Marketing Tactics For Small Businesses

Marketing Tactics For Small Businesses – Between paying employees and other operational costs, small businesses often have limited marketing budgets. If you find yourself in a similar situation and don’t have much room left in your budget for marketing activities, don’t despair: all is not lost! It’s just a way of starting a business from scratch, especially when it comes to small businesses.

At the same time, all marketing activities require some investment, be it in content marketing, pay-per-click advertising or social media. Don’t believe the many “free digital marketing” articles that tout video content or organic SEO as low-cost activities. If you haven’t seen it for yourself, rest assured – creating content takes time and effort (read:

Marketing Tactics For Small Businesses

However, a tight budget doesn’t mean you can’t market your small business. There are a few inexpensive marketing strategies that can help your business take it up a notch.

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In this article, we’re going to look at two bullet proof methods – affiliate marketing and social proof marketing. These tactics will bring you free traffic while helping to drive website conversions. what would be better

A great way to increase your marketing success is to partner with other small (or large) businesses or entrepreneurs, short or long term. This is called affiliate marketing or affiliate marketing. In short, it is about promoting your products or services through partners (affiliates) who receive a certain percentage as income from you. (Read more about membership strategy)

Of course, revenue sharing can vary from company to company. For example, in the SaaS world it is around 20 percent, while in the e-commerce industry it is much lower.

Where to find inspiration and understand the true power of marketing collaboration? Check out the e-commerce giant Amazon. Amazon is probably the biggest player in the market that encompasses affiliate marketing.

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Why do very successful companies like Amazon use this type of marketing partnership? Mainly because they only pay after the conversion has taken place without any prior investment on their part, so it’s a low-risk activity. Adapted to a small business, affiliate marketing is the best ROI method for internet marketing. Plus, there are a few other bold benefits your small business can enjoy through affiliate marketing:

Almost every affiliate marketing campaign offers real-time tracking. So you can know for sure how many times the affiliate link is clicked and how many leads you got from the affiliate website. Everything is trackable and you can clearly understand the performance of your affiliate marketing campaigns.

If you have an upcoming product launch or special promotion, make this information available to your marketing partners so they can let their audience know about it.

With affiliate marketing services, you only pay your affiliates when a conversion or sale occurs. You only pay for what you get.

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Sounds interesting? Now, let’s get down to business and learn about the affiliate marketing process. In short, affiliate marketing is choosing to partner with other companies who can help you sell your products and drive traffic to your website. The process looks like this:

Once you have defined your small business needs and goals, you now need to find influencers that work in your market. Sometimes other small businesses will seek you out, but the most reliable way is to take the plunge and identify potential business partners yourself.

Look for companies related to your business (but not direct competitors). In other words, look for companies that offer a complementary product or service. This allows you to be introduced to new audiences related to your niche for free! It goes without saying that a great partner is one that has a solid reputation in your business niche.

Marketing partnerships can take many different forms. Grow each other’s social media shares, host an event together, put each other’s banner ads on your websites, and everything in between.

The 16 Best Marketing Strategies For Small Businesses

Affiliate marketing activities account for 16 percent of all online orders. If you’re not using this inexpensive and fruitful avenue to grow your small business’s revenue, you’re leaving money on the table. Enlist the help of some trusted partners and be ready for closed deals and strong investment returns.

It’s not enough to bring users to your website. If they just go, you won’t get much in return. You need to move on to the next step and convert them into leads or customers.

Why should your website visitors believe that your small (and possibly unknown) business can solve their problems and challenges? Potential customers want to be sure that you offer real added value. A great way to do this is to use social proof as a marketing strategy in any of the following ways: reviews, testimonials, star ratings, check-ins, referral discounts, and other methods that allow website visitors to connect with your existing customers connect to . .

Social Proof plays with our natural influences and human tendencies. When booking a hotel room online, the words “125 people are looking at this” encourage us to book quickly and not miss out. Of course, if a product has bad reviews, we hesitate to buy it.

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Multiple case studies have shown that personalized messages are 10-15% more effective than impersonal messages. This statement is also confirmed by psychology and marketing professor Robert Cialdini. As Caldini says, when people aren’t sure what to do, they look around for advice and tend to turn to people who are most like them.

Some scientists have identified a phenomenon called temper tantrums. According to this theory, people value avoiding losses more than achieving equal gains. For example, you can add churn reduction to your marketing plan by offering a limited trial period. This way you let the prospect feel the loss of not owning your product when the trial period is over.

Also, lost revenue occurs when you sell sales copy that emphasizes what your customers are losing when they buy or upgrade.

Social proof marketing is also based on rare messages. For example, have you ever seen a statement on a commercial website like “Only five items left at this price!”? Scarcity is a psychological principle that states that a scarce product is very valuable. Scarcity marketing can be summed up as FOMO (fear of missing out).

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The Black Friday sale is a perfect example of scarcity in action with its heavily discounted and attractive offers. Because nothing is more frustrating than missing a good opportunity. For inspiration, check out online clothing stores who are known for using this sense of urgency in their campaigns.

How can you apply these principles to your marketing plan? The best way to encourage your prospect to take action is to mention that other people in the same situation have done it and had successful results.

In other words, draw common ground between your potential customers and existing customers with the help of social proof. According to social proof theory, users accept the actions of a group of people they like or trust. Because if people you know and trust are happy with a product, why shouldn’t you be too?

There is a wide range of social proof software tools that you can use to promote your website. And you don’t even have to be a tech guru to make it work.

The 5 Best Digital Marketing Strategies For Small Business

The two most effective small business marketing strategies — affiliate marketing and social proof — are designed to get you less: lots of traffic and customers, for less spend.

Social proof marketing provides your existing customers with reviews, testimonials, ratings and more, building awareness and trust in your brand among potential customers and generating more leads and conversions. The best way to accomplish these tasks is to launch a comprehensive public testimonial platform.

But by combining the above ideas with a low cost of sales for your business, you get closer to the right gambling growth strategy.

Carsten Schaefer is the founder and CEO of, an easy-to-use platform that combines social proof and notification tools to increase conversions and sales. Inspired by the principles and methodologies of social proof, Carsten is currently on his way to helping companies be trusted and thrive in the digital landscape. Feel free to connect with him on LinkedIn, Facebook, or Twitter Almost every small business marketing plan encounters pauses. Maybe you started off with a big, successful start, but the numbers have dropped, or your steady growth has plateaued.

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Maybe your marketing plan is looking tired, so you’re looking for a new strategy to put some much-needed energy back into the mix.

These strategies can help you find new customers, but they will also help you reach existing customers in the way they engage or perhaps by presenting your offer in a different way.

In this article, we share five ideas for expanding your small business marketing plan and practical tips to get you there. Let’s go inside!

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