Mailing Services For Small Businesses – Did you know that 70% of Americans say that emails are more personal than other forms of Internet advertising? And 54% of people were ready to receive emails from brands that interest them. Of course, you’ll want to make sure you follow proper email etiquette to avoid upsetting customers.
But if you haven’t used direct mail to attract new customers and retain old ones, you’re missing out on an important part of the marketing game.
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The good thing about direct marketing is that, far from dying, it continues to be the best way to market to today’s consumers. As you can imagine, 21st century consumers are very sophisticated and need to be marketed to with intelligence and empathy.
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Remember the old days when people sent you postcards from resorts around the world. It was so exciting to check my inbox every day to see if something good had arrived. With the advent of same-day shipping and tracking, packages in the mail are no longer fun.
But you can bring back the tradition of sending postcards to your customers. This can help bring a sense of nostalgia to their day and will ensure that your business stays on their mind for a while to come.
This is another way to reach your audience. This ensures that your customer will not ignore your direct mail because they are expected to open their door at some point during the day.
Even if your customer only looks at your email for a few seconds before discarding it, it will be subconsciously remembered by them, so they will remember your company the next time they are looking for related products or services.
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Another way to do this is to use scented inks, so that even if your customer wanted to, he would not ignore the heavenly lavender or rose scent from your letters. You can use nostalgic scents from your client’s childhood when promoting a certain generation, such as vanilla, pine, or the ocean.
This is called emotional marketing and is when you use hearing, touch, smell and sight to capture your customer’s attention.
Direct mail is perfect for this because it’s about attracting attention, certainly more than internet marketing.
You can also use emotional marketing by using custom paper that feels unique to your direct mail. Your customer will have to touch your direct mail at some point, and using special paper will ensure that they see something different about your piece that will entice them to take a closer look.
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Social media marketing has become so ubiquitous in the world that direct mail has become the family sheep that everyone ignores.
But that’s why direct mail services can be beneficial to your business. You can use direct mail if your competitors don’t. This means you can market to your customers in a crowded and competitive market.
If yours is the only direct post in the pile about plumbing services or flower arranging classes, it’s more likely to grab your customer’s attention than the other one. of many.
The United States Postal Service is on your side when it comes to mail marketing. It has a program called “Every Door Direct Mail (EDDM)” that allows you to deliver special mail to specific locations using carrier routes.
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The advantage of this is that you don’t need a list of email addresses at all. All you have to give USPS is a route, and USPS will deliver your mail to every home or business (or both) along the route. This makes it easy and cheap for you!
You don’t need to buy expensive mailing lists from companies. You can use EDDM to sell public shares. This works especially well if you have a local business like a grocery store, dental practice, or something similar.
You’ve probably heard of the psychological effect, where if you’re kind to someone, they feel obligated to do something nice. This method is widely used in business and is called reciprocity marketing.
You can also use it for mail marketing by sending important emails to the customer in a certain way. It could be as simple as sending them a fridge magnet or a sticker they can put on their fridge with a list of emergency phone numbers.
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Or you can send more sophisticated items like calendars, diaries, pens, postcards, or something similar that has your company logo on it. Every time a customer uses these things, they are reminded of your business. And when it comes time to receive a referral, they are more likely to seek out your company to buy your product instead of your competitors.
Think outside the box when it comes to direct mail. In today’s innovative market, it is possible to think of something unique and find a direct mail printing company that can create those letters for you.
For example, you might be thinking about adding some holographic designs to your direct mail. It’s totally possible these days.
Or you want to create zero-to-zero communication in your post. You can do it too!
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Be creative with your email – just because it hasn’t been done before doesn’t mean it can’t be done! Brainstorm ideas with your marketing team and come up with something your customers haven’t seen before.
All you have to do is try a direct mail campaign with your new piece. If it works, you can continue. If not, you can abandon this project and try something else.
It doesn’t matter if you’ve been in direct marketing for some time or you’re new to it, there are rules and best practices to follow to make sure you don’t mislead your customers and I can guide you. . . Some of them are:
Don’t overwhelm your customers with emails. It is better to send high quality direct mail every now and then than to send low quality every week.
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Create an opt-out process for direct mail campaigns. The USPS has ways to allow customers to opt out of spam, but make sure your mailing list has what it takes.
Try to use recycled paper or recycled fiber as much as you can to make your direct mail so that you are not a burden on the environment. Show it again in your post to show your customer your eco-friendliness.
Many direct mail campaigns use information they have gathered about their customers through research and surveys. When you use this information in a direct mail campaign, don’t feel like a geek or Big Brother.
It’s easy to dismiss the “old” marketing methods like television, radio, or direct mail because social media marketing and email marketing have taken over the world. BUT that would be like throwing away traditional foods like meat and potatoes because new foods like quinoa and kale have become more popular.
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Regardless of how the world is changing, direct mail services are as necessary in the marketing game as email marketing.
If you are interested in using direct services to find your clients or leads, and they are located in Houston, contact us today. Let us help you with all your business printing needs. Constant Contact is one of the most popular email marketing service providers for small businesses. In fact, it is understandable why it is on this list of the biggest email platforms, as it is one of the fastest growing services, especially since it is easy to use. use. It’s perfect for any business, whether you’re a sole proprietor with a membership site or a local bank hoping to promote a financial product.
It’s also a built-in email client plugin. You can easily add a Constant Contact checkbox to any WordPress version of your website.
Choose from over 100 pre-designed email templates, use a drag-and-drop editor, and collect and manage email lists from anywhere on your website , mobile devices, and even social media, all with a simple click.
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Sendinblue is a powerful email service provider that wants to empower businesses to build better relationships through email marketing campaigns and automation. It is both email and SMS marketing software. It gives you the tools you need to grow your brand while staying simple and easy to use.
All you need to do is create your emails
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