When Is The Best Time To Send A Marketing Email – If you’re like me, you’re connected to your email client all the time except when you’re sleeping.
So it drives me a little crazy when people or companies send out their own automated email campaigns at the same time. No one wants to wake up with 50 newspapers in their inbox and then receive another 10 on the way home from work.
When Is The Best Time To Send A Marketing Email
Gone are the days when you could only check your email at the beginning and end of the day on your precious colored iMac. But unfortunately, some companies still seem to follow the same schedule.
Best Time To Send An Email: User Data Study By Industry
I decided to determine when is the best time to send an email newsletter in the most scientific way possible by signing up for 100 different newsletters and recording all the times they were sent.
There were the New York Times, BuzzFeed, Tim Ferriss and even Good Fatherhood.
This resulted in my inbox almost exploding for the next month. But I continued the army. I selected 500 email newsletters for this study and recorded the date and time they were sent.
First, the best time to send an email is when other companies aren’t sending it. And this way of thinking underlies all my conclusions.
The Best And Worst Times To Send An Email (infographic)
In this hyper-competitive space, why would you want to pick a busy time and be just another person on the team?
Second, some might argue that the best time to send out a newsletter is when all the other companies are sending it out.
This may be true because their internal data is telling them something important. But if you think about it from the recipient’s perspective, they probably won’t read all five new email newsletters in their inbox.
These people will either pick one of the bunch to read, or like me, delete them all. This means that it is not a good time to send a newsletter.
The Best Time To Send Emails That Get A Positive Response
After going through all the emails I received, I narrowed it down to blocks of a few hours.
Some of these blocks have been written before on sites like CoSchedule, so I think my findings are pretty accurate.
One of the most surprising things I’ve found is that there is a great reluctance to send email newsletters during the workday. I find it interesting because most of them touch on work-related topics. Avoiding this gives you a great opportunity to make a profit!
Before we get into the results, a quick note: the times in this article are in Central Standard Time. But the results still apply to your time zone or region.
The Best Time To Send An Email And How To Build Stronger Bonds With Your Audience
In past studies, people have found that regardless of the time zone, the recipient of an e-mail reacts the same way at the same time. Additionally, most email automation tools allow you to schedule emails to be sent to different time zones at the same time.
Also, remember that sending the email at the right time is only part of the process. It’s important to familiarize yourself with the different types of email marketing services and remember to follow email marketing best practices.
If you are looking for a good time to send an email, I would go for a less popular time. It is like a time when emails are not sent.
I mean, why would you want to increase your competition by sending your email any other time?
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This immediately reduces the likelihood that your email will be read. You will quickly see an error in your email open rates.
In this study, there were three time blocks when emails were not sent: 11-12, 1-2, and 14-3.
So I would say this is the time to give your paper the best chance to be seen.
As you can see in the graph below, no emails arrived during the time blocks marked with stars. Now, which of these three time blocks is the best time to send an email?
The Best Times And Day To Send Email
I think it’s important to know your customers and do some testing before you start sending them. But one of the best times to send an email, in my opinion, is between 2pm and 3am.
This time block is past lunch time and people are charging a bit. If they come back from lunch, the first thing you should do is check their email.
Most letters are read within an hour of receiving them. This means you want to hit someone while they are on the computer. Or if they’ve been sitting at their desk for a while – this email will be a sweet opportunity to procrastinate.
I recommend shooting your email in the 2-3pm CST window. Or even from 1-2pm CST, but that could lead to lunch breaks for many subscribers.
Best Time To Send Email Campaigns Tested
If you’re afraid of being the only person to send an email for a certain amount of time, there are some prize winners.
Not the best, but still better time blocks than most. This means that your email newsletter may have some competition, but not much.
If your customer research shows that these times work best, I’d choose them in a heartbeat.
However, these other blocks of prime time coincide with daily work routines such as arriving and leaving the office.
The Best Time To Send An Email [research]
During these times, I find your email lost in the shuffle or deleted during a massive inbox cleanup the next day. So be a little careful when choosing such moments.
One of the best profit times I have seen was between 10-11am. This is the time to push with deep dives and countless data-driven blog posts.
It honestly doesn’t make sense to me, but it’s a great way to make your newsletter shine.
Your audience has had enough time to delete all their email backlog from the day before. Talk to your friends about Game of Thrones. Take your first coffee break. Feel the primal thirst of procrastination.
When Is The Best Time To Send Email Newsletters? Email Marketing For Saas Companies
Now that I’ve outlined the best times to send an email newsletter, let’s take a look at the time blocks you should avoid.
This is when you are fighting with 20 or more other newspapers to get views. Or when your reader chooses to delete newsletters en masse because their inbox is overflowing.
Either way, this is the time when your newsletter has no chance of being seen.
After careful calculations and complex calculations, we were able to find the worst time to send an email newsletter.
What’s The Best Time To Send Your Emails (by Industry)?
Or a thought leader wrote an article calling this the best time and quickly got fed up.
If you read the graphs above, you will see that 6-7 pm received the most emails in each period.
I mean, it makes sense why companies send out weekly newsletters at this point. People leave work and start to rest. They will welcome receiving an email newsletter about their favorite hobby or activity.
But then again, you’re fighting with thousands of other emails to get their attention. Or you can catch them in a crunch and quickly lose a follower.
Best Times To Send Email In 2016 [infographic]
I know I unsubscribe from some newspapers when I go to lunch or the gym.
In fact, based on the data, we can say don’t send your email after a certain time.
According to my results, almost any time between 9pm and 2am should be avoided. Almost 40% of all emails I receive are sent during this time block.
You will be fighting thousands of other newspapers for attention. I don’t think people who are awake at that time will want to read your newsletter at that time.
Best Time To Send Email [new Data]
All your hard work on the ballot will be ignored. Your original ideas, time to scroll through dozens of email newsletter templates to choose the best, awesome and of course, quality content. It’s all gone! (Psst! Ouremail newsletter creator offers many professional and attractive newsletter templates. You should try it.)
Another questionable time to send an email is between 8-9am I think. This time period probably got the most emails in our study, but I still think it’s a bad idea.
This is when your audience is getting ready for work, driving to work or just sitting at their desk.
Your newsletter is sent to answer the piles of emails and business conversations they receive every morning.
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After looking at all the time blocks, I wondered if there is a better day to send an email. Because delivering it on time is only half the job.
I looked at the data and found the worst day
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