Website Redesign

Website Redesign – Jori McKay Jori is an award-winning writer, content strategist and editor at Unsplash Book. He contributes to Inc., Fast Company, Quartz and more. February 07, 2018 · 18 min read

Updating your website, web app or blog is always a good idea. A fresh coat of paint keeps you current, improves usability and enhances your brand. But when it comes to a complete website redesign, it’s not just what’s on the surface that counts.

Website Redesign

A complete website design involves many moving parts. And if you’re already driving traffic to your site, the last thing you want to do is screw it up just because you want a facelift. The end result might be a new design, but getting there won’t be as pretty.

Advantages Of Redesign A Website: What Goes Into A Website Redesign?

Managing website design is equal parts art and science. So, to make it as easy as possible for you (and your users), here’s our step-by-step guide.

Before you start listing all the features you want or hitting Pinterest for design inspiration, you need to come up with a strategy.

Redesigning websites is no walk in the park, and according to UX agency Intechnic, 33% of marketers are not satisfied with the results of their design. Understanding why will help inform every decision you make during the project. It also helps set expectations for what you’ll encounter when the dust settles.

You want to redesign your website. However, it is best to go as deep as possible at this stage. You want:

Don’t Let Website Redesign Projects Ruin Your Seo

You can also use this time to do a quick competitive analysis. Look at their strengths, weaknesses, and opportunities, and find areas you can focus on (as well as features you want to avoid).

You’re probably not the only one who wants to improve your website. Everyone from marketing to HR to sales has their own needs and opinions on how your website and brand should be presented.

And while bringing too many chefs into the kitchen can complicate the project, it’s important to listen to everyone before investing. This means hearing from:

With your big list of needs in hand and everyone happy and on board, it’s time to decide what needs to be done. This is not the time to get emotional or sentimental. As a project manager, you have to decide what is more important and what is realistic.

Things You Need To Do Before You Redesign Your Website

For each goal, clearly define what you want to see, page by page. For example, if one of your main goals is to reduce your bounce rate, say:

It defines your intent for the project, sets your priorities, and holds you and everyone involved accountable after launch. It may seem boring, but once you get into the nitty-gritty of your remodel, you’ll be glad you took the time to do all this thinking.

Before we continue, it’s time to document all of our current values. If they don’t relate to the goals you wrote down based on the strategy, do it anyway. Site analytics is a great place to find advice on what works and what doesn’t.

The best way to do this is to use a table organized by individual pages or categories. In this, you will want to include:

Step By Step For Website Redesign Without Affecting Seo

Documenting these values ​​is a start, but for added security it’s a good idea to keep the old site even after you migrate to the new one. This does not allow you only in the case of a

Scenario with your new site, but you can also go back and check for things that might be missing or broken. Need to enter your parsing code or forgot to document your meta tags? Just come back and check. You can even use the old site to A/B test certain pages, which we’ll get to below.

Now that your intent is defined and your goals are clear, it’s time to figure out how you’re actually going to go about designing your website.

I know what you’re thinking: isn’t that what we did with our strategy paper? Not quite, not exactly. While the strategy document has told you exactly what is important and what results you want to see, it is more of a big picture. Now, it’s time to get into trouble.

Questions You Should Ask Before A Website Redesign

Ask yourself how would this new site look, feel and behave if everything was exactly how I wanted it to be?

Think of it as working backwards. You can create an announcement or get inspiration for the type of site you want your site to be. Or, take it a step further and create a vision document – a brief description of what the site will look like when it’s finished . Explain what it will do, what it will include, and why your users will love it.

It’s not just a feel-good document. A good vision document clarifies what needs to be done to make the site a reality. It makes it easy for designers to understand what a WordPress theme is or spend hours on user research and user testing to create an outstanding experience.

Another method is to do what Amazon CTO Werner Vogels does and start the project by writing a press release for it:

Ready For Launch? How To Announce A Website Redesign In 10 Steps

“The press release describes in simple terms what the product does and why it exists – what the features and benefits are. It should be very clear and to the point. Writing a press release in advance clarifies how the world will see the product, not just how we think about it. “

The point here is to know what you’re building and think about it from the user’s perspective. Do this before getting into the actual construction.

When you create a to-do list for your website redesign, you’re basically taking each goal in your strategy document and saying, “How do I do this?”

The great thing about this method is that even though you don’t know what the final site will look like, you know the results you want to achieve. From there, you can determine which features, pages, design elements, CTAs, etc. you will need to achieve these goals.

Simple Signs It’s Time For A Website Redesign

Brainstorm with your team and make a big to-do list. Next, break each item down into the smallest possible chunk for the task. Ultimately, each target must develop each step to determine where to get them to their shiny new website.

Now it’s time to get serious. To create an action for your website redesign, you must assign a time and cost to each task. Which can be a nightmare.

Even experienced project managers have trouble estimating. But time and money are your most valuable resources. And getting the green light for your website design means at least having a good idea of ​​how long it will take and how much it will cost.

If you’re having trouble estimating or if this is your first project, here are some tips to get the estimate right:

When’s The Right Time For A Website Redesign? — Hop Creative

Start with the big picture. Prioritize tasks and divide them into stages. To redesign a website, there are a few natural steps you’ll likely follow:

Many of these can happen at the same time. So a great idea is to move them to a Gantt chart to see how many people you really need, if there are any bottlenecks (does a team member have to wait weeks to get their work done?) and what is your project .

Alternatively, website design can also be managed in an Agile way, where you add all your tasks to the backlog, hold a session with the team and cover the first sprint.

Io is designed to accommodate both styles of project management. So whichever one you and your team choose, it’s a powerful tool that supports you along the way.

A Complete Website Redesign Guide To Transform Your Website

Now with all this information you should see if you really have the resources to implement this design. Multiply the total number of hours by the project’s hourly rate to determine the labor cost for your project. Don’t forget to add additional costs for resources, tools, software, and operating costs.

If you’ve followed these steps so far, you should be good to go. However, there is nothing worse than getting halfway through a design and realizing you forgot a key part.

Many people put this in the build section of their website redesign. But I strongly believe that your “” should include collecting all the content you need.

Why? First, understand what you have, what needs to be rewritten or rebuilt, and where the bottlenecks are.

Website Redesign Project Plan

And finally, it helps you identify where you need approval (from lawyers, executives, or other external stakeholders) so you can move the project smoothly and avoid waiting in red tape.

Are you ready for this? Because it’s time to start building the curse! You have a solid strategy and your content is mostly together. Now, it’s time to get started

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