts you like. You also have a feed on your homepage with recommended videos. The key to social media marketing on YouTube is not to try to “go viral”, but to add value. It is better for:
Although it appeared years after Linkedin and Twitter, Instagram quickly overtook these platforms and reached one billion monthly active users in 2018. It is famous for its various content formats, including feed posts, stories, lives, roles, and IGTV. People use Instagram to follow influencers and brands that support their personal values. Create your Instagram bio and then use:
The cost of advertising on Instagram is generally higher than on Facebook, but the good news is that the organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning and core values. So, in addition to networking, finding prospects and sharing industry knowledge, it’s a great place to express your company culture and build your personal brand alongside your business brand. There are many Linkedin company page features to take advantage of, so be careful when building your page. LinkedIn is a great platform:
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Twitter is a beautiful network of quick thoughts, useful stories and lively discussions. You should be regularly active on all social media platforms, but here it is especially important. Many people use Twitter for news, to follow brands and for customer service. Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions whenever possible. For effective social media marketing on Twitter you will want to:
Snapchat isn’t just for teenagers. Its largest age group (75%) is 13-34 and Snap Maps, with its partnership with Geofilter and Gannett, is more locally focused than you might think. Even if you can’t build relationships on the platform, you can build an audience through fun pictures and short videos. Use Snapchat to:
TikTok is the fastest growing social media platform of all time, taking just five years to reach one billion monthly active users. Although it is known for dance, there are several popular categories on the platform that continue to grow. Businesses are finding ways to use it as a marketing channel, but remember, the main reason people use TikTok is for entertainment, so make sure your videos fit that. Use TikTok to:
You can find a roundup of the best social media marketing courses here, but these are of course our favorites. Use them to increase your social media presence through organic and paid methods.
Small Business Marketing Ideas
LOCALiQ’s Social Media Marketing Lab has a wealth of information and ideas suitable for any business, whether small or large, local or national, starting from scratch or looking to improve. free
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