Online Donation Forms For Nonprofits

Online Donation Forms For Nonprofits – Believe it or not, your online donation form and page can be a huge deterrent to giving. Donation forms that have too many steps or required fields, don’t look secure, aren’t mobile-friendly, or are hard to find, can prevent donors from giving gifts that you can use to make a difference.

In fact, an optimized donation form can even encourage gifts from those who might be on the fence about donating and bring you more revenue overall.

Online Donation Forms For Nonprofits

This guide will walk through what the donation form is, some top tips to make your online donation process efficient and intuitive, and some examples of the form.

Donation Form Best Practices To Inspire Your Online Fundraising

Your nonprofit’s donation form has two important roles: processing the gift online and collecting important donor information. Some fundraisers make the mistake of thinking that any old donation form will do the trick. However, your donation form is the most important element of your donation page.

At its core, your donation form contains fields for basic information, gift amount, and payment details. When designing your nonprofit donation form, prioritizing user-friendliness is essential.

Careful thought and consideration in this matter is understandable. Otherwise, a poorly designed and time-consuming form can alienate even your most ardent supporters.

You don’t need a PhD and an hour to fill out a donation form. Instead, keep your donation form as short as possible. Endlessly scrolling through a page is an easy way to put off donors. Nonprofits should aim for a one-page donation form that’s easy to work with, or break the form into small, easy steps over multiple pages. The best forms don’t take a lot of time and energy to complete.

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An important acronym to remember when creating your donation form is K.I.S.S (Keep It Short and Simple). If you only have two minutes to donate before going about your day, can you fill out your donation form? Or is your donation an act?

If your form is too long and complex, ask yourself if you need all the required fields and custom questions. Chances are, you’re asking for a lot of optional information that donors don’t have time to provide. Remember that smaller and longer donation forms can scare away donors.

You can take the multistep approach and break your donation form into smaller, easier steps. The first step may involve inputting the donor’s details, the next step is selecting the donation amount, and so on. To make the experience easier, give donors a few suggested amounts to choose from.

When someone stumbles across your nonprofit’s donation form, they should know right away that it’s for your specific organization.

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Branding your donation form encourages a seamless experience when donors give online. You don’t want to send them your donation form and confuse them whether it’s with your organization or not. This can destroy a potential donor’s confidence and even make them click away.

Additionally, branding your online donation form builds a relationship with your organization’s donors. That way, when they see that logo in other contexts in the future, they will immediately associate it with your mission and cause.

According to 2018 US Census data, more than two-thirds of households access the Internet using a mobile device. The World Advertising Research Center predicts that 72.6 percent of Internet users will be mobile-only users by 2025.

Think about how many of your supporters are trying to access your nonprofit’s donation form on their mobile devices today. If it’s not good to see your form on a small screen, submitting it online is not only annoying but in some cases impossible.

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How are you taking steps to make your nonprofit’s donation forms mobile-ready? Use this free Google tool to test your online donation page and how it will look in different formats Some important tips to remember are:

If your form isn’t mobile-ready, you’re missing out on increasing opportunities. After all, mobile giving is one of the best ways to keep donors engaged!

Donor drop-off can happen when users start filling out your form, but how many turn away before they find it? Burying a donation form under a mountain of text or forcing users to find the form link on your donation page can be a huge deterrent to a bad form.

How can you make your online donation page attract and retain more potential donors? A good idea is to have a link prominently displayed in the header of every page on your site. Embed your form at the top of your online donation page so donors don’t have to scroll to see it.

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Go one step further by creating a clear and noticeable “Donate Now” button that donors can click to go directly to your donation form. Make your button color contrast (but complement!) the other colors in your navigation menu to make it easier to find.

After donors give, they want to make sure their gift is received and appreciated. Take your online donation page one step further by customizing a dedicated donation confirmation page. Not only does this reassure donors that their gift has been processed, but it’s also an opportunity to invite them to connect with your nonprofit or share the donation page on social media.

You probably already know that repeat donors are among the most important people in driving your mission. Even if the amount is less than your major gift, a matching in-kind support adds a little more and provides your nonprofit with financial stability.

Within your online donation form, there are two main ways you can request recurring gifts for your donors. This can be done by:

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The right online giving software can automatically charge your donors the right amount when the time comes. It can be weekly, monthly, quarterly, semi-annually or annually! During the giving process, donors can choose what is most convenient for them.

For each online gift processing, you will also typically pay a processing fee. It is often taken from online donations. An easy way to offset some of these fees and keep your full gift value is to allow GiftAssist options.

This option asks donors to add a small amount to their gift within your nonprofit’s donation form to cover the fees used to process that gift. This will appear as a checkbox on your donation form that users can click if they are interested. If the processing fee is a flat fee, make sure to clearly indicate that amount. If it is a percentage of the fee, you must calculate that amount and display it.

To encourage donors to participate in GiftAssist options, be sure to clearly explain how they can help and demonstrate their value. You can collect the total amount of GiftAssist funds saved by previous fundraisers to show the amount that offsetting these fees can bring.

What To Look For In An Online Giving Platform

The right picture can tell a thousand words. Your donation form and its page should do everything possible to encourage supporters to make that gift online. Adding an impactful photo is an easy way to connect with prospects and show them the value of your organization.

Do not add irrelevant images just to increase your donation form. Remember, while the image should be visually pleasing, it should also reflect your nonprofit’s mission and goals.

Here, we pride ourselves on the nonprofit donation forms we create for our clients. Here are two of our favorite examples to inspire your own donation form and drive donations online to take advantage of chance.

Instead of putting a long form on their website, SCNM Sage Foundation took advantage of the multistep form option. Their nonprofit donation form breaks down the donation process into three easy steps.

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From this picture, you can see that everything is marked by the company with green color and logo above. The format for recommended value and recurring nudges has also been streamlined

Kuda Bhana Partnership takes advantage of the multistep format but takes it to another level by adding effective imagery. Each suggested donation amount is accompanied by a photo of a child in need, helping donors find those served by Kuda Bhana.

This encourages an emotional connection with supporters, which encourages them to give more to your cause. Each donation amount also includes a description of the impact of that gift, which further brings home to donors what their support can do.

The ASK Childhood Cancer Foundation uses a one-step donation form, with all the necessary information combined on one page. From the top of the donation page, you can see that the form effectively reminds donors of their core mission with a logo and title.

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They also use good quality images. The image of the child’s smile reminds supporters who their gift is helping, encouraging them to make that gift.

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