Running Facebook Ads For Small Businesses – I hired a freelancer to do Facebook ads for me, but they disappeared as soon as the campaign went live.
But in my opinion, any small business can run a successful advertising campaign that will attract new customers and ultimately help the business grow.
Running Facebook Ads For Small Businesses
To illustrate this, I’ve collected some ads from my news feed and some tips on how to improve them.
Local Lead Generation: How To Run Profitable Facebook Ads As A Local Business
If yours is like any of the below, I hope this helps you fix them, get more customers, and grow your business!
They are not there to hear about your business. They are there to see their friends’ statuses and viral videos.
In order for them to stop spinning and pay attention to you, you need to offer them something attractive – a reason to engage with you, a reason to care.
⭐ Tell me why your company is uniquely placed to help me discover Cornwall like no other.
Digital Advertising In 2022
Changing the wording to get me interested in Cornwall and feel like I should use your services would go a long way to make this ad more attractive and make me more likely to engage with it.
Tone is essential for people to feel empathy, excitement or intrigue, or any other positive emotion that motivates them to participate.
Here’s one that I think sounds a bit flat – maybe an exclamation point or a fun emoticon would help cheer me up:
Here’s an ad with just one image – but why choose one image when you can showcase your product better with three or more images?!
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If you want to promote an event such as a dance show, concert or theater performance, is a video the best way to introduce and excite your potential customers?
Here is an advertisement for the event. The picture is great, but I’d be interested if there was a video, wouldn’t you?
What else is great about the video? Facebook loves it, and I’ve heard anecdotally that people find video ads cheaper than image ads. They certainly attract more attention than the picture.
It also makes retargeting your ads easier because you can retarget people based on how many videos they watch (ie, how interested they are in you or your event). You cannot redirect people who have viewed the image.
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Make sure it’s something really valuable or useful – if all you’re offering is free coffee, no one will stop scrolling and try to enter their details. (Like I love coffee. ☕)
This ad, unlike the ones above, does a good job of encouraging clicks. 50% is a huge amount of hair and it’s definitely what I want!
So when people come to the salon and book with the voucher code, you have no way of knowing if they saw the code in the ad, or if their friend told them about it, or if they saw it on your website. . .and so on. .
Facebook is great for advertising because unlike a brochure campaign or magazine ad, it tells you how many people are interested and how many people buy a product after seeing your ad.
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As a business, you want the ability to track the performance of your ads so you know it’s a smart decision to continue investing in them.
⭐ The call to action is very clear; thanks to the links in the body of the ad (all the same links) there are 3 options for action.
Maybe he used a video? Or a high quality image? But honestly, everything else is true and I’m interested anyway, so who cares.
(The choice of image may be deliberate – it looks “real” rather than generic – much better than a stock image that has been scientifically proven to make us dazzle and scroll down.)
Ways To Use Facebook Audience Insights
No matter how pretty your graphics are, how syntactically correct your copy is, how on-brand your hashtags are…
We’re not on Facebook to hear about your business. We’re there to see cat videos and vacation photos of our friends.
You are not competing for our attention equally with other posts in our news feed.
Today, curating my news feed is almost like being famous in a crowded room full of fans.
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I’m trying to convey more and more available content, content, content by scrolling down endlessly.
You can’t be a quiet mouse in the corner, just waving your hand and hoping we’ll notice. 👋🏼
The tips I’ve given above will help you get more leads and get more sales.
Some of the ads I show are from big companies. Maybe they’ll spend money on page likes or awareness.
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But think about it. As a small business, you have limited resources and many demands. Do you prefer exposure and awareness or revenue?
I hope these 6 tips help you fix your Facebook ads and grow your business 💰💰💰 If it helped you, I’d love to ❤ hear about it! If you need more help, send me a message and I’ll point you in the right direction 😁If you live in Florida, you don’t need a snowplow. That’s the beauty of Facebook ads for local businesses – you don’t have to waste your hard-earned money marketing to the wrong audience. Successful multi-business owner Neil Holmes discovered how powerful Facebook ads can be in promoting local businesses when he helped a colleague get 150 customers in three months during the pandemic!
Small Business Rescue Neil points out the many benefits of supporting local businesses through Facebook ads: the price is right, you can target a specific customer, and you can make your message more personal possible This means you’ll get well-qualified leads and attract customers who want to work with you.
In addition to the general benefits of Facebook advertising, Neil emphasizes authenticity as what sets successful Facebook ads apart. By putting real pictures of real people on the platform, you attract attention in a way that commercial ads cannot. Listen to our interview and get the full details!
How To Do Social Media Marketing For Small Business
Learn how to stand out, how to write copy that gets the right people, and how to narrow your market to lower your costs! A personal note from Jenn Neal about supporting local businesses
At one of our virtual happy hours recently, a friend of mine mentioned that he had a Zoom account and a webinar suite with automatic transcripts and unlimited cloud storage for recording that he paid $30 a month for.
I did some mental math (not my strong suit) but quickly realized I was paying almost three times as much for the same amount of services.
(BTW, I got the deal, and if you want the info, PM me and I’ll tell you how to get it for yourself!)
Marketing Weekly Infographic Outlines How Small Businesses Can Use Facebook Marketing
And recently I was talking to one of my friends about some new Facebook ads he’s running.
Now – here is the story. I’ve run Facebook ads for myself in the past. I’m not a fan, but learn how things are set up and work.
I have also hired Facebook advertising agencies in the past. I understand – they work. You need to have enough profit margin to make it really work, as the cost per acquisition (CPA) can be quite high for some markets.
So when I talked to my friend Neil Holmes about how he could get leads for local service businesses for literally 1/5 of the cost I expected, I knew how.
How To Advertise On Facebook: A Beginner’s Guide
My interview with successful entrepreneur Neil Holmes will teach you everything you need to know about Facebook advertising for your small business. “Learn how to stand out, how to write copy that will find the right people, and how to narrow your market to lower your costs!”
So check out this episode where we talk about setting up Facebook ads for local service businesses – how to stand out, how to write copy that will find the right people, and how to narrow your market and keep your costs down.
Neal Holmes is a serial entrepreneur and small business owner of a medical massage practice in Florida who has used Facebook ads for local businesses with great results. Ready to learn more? Watch the interview and visit suncoastleads.com.
Today I’m sitting down with my favorite guest expert, Neil Holmes, to discuss his latest business venture, Sun Coast Leads. Neil gives us the back story of creating the new project. She explains how she successfully used free Facebook advertising for her small business to generate all the leads she needed for her private medical massage clinic.
Reasons Your Facebook Ads Aren’t Converting & How To Improve Them
Neil was approached by a friend asking for help to keep his new chiropractic practice afloat
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