What Is The Best Website Builder – Best Website Builder I test every website builder so you don’t have to. This is my ranking of the best website builders in 2023.
I’ve interviewed hundreds of real users, managed several websites created by website builders, and personally tested all 21 website builders in this guide.
What Is The Best Website Builder
Every year since 2014, I’ve published my Best Website Builder rankings and my websites have been featured in HuffPost, Forbes, The Next Web, and more.
Best Website Builder For Small Business 2023 (pros + Cons)
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In this section, we will discuss the questions to consider before choosing a website builder and starting to build your own website.
Purpose helps clarify things. Almost all design questions can be answered by asking: Does it help us achieve our goal?
Website builders are like an all-in-one package. It includes all the essential features: templates, drag-and-drop editor, web hosting, customer support and anything else you might need.
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Easy-to-use website builders: You don’t need to learn how to code or how to set up web hosting. With a good website builder, that’s all
But here’s the downside: Since website builders aren’t software tools, they’ll always be more limiting than programming. So this website builder may not be for you if writing your own CSS is important to you.
For example, the website builder is perfect for small businesses, e-commerce sites, portfolios, podcast sites, and personal sites.
Using a website builder like Squarespace, Wix, or Shopify is the best way to create a website in 2023—especially for personal websites, small business websites, e-commerce, and more.
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If you are a beginner, you can choose the website builder because it has powerful features and easy-to-use drag-and-drop editors.
You don’t have to spend time setting up web hosting, configuring a domain name, or constantly updating your content management system.
Some website builders are easier to use than others – often the trade-off between ease of use is flexibility in design.
The simplest website builders usually have limited customization options. Website builders with steep learning curves (eg Webflow) tend to have more flexible customization options:
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Try to be realistic with yourself: How much time do you really want to invest in improving your website?
Remember, your website is not a work of art. It has a purpose and a purpose. Sometimes the best way to achieve this goal is to quickly pick a template, add content, and run.
If you’re going to hire a professional web designer, make sure you have a budget of at least a few thousand dollars (plus running costs).
You need a web designer you can rely on for years to come. I’ve talked to many people who hired a cheap guy who shut down their business after a few years.
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Another option is to hire a website designer to create a website for you in a website builder. Almost every major website builder has a platform for this (examples: Squarespace Circle, Wix Partners).
While website builders are self-help, there are many freelancers who work with website builders and can help you get your business online.
If you hire a good web designer, you should expect your costs to skyrocket – although I would caution against hiring a web designer
A web designer to create your website. Hire a professional who can provide quality service and is there when you need it.
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A popular way to create a website is to use WordPress. According to BuiltWith, there are more than 30 million active websites on WordPress ( source ).
Market share isn’t a perfect metric because WordPress is free — while many website builders (like Squarespace) aren’t.
Google Trends compares the popularity of different search terms – and if you compare Wix, Squarespace, and WordPress, we can see that if you combine Wix and Squarespace, they actually trend higher than WordPress:
WordPress is almost certainly the most popular way to create a website – but website builders are not far behind these days.
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As I mentioned earlier, Wix is the most popular website builder in the website building space – supporting 4.5 million websites.
Here’s an important caveat: Wix has a free plan. Squarespace doesn’t. So how many of the 4.5 million websites have a free plan? Unfortunately, there is no way to find out.
Either way, Wix and Squarespace are the industry leaders. According to my data, 53% of websites built with a website builder will be built with Wix or Squarespace ( source ).
Although it’s not as common as you might think. Honestly, the basic needs of a website are pretty consistent across all industries. Good websites need excellent images, good typography and easy-to-understand navigation.
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Here’s the truth: there are good websites made by bad website builders and bad websites made by good website builders.
Good websites are created by people who start their website and modify it over time. No one can do it the first time.
This website (Site Builder Report) has been redesigned over 20 times in the last 10 years! This is how you get a good website design – redesign and tweak.
So if you find yourself overwhelmed with decision fatigue, stop looking. Choose a website builder and get started. Stop worrying about whether it’s for the best.
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Make the most of your free trial and see how far you can go – you’ll learn a lot! Plus, I’ve seen some website builders (eg Squarespace) with a 90-day free trial!
In this section, we take a closer look at the best website builders for specific use cases. For example portfolios, blogs and small businesses.
It has many options for photo galleries and modern layouts to showcase your visual work:
Squarespace also includes a pivot point editor that lets you specify where the image should crop – this is really useful for things like square thumbnails.
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My list of the best website builders will also work – there are some unique features that work
Squarespace is the best website builder for bloggers – whether you’re a professional blogger or just starting a personal blog.
Squarespace is useful if you’re looking for blogging tools in an easy-to-set-up all-in-one tool. However, if you need more blog features, it may be time to consider a content management system (CMS).
A CMS like WordPress or Ghost will have a steeper learning curve, but will allow you to customize everything and have advanced blogging features (eg: rich data coding).
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Membership websites are becoming increasingly popular on the web, and many of the top website builders have launched or announced upcoming membership options.
There are also third-party membership tools, such as a members area, that you can add to website builders. Supports tiered plans, coupon codes, forums, member emails and more. I haven’t tried it yet – but it looks like fun. Here are some third-party options:
If Webflow is too complex, I would look into Squarespace Circle, which allows you to build your own web design company on top of the Squarespace platform.
The best website builders I recommend all have important SEO features you will need to rank your website:
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Some website builders offer more advanced SEO features – for example, Squarespace supports Google AMP. But the differences generally won’t affect your SEO.
If you want advanced SEO – for example, you want to include JSON markup in a recipe – then I’d recommend looking at WordPress, not a website builder.
Having said all that, there are certainly some website builders who have limited SEO capabilities. They are usually the lowest rated website builders on my list.
To make it simple, there are four SEO features that are important when building a website. Consider them the minimum necessary to get noticed by Google:
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Google has been saying for years that a good mobile version of the site is crucial for SEO ( source ).
Fortunately, most website builders now offer mobile responsive themes. Some, like Wix, offer a separate mobile editor, though I’m concerned about that.
Placing a keyword in your meta title will help you rank for that keyword – Placing a keyword in your meta
It won’t directly help you rank, instead the meta description is important because it’s an opportunity to entice searchers to click on your website.
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SSL certificates give websites a “secure” token in the browser and add an “s” to http, making it https:
Google announced SSL as a ranking signal in 2014 – and when Google explicitly declares something as a ranking signal, it’s usually a good idea to implement it.
Most website builders include SSL on their paid plans, and some of them even include a free SSL certificate on their free plans.
Page speed is a signal they use to rank sites. Fortunately, website builders tend to have good performance infrastructure – especially large website builders
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Two of the best tools to check your website performance are Google Page Speed Insights and WebPageTest.org – you can use them to test the fastest website builder.
This is a bit of a personal question. But I think Squarespace has the best templates. I still choose Squarespace for my website because
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