Online Masters Degree In Communication Studies – In information-intensive fields such as journalism, communications, public relations, marketing and media, changes are happening quickly. A Master of Communications and Media (MCM) from Rutgers puts you at the forefront of change so you can advance your career options.
Work with expert teachers who combine theory and practice to keep you up to date with current trends. Choose from eight specializations, gain practical work experience and join a strong alumni network that includes the best researchers, theoreticians and practitioners in the information disciplines.
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From marketing and digital media to corporate social responsibility, your MCM at Rutgers will fuel your next career leap. Rutgers’ strategic location in the New York and Philadelphia markets offers unparalleled opportunities in a wide range of industries.
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We offer personal and hybrid courses between 18:20 and 21:00. Monday through Thursday and hybrid weekend courses in the fall and spring semesters. We offer full online courses every semester, including winter and summer semesters. Earn your degree in 18-24 months or as little as 15 months, even if you work full-time.
All MCM students take the same five core courses (12 credits) and then choose seven electives (24 credits) within their specific field of study. Choose from these seven specializations:
If you meet the credit requirements, up to six credits can be added to the degree. There are no language or math requirements.
Learn how Rutgers MCM can prepare you to succeed and take on leadership roles in the vast and dynamic communications industry. If you are an international student, visit Rutgers Global – International Student and Scholar Services. CORINNE HOARE: In addition to my position as a lecturer at AU, I run a PR consultancy for various clients in the Ring Road. I love teaching because I can incorporate practical elements from my real-world experiences and combine them with a theoretical academic framework. And crisis communication is one of my favorite classes.
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SCOTT TALAN: One of the things AU liked about me was my use of social media. It wasn’t just part of the class. This was the graded aspect of the course. It was integrated and integral.
ALLISON BURKE: Content development is the most important part of any social campaign you create and execute for an organization or client.
Communicators who can capture an audience’s attention through strategic planning and persuasive messaging have a huge advantage in the marketplace. American University’s (AU) online Master’s in Strategic Communication prepares you to align your communication and go-to-market strategies in a rapidly changing environment and trends. With a basic understanding of the strategy and platforms available to today’s media, you will optimize your messages for all circumstances.
Based in the nation’s political media capital, American University offers you this dynamic learning opportunity – wherever you live – in a format that fits your schedule. It gives you the specific skills and strategies you need to stand out in a noisy market.
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Graduates understand the importance of effective communication in a public and global forum and will leave the online master’s program with a working knowledge of the interface between traditional communication and public relations and political science, public service, and advocacy.
As the longest-running program of its kind in Washington, DC, the Master’s in Strategic Communications offers proven courses that will prepare you for the jobs of tomorrow. Now, online students can take advantage of the history and expertise of an American university. As a member of the AU family, we encourage you to obtain a student ID and take advantage of the same resources that our students have on campus.
I 100% recommend the American MASC program. The quality of professors and students is exceptional. If you put your heart into it, you will be consistently challenged and grow both personally and professionally in this program. I was sad when it ended, which is one of the reasons I’m doing a PhD!
Washington, D.C. is home to some of the world’s most outstanding communicators. Studying in this proven program will give you access to this world and become a strong communication professional. American University and the Master’s in Strategic Communication offered by the Faculty of Communication* is:
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When you choose American University’s online master’s in strategic communication, you’re choosing a program designed for the way we communicate today. This program offers a balance between theoretical knowledge and practical application to help you design initiatives and bring your ideas to life. Each course weaves together strategic, analytical, and creative skills to engage with audiences and align communications with your client’s or organization’s goals.
Career opportunities in public relations and strategic communications are expected to continue to grow as corporations, public bodies, and nonprofits realize they need professionals to help them navigate the complex new paths of digital, public, and advocacy communications. Graduates of American University’s School of Communication master’s degree are prepared to enter the workforce as media managers, publicists, public relations consultants, social media coordinators, and campaign managers inside and outside the Beltway. An online master’s degree in strategic communication will enable you to take advantage of opportunities in all areas – in business, government, the non-profit sector and entrepreneurship.
Faculty instruction in the online program is provided by highly regarded on-campus faculty. Meet our faculty and learn more about their expertise.
In addition to AU’s unique position, Master’s in Strategic Communication students can further tailor their education through a comprehensive concentration. The graduate is prepared to enter the world of corporate, non-profit and government public relations, political communication, international strategic communication, public diplomacy and social change communication.
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Discover techniques specifically designed to inspire and mobilize audiences for social change and justice. You’ll delve into courses that focus on social marketing to achieve behavior change, local and digital advocacy, political communication and ethics. Learn more about concentration of social and advocacy influence.
Employers today are looking for communications professionals who know how to use digital strategy and analytics as part of integrated communications campaigns. In this concentration, you will learn to use the full range of paid, earned, shared, and owned media channels. Learn more about digital communications strategies and analytics concentration. Learn more about digital communications strategies and analytics concentration.
You will collaborate with local and international colleagues through group work, role play and dynamic online discussions. It’s a format tailored to your lifestyle, with coursework that maintains a strong academic and professional foundation.
Our faculty have worked with major public relations firms, government agencies and global corporations and bring this experience to the classroom to provide you with the knowledge and skills you need to achieve your career goals.
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Faculty, guest lecturers and alumni include leading speech writers, press secretaries, media strategists, Hollywood agents, public diplomacy experts, and advertising and public relations executives. Our prestigious full-time faculty includes scholars and practitioners in the field who are ready to share their real-world knowledge and experience. Find out more about the faculty in our Master’s program in Strategic Communication.
The practical skills and concepts taught in this program will open doors throughout the PR and media industry. Employers are looking for a mindset that is both creative and strategic, and that’s the mindset we nurture. The work you do on our program will help you build the skills and diverse portfolio to progress your career before you even graduate.
95% of graduates of American University’s MA in Strategic Communication are working in the field, in graduate school, or both within six months.
An online master’s degree in strategic communication will train you for a career in strategic communication or for a job that requires strong writers and critical thinkers in the industry of your choice. Students learn about the latest industry trends and develop the kind of critical thinking that sets them apart from others in the job market.
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Graduates with a master’s degree from American University’s School of Communication are highly employable. More than 95 percent say they are employed by companies as diverse as:
American University students have access to many support resources, including a new student orientation that introduces an online learning environment. Students also have access to the resources of a 24-hour help desk for technical issues, a student services coordinator, financial aid counselors, and more.
In addition, American University’s Career Center offers online and telephone services for all online students and graduates. Some of the services include employer recruiting events, networking events, webinars and career counselor meetings, and access to job search, career counseling, internship and scholarship resources.
American University is pleased to offer a new online merit scholarship to select students. Admitted students are considered for the scholarship based on their academic qualifications, work experience and outstanding leadership qualities. Request information to learn more.
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Take the first step to advance your career. Call us at 855-725-7614 to speak with an admissions officer or request more information here.
Degree requirements for the online master’s in strategic communication are a degree from a regionally recognized college or university. A grade point average of 3.0 in the last 60 hours (90 quarter hours) of the thesis is recommended.
The well-rounded skills acquired in the online Master’s in Strategic Communication will enable you to understand the fundamental theories of effective communication with practical application for operating and opening in an ever-changing media environment.
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