Online Masters In Strategic Communications – CORINNE HOARE: In addition to my teaching duties at AU, I maintain PR business consulting for several clients within the Ring Road. I like teaching because I can integrate practical elements from my real-world experience and combine them with a theoretical academic framework. And crisis communication is one of my favorite courses.
SCOTT TALAN: One of the things AU liked about me was the use of social media. It wasn’t just part of the class. It was a graded part of the course. It was integrated and solid.
Online Masters In Strategic Communications
ALLISON BURKE: Content development is the most important part of any social campaign you create and execute for an organization or client.
Successful Communication Strategy: Five Elements
$500 application period priority scholarship. Submit your application to the MASC program by March 1 to ensure quality. Learn how to capture a digitally connected audience
Messengers who are able to capture the audience’s attention with strategic planning and persuasive messages are strong in the market. American University’s (AU) online master of arts in strategic communication prepares you to streamline your marketing messages and strategies amid rapidly changing environments and trends. By understanding the strategies and platforms available for today’s media, you can optimize your messages for all circumstances.
Headquartered in the nation’s political media capital, American University brings this dynamic learning opportunity to you – wherever you live – in a format that works with your schedule. It teaches the specific skills and strategies needed to stand out in a noisy marketplace.
Graduates understand the importance of effective communication in a public and global forum and leave the online master’s program to work at the intersection of traditional communication and public affairs, as well as political science, public service and advocacy.
Master Of Science In Corporate And Organizational Communication — Online
The oldest program of its kind in Washington, DC, the Master of Arts in Strategic Communication offers proven courses to prepare you for the jobs of tomorrow. Now, online students can benefit from American University’s history and experience. As a member of the AU family, you are encouraged to obtain a student card and enjoy the same resources that our on-campus students enjoy.
I 100% recommend American’s MASC program. The level of teachers and students is exceptional. If you dedicate yourself wholeheartedly, you will be severely challenged and grow personally and professionally in this program. I was sad to see it end, and that’s one of the reasons I’m doing a PhD!
Washington DC is home to some of the world’s most prominent communicators. By studying in this proven program, you will enter this world and become a strong communication professional. The Master in Strategic Communication offered by American University and the School of Communication* is:
When you choose an online master’s degree in strategic communication from American University, you’re choosing a program designed for today’s communication. This program offers a balance between theoretical insight and practical applications, helping you shape initiatives and bring your ideas to life. Each course weaves together strategic, analytical, and creative knowledge to connect with target audiences and align communications with your client or organization’s goals.
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Career opportunities in public relations and strategic communications continue to grow as businesses, public entities and non-profit organizations find they need experts to help them navigate complex new digital, public and advocacy communications. American University School of Communication’s master’s graduates are ready to enter the workforce both inside and outside the Beltway as media relations managers, publicists, PR consultants, social media activity coordinators and campaign managers. The online MA in Strategic Communication empowers you to seize opportunities in all fields – in business, government, the non-profit sector and entrepreneurship.
Faculty teaching for the online program is selected by a faculty that is well-respected on campus. Meet our faculty and learn more about their specialties.
In addition to AU’s unique location, strategic communication master’s students can comprehensively customize their education. Graduate ready to enter the worlds of corporate, non-profit and government relations, political communications, international strategic communications, public diplomacy and social change communications.
Discover techniques specifically designed to engage and mobilize audiences for social change and justice. You can deepen with courses that focus on social marketing to achieve behavior change, digital grassroots and advocacy, political communication and ethics. Read more about focusing on social impact and advocacy.
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Today’s employers are looking for communications professionals who know how to use digital strategies and analytics as part of integrated communications campaigns. In this focus, you will learn how to utilize all paid, earned, shared and owned media channels. Read more about digital communication strategies and focus on Analytics. Read more about digital communication strategies and focus on Analytics.
You can connect with national and international colleagues through group work, role play and dynamic online discussions. It’s a format tailored to your lifestyle, and the courses have a strong academic and professional foundation.
Our faculty have worked with leading PR firms, government agencies and global corporations and bring this experience into the classroom to provide you with the knowledge and skills you need to achieve your career goals.
Adjunct professors, visiting speakers, and alumni include leading speechwriters, press secretaries, media strategists, Hollywood agents, public diplomacy experts, and advertising and public relations executives. Our outstanding full-time faculty includes industry researchers and professionals who are ready to share their knowledge and real-world experience. Read more about the faculty in our master’s program in strategic communication.
M.a. In Strategic Communication Online
The real skills and concepts taught in this program will open doors for the entire media and public relations industry. Employers are looking for a creative and strategic way of thinking, and we cultivate that kind of thinking. The work you do in our program will help you develop skills and a versatile portfolio that will allow you to advance your career even before you graduate.
95% of American University Strategic Communications graduates are employed in industry, graduate school, or both within six months.
With an online master’s degree in strategic communication, you’ll qualify for a career in strategic communication or a job that needs good writers and critical thinkers in your chosen field. Students learn the latest trends in the industry and develop the kind of critical thinking that sets them apart from the workforce.
Graduates of American University School of Communication’s master’s degree are highly employable. More than 95 percent report that they were employed after six months in various companies, such as:
Master’s In Communication
Students at American universities have access to several support resources, including a new student-oriented introduction to the online learning environment. Students also have access to resources for 24/7 technical support on technical matters, a student services coordinator, Financial Advisors and more.
In addition, American University’s Career Center offers online and telephone services to all graduate students and alumni. Some services include employer recruiting events, networking events, webinars and career counselor meetings, as well as access to job search resources, career counseling, internships, and scholarships.
American University is pleased to offer a new Online Merit Scholarship to selected students. Accepted students may receive a scholarship based on academic qualifications, work experience and exceptional leadership skills. Please ask for more information to learn more.
Take the first step towards advancing your career. Call 855-725-7614 to speak with an admissions representative or request more information here.
Graduate Programs / Bellisario College Of Communications
Graduation requirements for the online MA in Strategic Communication include a bachelor’s degree from a regionally accredited college or university. A GPA of 3.0 is recommended in the last 60 hours (90 quarter hours).
The versatile skills gained in the online master’s course in strategic communication allow you to understand the basic theories of effective communication with practical applications to influence the ever-changing media landscape and open doors to the entire media and public relations industry.
We can accept up to six hours of graduate work from another institution that applies directly to the degree.
Students with a weak academic background may be admitted provisionally. Students admitted provisionally must have a cumulative GPA of at least 3.0 after completing the first nine credits of graduate studies at American University or be academically dismissed.
Strategic Communication Ma
American University is pleased to offer $3,000, $5,000 or $10,000 Online Merit Scholarship to selected students. Spring applications must be submitted by October 13
A TOEFL score of 600 (or 100 for the Internet-based test), a minimum Pearson Test of English score of 68 or an IELTS score of at least seven (7) is required. In addition, applicants with international transcripts must be evaluated course by course by World Education Services or Educational Credentials Evaluators. You do not need to calculate your GPA on your application.
• Two letters of recommendation, which can be both from former teachers and current or former employers
• Transcripts from all previous undergraduate and graduate studies (if the degree was earned outside the United States, a course-specific transcript is required).
Ms In Public Relations And Corporate Communication
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