Marketing Ideas For Small Businesses – As we close the door on another calendar year, it’s time to start thinking about effective marketing ideas for small business owners in 2018. One of the smartest things a small business owner can do for their business is to take the time to develop a small business marketing plan that will set them apart from the competition.
Before diving into marketing strategies, it’s important to have the right tools before you start marketing your business. In order to outperform the competition, it is important that your company has the right tools to provide the best customer service and help with business tasks. In addition to a secure payroll processor, employee timesheet software can help you streamline your operations and track shifts. It can track breaks, holidays and facilitate workforce forecasting. Learn how to simplify your life so you can start loving your business again by starting your free 30-day trial.
Marketing Ideas For Small Businesses
Your story can be an effective marketing tool. Communicate how and why you started your business through flyers, your website, social media and email. through the mails. Create an emotional connection with your customers so they know why they should support your small business. While people are looking for deals, telling a story that resonates (along with a good deal) sets your business apart from the retail giants.
Creative Marketing Ideas To Boost Your Business
Include some small business impact facts in your story. Tell your customers that small businesses account for 54% of all sales in the US. Also, remind people that small businesses like yours have a positive impact on their local economy, providing 55% of all jobs.
The National Retail Federation (NRF) found that more than half of online holiday shoppers purchased products offered by retailers. Create a gift guide to give customers options and cut through the noise. Creating a gift guide doesn’t have to be time consuming or complicated. Your gift guide can be as simple as a blog post with a list of gifts, descriptions and links. You can also hire a designer to create and print a gift guide for your website.
Get inspired by Oprah’s Favorite Things, where Oprah showcases products from various companies. Use this principle to add your products to the gift guides of influencers and popular bloggers. For a small commission, some bloggers are happy to help small businesses advertise their giveaways to their audience.
Enjoy the curiosity of the unknown by offering mystery savings in your marketing campaign. If you have an email list, send an email to your subscribers offering various discounts or giveaways. The call to action should direct your subscribers to a landing page for one of your offers. You can get a little more technical with your mystery offers by using a tool like Zembula, where your subscribers digitally “scratch” the screen to reveal the mystery prize.
Steps To Build Winning Small Business Marketing Strategy
Take your mystery offer offline if you don’t have a website or email list. Let customers choose their mystery offer in-store by spinning a wheel or drawing from a hat.
Offer your customers a free gift after they spend a certain amount. Drive traffic to your email subscribers by asking them to print or display the offer on their mobile phones in-store to redeem their free gift.
Use this opportunity to promote your business by offering useful branded items such as calendars or pens. Alternatively, offer a rewards or loyalty system to customers who create an account at your store. This will encourage customers to accumulate points if they receive a prize or voucher when they reach certain points.
Urgency makes people act quickly. When you create a push campaign, start by announcing the promotion through email, social media platforms, and even physical posters in your store. Follow the announcement with the last call promotion. This lets your customers know that the offer is running out and they need to act fast if they want to get the best deal. Reminding customers that time is running out increases the level of urgency and prompts them to take action. This is a method of moving clients from an idle state to an operational state.
Content Marketing Ideas For Small Business 2023
A 2017 BrightLocal study found that 85 percent of consumers trust online reviews as much as personal recommendations, and 73 percent of consumers say positive reviews make them trust a business more. More people are looking for reviews than ever before, and nearly every consumer has looked up a local business online at least once this year. In fact, according to the same study, 7 out of 10 consumers will leave a review if asked. Many businesses strive to differentiate themselves from their competitors, so a positive online reputation is critical to helping customers make a choice.
Create profiles on multiple review sites to make it easier for customers to leave feedback, and always make sure you’re actively engaged by thanking them for their positive feedback and answering any questions they may have.
The NRF survey found that six in 10 respondents would be happy to receive gift cards. Promote the popularity of gift cards by creating a gift card marketing campaign. Offer both plastic and electronic gift cards to give shoppers more options. Your gift card marketing campaign can include a percentage discount or a free gift card when customers spend over a certain amount in-store or online.
Encourage customers to interact in the store by creating a scavenger hunt. You don’t need a big shop to make it work. Give customers a short list of items to find in your store and ask them to show pictures of hidden items at checkout to receive a discount. Scavenger hunts are a good way to get customers to check out your store. Hide some items in the back to encourage customers to browse the entire store. Limit scavenger hunts to a few items and make it a short game so customers don’t lose their excitement.
Creative Digital Marketing Ideas For Local Businesses
Direct your customers directly to your store’s offerings with foot stickers on the floor. Be creative with the type of legs you use. If you are a women’s store, use high heel footprints or paw prints if you have a pet store. Search online for companies that specialize in floor graphics to order custom footprints for you.
There is strength in numbers when competing with big companies for sales and customer loyalty. It’s helpful to network with other local small businesses to increase your marketing power. Partner with multiple companies to split advertising costs and reach more people.
Consider co-promoting your products with compatible local businesses. For example, if you own a store, you can partner with a coffee shop owner to offer buy-one-get-one free coffee to anyone who presents a receipt at your store. In turn, you offer the customers of the cafe a discount in your store.
Partnerships are important and should be a part of your small business marketing campaign. Given that 91% of consumers want the products and services they use to support a cause, consider incorporating an element of giving back into your marketing campaign. Be sure to find a way to involve your customers in your charity events.
Marketing Ideas To Finish Small Business Season Strong
If you’re promoting your local food bank, why not encourage your customers to drop off non-perishable items at the store? On the other hand, you can choose to donate a percentage of your profits to a charity of your choice. Support your fundraising goal and let customers know the difference their donations are making.
Hosting an in-store event is a great way to build brand awareness and connect with customers. A well-executed event is a great source of publicity and customer acquisition for a business, and it doesn’t have to break the bank to be effective. Offer inexpensive treats like cookies and place your cookies in strategic places like near merchandise or gift cards to draw attention. Since you’re a small business, you probably have things that big box stores don’t have, so put your unusual and unique items front and center to grab customers’ attention.
Videos of your product or service on YouTube can help promote your business and brand. Showcase new products, offer training, and talk about relevant (and exciting) events happening in your industry. Create useful content for your audience, such as instructional videos, to help them better understand your product.
HubSpot predicts that video traffic will grow to roughly 80 percent of all Internet traffic by 2019. In this digital age, advancements in video marketing will give small businesses a competitive edge.
Simple Ideas For A Successful Small Business Saturday
Use social media to create sweepstakes. Use tools to help you create quizzes, contests, sweepstakes, and coupons on social media. Most tools come with ready-made templates that you can brand with your company’s colors and logo.
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