Media Culture And Communication Major

Media Culture And Communication Major – Lecture IV Understanding Media, Culture, and Technology Part II: Marshall McLuhan Johan Lindell, Ph.D. D Student Media and Communication Studies Karlstad University

2 Lecture Outlines 1.) Harold Innis: A Quick Review 2.) Marshall McLuhan – Key Ideas 3.) Theory of “New” Media – Coffee – 4.) McLuhan’s Wake

Media Culture And Communication Major

3 1.) “Fifty years after his death, Harold Innis remains one of the most cited but least understood communication theorists” (Commor, E. 2001).

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4 “Media theory” is the study of specific characteristics of media and their impact on society (Merowitz, 1985).

The Bias of Communication (1951): Human agency limited by time/space Communication media help to overcome these constraints in a number of ways: Time/space biased Technology (communication) is not a fully deterministic force: Communication media should be understood as facilitating awareness. They provide possibilities for the purposes of human action that project the direction of society’s development beyond space or time.

Knowledge Monopoly Communication media as “expert systems” controlled by specific groups in society. The dominant means of communication is the channel through which most of the company’s information flows. Information Control -> Monopoly of Knowledge Case Study: Journalism “Heuristic Tool” in 2010 / Conceptual Framework

Control press -> control public opinion control public opinion -> “is right” who is “right” -> comes to power

Pdf) Inequality: The Blind Spot Of Western Communication Studies

English literature professor and world-renowned communication theorist Toronto School of Communication Theory -> Media Theory including: Harold Innis, Eric Havenlock and Northrop Frye students Innis McLuhan and “maelstrom” = a metaphor for McLuhan’s unique and holistic understanding – “McLuhan” observer”

We Are Narcissus Human Extensions The focus should be on the social impact of technological media possibilities, not on the content and effects of mastery-content. Put us in a vortex and turn our heads from mesmerizing reflections to something truly important. Prologue to Gutenberg’s Galaxy = “Footnote to Harold Innis’s Observations” Caravaggio’s Narcissus

Proximity, location. Shared rules ethics, language -> shared culture. Detribalization: Modernity (printing press, industrialization, mechanization, urbanization)-> new social institutions nation states. Globally: Revalidating Cultural Diversity: Postmodernism. Electronic revolution -> new, global social organization. Global Village. World culture

13 The Global Village A metaphor for the reduction of a village to the size of a village in all aspects of our planet’s functioning and social organization due to the impact of electricity since the advent of the telegraph – W. Terence Gordon

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Political Economy Vs. Humanities/English Literature Dystopian Vs. To understand utopian social change understand media bias and power relations vs. Predicting and controlling the development of technology and its impact on society as an extension of man

Sociological Empiricism and Behavioral Theory No Sense of Place (1985) Main point: New media create new social conditions in which new structures of behavior emerge.

Facebook as “Central Region”? Has the “massification” of Facebook (about 200 million users worldwide) led to new forms of social behavior? Is a social network private or public, front-end or back-end?

Chamber, Edward. (2001). “Harold Innis and the Communication Bias” in Information, Communication and Society. Routledge Goffman, Erving. (1959). Presentation of self in everyday life. Anchor Habermas, Jürgen. (1962/1989). Structural transformation of the public sector. Polity Press Innis, Harold. (1952). Communication bias. University of Toronto Press McLuhan, Marshall. (1962). Gutenberg Galaxy. University of Toronto Press McLuhan, Marshall. (1964). Understanding Media: Extending the Human. University of Toronto Press Merowitz, Joshua. (1985). No Sense of Place: The Impact of Electronic Media on Social Behavior. Oxford University Press Poe, Edgar Allen. (1841). Decent in Maelstrom Rantanen, Tehri. (2005). Media and Globalization. Sage Publications Tomlinson, John. (1999). Globalization and Culture. University of Chicago Press

B.a. In Communications By Hellen Vera Chilelli

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The field of media is constantly changing. Over the past decade, changes have been rapid and a new media environment has emerged that has forever changed not only consumers but also media producers and distributors. Today’s digital media is characterized by participation and collaboration; Media is fully collaborative both in terms of production and consumption and that is what the term “collaborative media” means.

The one-year Master’s program in Media and Communication Studies provides you with advanced knowledge of digital media through practical approaches to the field. You will work creatively and exploratively with a variety of media while at the same time learning to evaluate them from a critical point of view.

The one-year Master’s program Media and Communication Studies: Culture, Collaborative Media and Creative Industries equips you with advanced knowledge of digital media. The program is oriented towards practical approaches in the field. You will work creatively and inventively with a variety of media and learn to approach them from a critical perspective.

Department Of Media And Communication

During the program, you will acquire three fundamental skills: the ability to analyze and strategically analyze media and its impact on society; Ability to work methodically and methodically with media and communication; and the knowledge required to produce media texts independently and collaboratively. Compared to an undergraduate degree, this advanced program has a clear focus on developing strategic skills, a key skill for those seeking a professional career in media and communications. During the year you will also gain a deeper understanding of how the creative industries work.

The program is developed and run in collaboration with Media Evolution, a media cluster with over 350 member companies based in Malmö. It eases the transition between the academic and professional worlds and allows students to develop skills in both areas during their studies. During the duration of the program, you will have the opportunity to meet many international guest lecturers from universities around the world, adding to the global significance of the program.

The first semester focuses on major themes in communication studies and how today’s creative industries operate. During the second session, you will learn more about the possibilities of collaborative media. The year ends with a thesis (one year, 15 credits).

Web-based and full-time, this program makes education accessible to students worldwide and offers a unique combination of distance and on-campus learning. The seminars are mandatory and you can attend them in Malmö or online. This approach allows international students to enroll in the program without having to relocate, resulting in a diverse and intercultural student body that increases opportunities for students to build international networks and benefit from international lecturers.

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The program is conducted on an online platform through which students and lecturers interact and where student projects are uploaded. As the main theme of the program is collaborative media, this pedagogical approach allows room for experimentation and encourages students to use collaborative media during the learning process.

After graduation, you will have the qualifications you need to work in media and communication. The skill sets and knowledge you gain during your degree are valuable to the fast-growing creative industry. Companies, governments and organizations are other potential employers as they increasingly rely on communication and media for their work. This program is for those who want to actively participate in the development of the media sector. It also provides a foundation for further postgraduate studies.

Malmö University also offers a two-year version of the program for you to delve deeper into the field of media and communication studies.

Students enrolled in a one-year program and wishing to continue for a second year may apply for admission to a later part of the program if they meet the admission requirements.

Journalism And Media Studies Department

Here you will also find the entry requirements and how the available study places are distributed among selected applicants. For general admissions questions, please contact the Admissions Office: admissions@

Please note that it is recommended to submit a supporting document with your application for this program. If you meet the entry requirements but do not submit supporting documentation, you may only be admitted if space permits. Please note that we only accept submissions that use the following documents.

Pdf and upload it to your account on Universityadmission.se. For more information, visit universityadmission.se. Supporting documents submitted after the deadline will not be accepted.

Hannah Lemoine is a one-year Masters student living in Copenhagen, Denmark with her two children. After completing her bachelor’s degree in media and communication at Malmö University, she patiently waited for her master’s program to begin and is now in the first batch of…

The Pros And Cons Of Mass Media

Hanna has already completed two bachelor degrees at Malmö University, one in Media and Communication Studies and one in Gender Studies. She wanted

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